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MAKE Session: Co-create War of The World's 4D Movie Trailer Experience

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MAKE Session: Co-create War of The World's 4D Movie Trailer Experience - Welles created national hysteria in 1938 with his radio broadcast of War of the World's.
Using your imagination and technologies, such as: virtual and augmented reality, 4D theater experiences like haptics in seats, wind, rain, fog, thunder, delivered across all available mediums, from a device to an interactive theater, to the side of a building, create a trailer for an updated War of the Worlds that will prompt the same audience reaction.

Listen In: https://soundcloud.com/joanna-pe-a-bickley/tribeca-film-festival-talk-cognitive-storytelling-in-the-4d-how-would-orson-welles-tackle-it

Published in: Design
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MAKE Session: Co-create War of The World's 4D Movie Trailer Experience

  1. 1. Co-create a War of The World's 
 4D Movie Trailer Experience MAKE Session: 

  2. 2. Welcome
  3. 3. Assignment Deliver news that an alien invasion is imminent!
  4. 4. Ready….Set….Go!
  5. 5. 10 minutes
 Take a sharpie.
 Generate as many ideas on post-its as you can You must each include at least one idea that’s completely absurd! Rapid Fire Brainstorm
  6. 6. 15 Mins Decide which idea you are going
 to bring to life in a story board Greenlight Idea for Production
  7. 7. 15 Mins As a team use six stickies to bring your ideas to life 
 Put Your Storyboard on Stickies
  8. 8. IBM Confidential :: © 2014 IBM Corporation John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the regional marketing manager… …understands that this is tied to a regional event that coincided with a national event… …and adjusts his budget for the coming quarter to capitalize on the coincidence. Big Events in Brazil Real-time modeling and adjustment John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the ting …understands that this is tied to a regional event that coincided with a …and adjusts his budget for the coming quarter to capitalize on the Big Events in Brazil Real-time modeling and adjustment John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the …understands that this is tied to a regional event ed with a …and adjusts his budget for the coming quarter to capitalize on the Big Events in Brazil Real-time modeling and adjustment John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the …understands that this is tied to a regional event …and adjusts his budget for the coming quarter n the Big Events in Brazil Real-time modeling and adjustment IBM Confidential :: © 2014 IBM Corporation John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the regional marketing manager… …understands that this is tied to a regional event that coincided with a national event… …and adjusts his budget for the coming quarter to capitalize on the coincidence. Big Events in Brazil Real-time modeling and adjustment IBM Confidential :: © 2014 IBM Corporation John needs to make some decisions about next years marketing budget. …he is able to see all of the current marketing spend and effectiveness… …and notices that some unusual activity on twitter in Brazil… …he notes the annotations from the regional marketing manager… …understands that this is tied to a regional event that coincided with a national event… …and adjusts his budget for the coming quarter to capitalize on the coincidence. Big Events in Brazil Real-time modeling and adjustment Put Your Storyboard on Stickies
  9. 9. 10 Mins Pick a presenter and pitch your trailer to the world Disrupt the World!
  10. 10. Thank You! #tribeca2016 #cognitiveera

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