AZEC10 Program


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The Fifth Annual Arizona Entrepreneurship Conference - AZEC10 - November 17, 2010 - Phoenix, Arizona.

Official Event Program

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AZEC10 Program

  1. 1. The Great Reset November 17, 2010 | Phoenix Arizona azec10 The 5th Annual Arizona Entrepreneurship Conference
  2. 2. ExhibitorsBe sure to visit these great companies in the networking lobby! AZ Telcom Barnes & Noble BC Graphics Business Journal Buzzuka Fasturtle Infusionsoft Integrum & Gangplank Kolbe Corp North Scottsdale Chamber of Commerce Pay Your Family First SBA SCORE Shwaag Yeager North Integrated Marketing
  3. 3. The OpportunityThrough Entrepreneurship Foundation (OTEF) provides training and support to help at-risk youth and adults improve their lives by creating and growing entrepreneurial ventures. 100% of the proceeds from today’s conference go to support OTEF. Founded in 2005 by Francine Hardaway, Ed Nusbaum and Robert Dunaway, Esq., OTEF is a grass roots organization supported by Arizona’s Entrepreneurial Community. If you think funding an entrepreneurial venture can be a challenge, try starting a foundation! So these creative founders reached out to their networks in Arizona and across the United States with a great idea, let’s raise the funds needed to serve OTEF’s mission by creating a series of conferences by and for entre- preneurs. Proceeds, sponsorships and donations originating from the Arizona Entrepreneurship Conferences would support for OTEF’s programs with at-risk populations throughout the year. And so it began... Now in it’s fifth year, OTEF has made a differ- ence in our community by presenting AZEC06, The OTEF Social Media Conference, AZEC07, AZEC08, AZEC09 and now AZEC10 as well as delivering meaningful community programs. • OTEF worked with the team at SEEDS House in Phoenix (2007) helped lay the foundation for a new entrepreneurial venture, Cup O’Karma. • OTEF worked with the Tumbleweed Center forYouth Development, allows young artists to combine creativity with entrepreneurial skills to create a brighter future and builds life skills. • OTEF worked with the team at SARRC to provide support of their entrepreneurial and life skills program. • OTEF’s Blueprint for Survival, is designed to help our newest at-risk population, the displaced workers who are the collateral damage of the recent economic downturn. Blueprint for Survival helps participants understand the options and requirements in building businesses. NowYOU are part of the solution too! So again, on behalf of OTEF, our board of directors, and our team, THANK YOU for supporting our community through AZEC10. Board of Directors: Ed Nusbaum, Joan Koerber-Walker, Merlin Ward, Robert Dunaway, Esq., Roberto Guerrieri OTEF Team: Ed Nusbaum, Francine Hardaway (Founder and Executive Director), Phillip Blackerby, Steven Groves To learn more about OTEF or to make a charitable donation, visit us online at (OTEF is an Arizona 501c3). About OTEF Morning 7:30 -- Registration/Coffee -- 8:00 Welcome Joan Koerber-Walker and Francine Hardaway 8:45 ASU and Entrepreneurship in the University Charles Lewis 9:30 Why We Do What We Do— the Way We Do, Kathy Kolbe 10:05 Matchmaking Networking Roseann Higgins 10:10 -- Networking Break -- 10:30 Brainsavers: Health 2.0 Dr. Paul Bendheim 10:50 Eco-Edge Debra Johnson 11:15 Engagement as Customer Service Brian Solis 11:45 Conquering the Chaos Clate Mask 12:00 -- Lunch -- Afternoon 12:15 Room Reopens for Lunch Seating and Keynotes 12:45 Startup Metrics for Pirates Dave McClure 1:10 State of the Social Media Space Jeremiah Owyang 1:30 From the Silver Screen to the Vineyard Sam Pillsbury 2:00 -- Networking Break -- 2:25 Small Business Marketing with Flowtown Ethan Bloch 2:45 The Ascendancy of Digital Media Dan Gillmor 3:10 Photography as Entrepreneurship: My Journey Kris Krüg 3:30 Arizona Investors Panel Dave Bittner, Paul Winandy, Curtis Gunn, Rick Gibson Panel Moderator - Morris Callaman 4:00 Exit: ESS to HIS Robert Johnson 4:20 Gangplank 3.0: Collaboration Derek Neighbors 4:50 Pay Your Family First Sharon Lechter 5:15 Networking Reception 7:00 Reception Ends Agenda azec10 The 5th Annual Arizona Entrepreneurship Conference 2010
