May 20, 2013 PBI Internal use only 2What is Web 2.0?It’s about empowering people to achieve goals throughconnection with others who share similar values,regardless of their location.An umbrella term assigned to the next phase in theevolution of the internet, encompassing technologiessuch as blogs, wikis and other forms of interaction,above and beyond the web technologies which havebeen around since its inception. – Wikipedia
May 20, 2013 PBI Internal use only 3What is a Wiki?A website designed to enable anyone whoaccesses it to contribute or modify it’s content.
May 20, 2013 PBI Internal use only 5What is a Blog?• A website containing commentary in reverse-chronological order(latest first), maintained by an individual.• Contraction of the term “web log”.• Blog Characteristics• Are updated frequently• Entries contain user contributed comments• Are of a specific focus:• Political (political blog)• Videos (vlog)• Audio (podcasting) One hundred mil. +• 2008: 113,000,000• 2004: 4,000,000• 2003: 100,000
May 20, 2013 PBI Internal use only 7Social Network38%62%Participate on SNS such as MySpace, Facebook, etc.Do not participate on SNS such as MySpace, Facebook, etc.Source: Magid and Assoc.Over a third of 12–64-year-olds regularlyparticipate on social networking sites such asMySpace, Facebook, etc.7Definition:Social: having to do with human beings; of or for companionshipNetworks: systems of interconnected individuals
May 20, 2013 PBI Internal use only 8Users spend 1.2 hours on an average day0.51131521490% 20% 40% 60%Less than an hour1 hr/day2 hrs/day3-5 hrs/day6-10 hrs/day11 or more hrs/dayMean: 1.2 hrs/daySource: Magid and Assoc.8
May 20, 2013 PBI Internal use only 9What is Yammer?Yammer is an enterprise communication tool that gives PBemployees a chance to collaborate and discuss ideas inreal time via a web browser, desktop application or mobiledevice.Video overview @ http://www.yammer.com/company/tour
May 20, 2013 PBI Internal use only 100 10 20 30 40 50 60 70 800 messages1 message2-3 messages4-10 messages11-20 messages21-100 messages100+# of Yammer postsPB Yammer Engagement - based on 140 members(excluding 101 pending invites)
May 20, 2013 PBI Internal use only 12General GrowthFacebook has more than 100 million active usersFacebook is the most-trafficked social media site in the worldFacebook is the 4th most-trafficked website in the worldUser DemographicsOver 55,000 regional, work-related, collegiate, and high school networksLeading social network among high school studentsFastest growing demographic in those 25yrs and olderMaintain 85% market share of 4-year U.S. UniversitiesApplicationsNo. 1 photo sharing application on the WebMore than 24 million photos uploaded dailyMore than 6 million active user groups on the site43 million users• Added 12 million users in12 months
May 20, 2013 PBI Internal use only 13TERMINOLOGYPost: post/upload pictures, post/send messages, post events, post notes, etcWall: the “wall” is basically a message board where individuals can send andreceive messagesProfile: every user has an individual profile where they can upload photos, statusupdates, work info, contact info, hobbies, favorites, interests, political views,religion, etcFriends: The people you are connected to and that are able to see your profile,pictures, post/send message to you, etcFriend Request: A notification that is sent to you when someone on Facebook wantsto add you as a friendFans: When you create a group page you have “fans” it is the same concept as“friends”Tagging: Allows you to “tag” yourself or someone else in a photo(s) uploaded onFacebook
May 20, 2013 PBI Internal use only 1515 Online community Non users can view profiles Customizable profiles Socialization To connect to friends Reuniting A “free roam” style community Search by email, person’s name, or user name Can load videos72 million users• Up more than 7x since Apr05
May 20, 2013 PBI Internal use only 17What is Twitter? - Listen to the conversations about yourworld Twitter is a free social networking and micro-blogging service You log in and fill in the box that asks, "what are you doing now?" Youre limited to 140characters Your message posts to your Twitter page and the public timeline. People notice your postand subscribe to your updates by following you Twitter is good for:Linking up with a community of people who share your interests, Liveevent reporting, and Sharing vignettes from your life with people who want to hear whatyou’re up to From your cell phone: you can ask Twitter to track mention of a certain topic like ‘nptech’or ‘#08ntc’ by sending the command “track nptech” or “track #08ntc” to 40404
May 20, 2013 PBI Internal use only 18Terminology Tweet: to post an update on Twitter Tweet(s): a person or people you know through Twitter Followers: the people who subscribe to your updates DM: Direct Message – a private message sent through Twitter
May 20, 2013 PBI Internal use only 20 Online video community Hosts millions of videos world wide Creative outlet Best way to share videos online Budding filmmakers have a better chance of being found by posting videos Up and coming bands seeking recognition post videos of concerts72 million users• Up 6x since Apr 06• Viewers watched 3.25 billionvideos in Jan 08.
May 20, 2013 PBI Internal use only 2222What is LinkedIn? LinkedIn is an interconnected network of experienced professionalsfrom around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualifiedprofessionals that you need to work with to accomplish your goals. Over 30 million professionals use LinkedIn to exchange information,ideas, and opportunities. The “LinkedIn professional:” 41 years old; $109,703 household income;64% male; 80% college grad/post grad.
May 20, 2013 PBI Internal use only 2323Terminology and More Box on LinkedIn: Share files and collaborate with your network. Huddle on LinkedIn: Private workspaces to collaborate with your network onprojects. Amazon on LinkedIn: Discover what your network is reading. TripIt on LinkedIn: See where your network is traveling. SixApart on LinkedIn: Stay up to date with your networks latest blog posts Google Docs on LinkedIn: Embed a presentation on your profile. SlideShare on LinkedIn: Share, view, and comment on presentations fromyour network. WordPress on LinkedIn: Promote your blog and latest posts Company Buzz by LinkedIn: See what people are saying about yourcompany. LinkedIn Polls: Leverage the wisdom of your network.
May 20, 2013 PBI Internal use only 25 World’s largest VoIP Community with Over 200 million users worldwide 30% of Skype users currently use Skype in a business environment 95% claimed to have saved money and 80% claimed that usingSkype also increased employee productivity Over half a million new downloads a day; half a billion since August2003 1 out of 20 global long distance calls happens over Skype
May 20, 2013 PBI Internal use only 26Presence. Enables you to see who is availablebefore placing a call or an IM1Instant messaging. Enabling you tocommunicate real-time with colleagues andclients2Call. Make a voice or video call with a singleclick3Send Files. Send and share files securely withyour colleagues and partners5SMS. Send text messages from your PC4FREE!
May 20, 2013 PBI Internal use only 27Microsoft OutlookBigDatesGoogle CalendarYahooCalendarCalendars – How many do you have?
May 20, 2013 PBI Internal use only 28Sync – The Calendar AnswerYahoo! Auto sync2-way sync1-way: Google Calendar to Microsoft Outlook calendar1-way: Microsoft Outlook calendar to Google Calendar
May 20, 2013 PBI Internal use only 29How Many Address Books do you have?
May 20, 2013 PBI Internal use only 30Plaxo – An Address Book AnswerPlaxo address books are also self-updating