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Experience Design In The Fourth Dimension

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Design is in the eye of a technological, social and cultural storm, revolutionizing how we interact with the world around us. Its impact on business is the difference between disrupting, or being disrupted, as a new design method dictates which brands win and which lose. Central to it all is customer experience, the benchmark of a brand’s value. In today’s fickle market the experience had better be exceptional, and enduring. Competition for the customer’s fleeting attention span in the digital bazaar is fierce. It has shaped an innovative model of business and a fresh approach to branding called Experience Design. Led by Experience Designers, these hybrid creators reinvent products, processes, services, events, cities, and complete environments by combining old school design with a technology canvas, all with a single focus on crafting culturally relevant employee and customer experiences.

See the presentation at https://postdigitalrevolution.wordpress.com/2015/12/06/experience-design-in-the-fourth-dimension/
See Video at: https://vimeo.com/148005232

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Experience Design In The Fourth Dimension

  1. 1. experience design in the fourth dimension
  2. 2. IBM Interactive Experience change. 2
  3. 3. IBM Interactive Experience digital is not the destination. 3
  4. 4. IBM Interactive Experience post-digital 4
  5. 5. IBM Interactive Experience disrupt or be disrupted 5
  6. 6. IBM Interactive Experience 6 Publishing Music Autos
  7. 7. IBM Interactive Experience safe is risky 7
  8. 8. IBM Interactive Experience experience economy 8
  9. 9. IBM Interactive Experience 9 Source: IBM Applied Insights
  10. 10. IBM Interactive Experience 10 business designexperience
  11. 11. IBM Interactive Experience 11 technology artidea
  12. 12. IBM Interactive Experience 12 physical digitalexperience
  13. 13. IBM Interactive Experience 13 our industry has changed
  14. 14. IBM Interactive Experience 14 mass communications individualized experiences
  15. 15. IBM Interactive Experience The last, best experience that anyone has anywhere becomes the minimum expectation for the experiences they want everywhere 15 “ ” -Paul Papas
 Global Leader
  16. 16. IBM Interactive Experience experience design 16
  17. 17. IBM Interactive Experience experience design 17 architecture fashion communications culinary entertainment manufacturing urban cities
  18. 18. IBM Interactive Experience 18 design with data design to enhance 
 life at an
 individual level design for connected
 spaces & time { design for editorial relevance
  19. 19. IBM Interactive Experience a new dimension emerged 19
  20. 20. IBM Interactive Experience 20 IBM Interactive Experience 20
  21. 21. IBM Interactive Experience 21 Sight Smell Touch Hearing Taste
  22. 22. DATA CA N DA N C E IBM Interactive Experience 22
  23. 23. IBM Interactive Experience N U M B E R S H AV E A S O U L 23
  24. 24. P I X E L S H AV E A P U L S E IBM Interactive Experience 24
  25. 25. S TAT I S T I C S CA N S I N G IBM Interactive Experience 25
  26. 26. M E T R I C S B EC O M E M E A N I N G IBM Interactive Experience 26
  27. 27. A LG O R I T H M S CA N B E A RT IBM Interactive Experience 27
  28. 28. H A P T I C S H A S A H E A RT IBM Interactive Experience 28
  29. 29. DATA T H AT D E L I V E R S DA V I N C I IBM Interactive Experience 29
  30. 30. C O M P U TAT I O N S T H AT C O N N ECT YO U TO C O C O C H A N E L IBM Interactive Experience 30
  31. 31. IBM Interactive Experience IBM Interactive Experience 31 Tatiana Plakhova Generative Art
  32. 32. IBM Interactive Experience 32 sonos sonic garden IBM Interactive Experience 32
  33. 33. IBM Interactive Experience IBM Interactive Experience 33 Lemieux Pilon: Icarus
  34. 34. IBM Interactive Experience 34 Diesel
  35. 35. IBM Interactive Experience 35 IBM Interactive Experience 35 Da Vinci Tower in Dubai
  36. 36. IBM Interactive Experience Tech is our canvas, data is the paint
 and the transformative idea is what 
 will make the experience a masterpiece. 36 “ ” -Joanna Peña-Bickley
 Global Chief Creative Officer
  37. 37. IBM Interactive Experience 37 IBM Interactive Experience 37
  38. 38. IBM Interactive Experience thank you 38 @jojobickley ibm.com/ibmix

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