  4. 4. Our Speakers Dave McClure Dave McClure likes to hang out with entrepreneurs, and occasionally help or invest in their startups if they let him. Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O‘Reilly Media, Intel and Microsoft. Many years ago he used to do real work like coding or marketing or running conferences, but these days he mostly does useless stuff like sending lots of email, blogging and hanging out on Facebook and Twitter. Debra T. Johnson CEO and Founder, Eco-Edge Debra Johnson is passionate about saving companies money while reducing environmental impact. She has turned that passion into an award winning company that provides solutions for improved fuel economy, reduced maintenance costs, more efficient and effective operation and reduced environmental footprint. Best of all, she is going to share HOW she did it. Brian Solis Principal, Futureworks Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups. is among the world’s leading business and marketing online resources. Jeremiah Owyang Partner of Customer Strategy, Altimeter Group As a web strategist, Jeremiah delivers insight on disruptive technologies and their impact on how companies communicate with their customers. His blog has been recognized as a top analyst blog within the industry. He is currently Partner of Customer Strategy at Altimeter Group, a strategy consulting firm that provides thought leadership, research and consulting on digital strategies. He is frequently quoted in the mainstream press, speaks at conferences all over the world, and serves as a regular columnist for Forbes Magazine. Kris Krüg Legendary photographer (and all around nice guy) Kris Krüg has much to say about both photography and entrepreneurship, because he is both a photographer and an entrepreneur. Based in Vancouver, Kris travels all over the world to take pictures for National Geographic, Rolling Stone, Business Week, The Financial Times, USA Today, The LA Times, PBS, Ion Magazine, Wikipedia, Heads Magazine, The Victoria Times-Colonist, The Seattle Stranger, Westender, The Terminal City News and various other online and print publications. He has also co-authored the book “Killer Photos With the iPhone.” Dan Gillmor Dan Gillmor, an internationally recognized author and leader in new media and citizen-based journalism, is the founding director of the Knight Center for Digital Media Entrepreneurship and the Kauffman Professor of Digital Media Entrepreneurship. Dan’s career as a journalist includes writing for the Detroit Free Press, The San Jose Mercury News, The Wall Street Journal and many other publications. As an early-stage investor in several new media startups including Silicon Valley-based Wikia Inc., founded by Wikipedia founder Jimmy Wales, and Seesmic, an online video company. Gillmor is co-founder of Helsinki-based Dopplr, a travel-related startup that recently received angel funding, and an upcoming media-related venture. Robert Johnson Founder, ESS In 1994, Robert Johnson founded ESS to develop new tools and software applica- tions that enable companies to more effectively address specific Environmental issues. ESS was a highly innovative pioneer and has the honor of being the first to create a long list of tools and applications for Environmental Management and Sustainability. Over a period of 17 years ESS created applications for Air and Water pollution emissions, Hazardous Wastes, Dangerous Chemicals, Crisis Response, GHG, Carbon Management and Worker Health and Safety. ESS was successfully sold to IHS in 2009. Curtis Gunn An entrepreneur, Investor, and avid cyclist, Curtis Gunn is chairman of Desert Angels, a Tucson, Arizona based non-profit organization of accredited investors who seek opportunities to invest in Southwest regional startup or early stage companies. The organization serves only as a forum for its over 70 members, who invest individually from their personal funds. Since 2000, Desert Angel members have invested over $10 million in more than 40 presenting companies. azec10 The 5th Annual Arizona Entrepreneurship Conference 2010
  5. 5. Kathy Kolbe Founder, Kolbe Corp Kathy Kolbe became a thought leader 35 years ago, when she founded Kolbe Corp, a for-profit publishing/training improving creative problem solving. Soon, she was featured in Time Magazine‘s ‘Person of the Year’ article as one of America‘s can-do people. Now biz leaders, innovative educators and professionals in 36 countries and all 50 states are using her products and services to maximize human performance. She‘s making history with her recent breakthrough, proving her long-held theory that conation (a person‘s instinctive MO) is a third faculty of the brain. Eric Keosky-Smith Co-Founder, Shwaag A true AZEC success story, co-founders Eric Keosky-Smith and Michael Edwards were at AZEC08 when they got and idea that started them looking at their start up in a new way. debuted at AZEC09 to the delight of attendees who won the Red Carpet Shwaag Bags. Now a year later, Shwaag is forging ahead. What better way to kick off AZEC10 then to have Eric share the Shwaag story. Sam Pillsbury Pillsbury Wine Company Pillsbury Wine Company is the evolution of a