Google presentation to Hacks/Hackers London

Hacks/Hackers September 2010 Chewy Trewhella
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google is Easy
Making Google Easy is Hard
Writing good content ,[object Object]
Google Real Time Search
Life of a Query Before the Search… www Build index Crawl web Calculate PageRank
Crawling the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www
Calculating PageRank™ ,[object Object],[object Object],[object Object],Both links count… But Link #1  counts more. Bbc.co.uk (PR = 9) my blog Link #1 Link #2 your   site
Building the Index ,[object Object],[object Object],[object Object],[object Object]
Writing good content
Use words for which people search.
Analytics, Blogger, Adsense ,[object Object]
http://getclicky.com/marketshare/global/web-browsers/
 
Blogger ,[object Object]
Blogger
Blogger
Blogger
Blogger
Blogger
 
 
 
Money!
Money!
 
Google Alerts ,[object Object]
Google.com/alerts/
Chrome ,[object Object]
Google presentation to Hacks/Hackers London
Google presentation to Hacks/Hackers London
Insights for Search ,[object Object]
Insights for search
YouTube ,[object Object]
YouTube http://www.youtube.com/user/GoogleWebmasterHelp
Mobile ,[object Object]
YouTube http://www.youtube.com/user/GoogleWebmasterHelp
Hyperlocal ,[object Object]
Relevance ,[object Object]
Content ,[object Object]
Relevance ,[object Object]
Hyperlocal
Hyperlocal
Hyperlocal
My Maps ,[object Object]
My Maps ,[object Object],[object Object]
Questions ,[object Object],[object Object],[object Object],[object Object]
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Google presentation to Hacks/Hackers London

Editor's Notes

  1. Nelson talked about local content and relevance yesterday. Local content key to success and adoption of internet.