This was the US Creative pitch to Nokia Global on how to launch the Tube in the US.

1. Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

5. Understanding Fame Source: Webster’s (What I DO) [ WHAT I DO ] [ WHO KNOWS IT ]

13. Which Leads Us To An Important Customer Insight… “ Staying away from my network means I’m in danger of losing my fame”

14. Nokia Has The Technology To Address These Needs.

17. Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

18. And Here’s How We’ll Do It MTV Montage

19. Together we will make them a Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

20. THE IDEA… Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

21. Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

22. Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

23. Wunderman - New York + NOKIA North American Neighborhood BY Team: N@TCH

27. Anyone can be famous but Cell-ebrities have access and create “earned“ media

36. Our North American Neighborhood

37. Our North American Neighborhood + + +

38. Q & A