1.
Co-create a War of The World's
4D Movie Trailer Experience
MAKE Session:

2.
Welcome

3.
Assignment
Deliver news that an alien invasion is imminent!

4.
Ready….Set….Go!

5.
10 minutes
Take a sharpie.
Generate as many ideas on post-its as you can
You must each include at least one idea that’s completely absurd!
Rapid Fire Brainstorm

6.
15 Mins
Decide which idea you are going
to bring to life in a story board
Greenlight Idea for Production

7.
15 Mins
As a team use six stickies to bring your ideas to life
Put Your Storyboard on Stickies

8.
IBM Confidential :: © 2014 IBM Corporation
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
regional marketing
manager…
…understands that this
is tied to a regional event
that coincided with a
national event…
…and adjusts his budget
for the coming quarter
to capitalize on the
coincidence.
Big Events in Brazil
Real-time modeling and adjustment
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
ting
…understands that this
is tied to a regional event
that coincided with a
…and adjusts his budget
for the coming quarter
to capitalize on the
Big Events in Brazil
Real-time modeling and adjustment
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
…understands that this
is tied to a regional event
ed with a
…and adjusts his budget
for the coming quarter
to capitalize on the
Big Events in Brazil
Real-time modeling and adjustment
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
…understands that this
is tied to a regional event
…and adjusts his budget
for the coming quarter
n the
Big Events in Brazil
Real-time modeling and adjustment
IBM Confidential :: © 2014 IBM Corporation
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
regional marketing
manager…
…understands that this
is tied to a regional event
that coincided with a
national event…
…and adjusts his budget
for the coming quarter
to capitalize on the
coincidence.
Big Events in Brazil
Real-time modeling and adjustment
IBM Confidential :: © 2014 IBM Corporation
John needs to make
some decisions about
next years marketing
budget.
…he is able to see all of
the current marketing
spend and effectiveness…
…and notices that
some unusual activity
on twitter in Brazil…
…he notes the
annotations from the
regional marketing
manager…
…understands that this
is tied to a regional event
that coincided with a
national event…
…and adjusts his budget
for the coming quarter
to capitalize on the
coincidence.
Big Events in Brazil
Real-time modeling and adjustment
Put Your Storyboard on Stickies

9.
10 Mins
Pick a presenter and pitch your trailer to the world
Disrupt the World!

10.
Thank You!
#tribeca2016 #cognitiveera