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Joanna Peña-Bickley
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The NASCAR tribe & What drives the passion for the sport.
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NASCAR Tribe
1.
NASCAR Tribe Brand
Marketing At NASCAR
2.
National Association Of
Stock Car Racing
3.
The Tribe is
75 Million Strong
4.
Slide xx
October 2008 au·then·tic·i·ty The quality or condition of being authentic, trustworthy, or genuine. Undisputed credibility.
5.
Cultural Authenticity
6.
NASCAR Nation
7.
Racing Is A
Religion
8.
Fan Access Drives
Engagement
9.
Drivers are Gold
10.
Not just drivers
– authentic people
11.
Teams Make It
Happen
12.
Brands Facilitate The
Sport
13.
The Need For
Speed Drives The Passion
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