Dream-Come-True project by New Zealand by Film Director and Winemaker Sam Pillsbury. Sam flew into Arizona to shoot a pilot for Universal Pictures and fell in love with an Arizona girl and the Arizona landscape at the same time. Growing up in New Zealand Sam witnessed the phenomenon of growing classical wine grapes in unusual places. Then on a camping trip in Arizona thought he could try the same thing here. Now he is growing a business. Clate Mask Co-Founder and CEO, Infusionsoft Clate Mask is co-founder and CEO of Infusionsoft, a fast-growth software company that helps small businesses convert more leads, save time and manage more with less with its web-based marketing automation software. Together with the Martineau brothers, Eric and Scott, he started Infusionsoft out of a strip mall in Mesa, Arizona. Infusionsoft serves nearly 20,000 users and has been featured on the Inc 500 list three years in a row. Clate is a nationally-known small business growth expert who has worked with thousands of entrepreneurs and co-author of the New York Times bestseller Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy. Morris Callaman, Esq. Callaman Ventures Whether assisting a founder as Founder‘s Counsel, providing hands-on support as an investor, or negotiating the BIG deal, Morris Callaman know how to move from idea to the capital it takes to build a winning business. Just ask the CEOs of the companies that are or have been in the Callaman Ventures portfolio. Dave Bittner President, Beanstalk CFO Group Beanstalk CFO Group helps high-growth businesses manage finances toward goals. In fact, Dave was one of the pioneers of the CFO-services concept. He recognized that emerging businesses don‘t get from accountants what they really need to control a company to growth and profit objectives. So, in 1995 he founded Beanstalk to provide the necessary financial planning, insightful analysis and actionable advice. Dave has led the firm since inception and grown it to 4 offices serving hundreds of double-digit-employee companies. Paul Winandy, CFA Managing Director, Arizona Technology Investor Forum Over the course of his 20 year career, Paul has been a leading contributor to four successful startup businesses; two of which were named to the Inc. 500 list and concluded with acquisitions by public firms. Paul is an active angel investor and currently the Managing Director of the Arizona Technology Investor Forum (ATIF), a local angel investing group. Constantly attracted to innovative technology ventures, Paul enjoys helping entrepreneurs navigate the startup challenges and achieve commercial success. Rick Gibson Rick Gibson has a 35-year career, immersed in building fast growth technology companies, as an investor, board member, advisor, teacher, judge, screener, public speaker and writer. He has invested in several companies, participated in dozens, advised a few hundred and played a key role in a few successful exits. Rick’s been actively involved in several incubators including Silicon Valley’s Catalyst Technologies (1980‘s), Idealab (late 1990’s) and currently serves on the boards of UA’s AZCI, ASU Technopolis and NAU’s NACET. He’s active in several Arizona angel groups, and serves on the boards of Desert Angels and Northern Arizona Angels. He has taught entrepreneurship at UA and ASU. Rick has worked alongside several entrepreneurial icons, including Nolan Bushnell (founder of Atari), and Bill Gross (founder of Idealab) with whom Rick was a co-founder of Knowledge Adventure. azec10 The 5th Annual Arizona Entrepreneurship Conference 2010
  6. 6. Sharon Lechter Founder, Pay your Family First A life-long education advocate, Sharon Lechter is the founder of Pay Your Family First, a financial education organization, and YOUTHpreneur, an innovative new way to spark the entrepreneurial spirit in our children. Sharon is an entrepreneur, author, philanthropist, educator, international speaker, licensed CPA and mother. She has been a pioneer in developing new technologies to bring education into children‘s lives in ways that are innovative, challenging and fun, and remains committed to education—particularly financial literacy. Sharon is also known world-wide as the co-author of the international best-selling book Rich Dad, Poor Dad and the Rich Dad series of books and co-author of the best selling book Think and Grow Rich—Three Feet From Gold in co-operation with the Napoleon Hill Foundation and Greg Reid. Derek Neighbors Co-Founder and Executive Director of Integrum and Gangplank Derek Neighbors came up with the idea for Gangplank upon realizing that Integrum’s unoccupied office space could be put to better use. As an active member of Refresh Phoenix and Phoenix Skulls, Derek could see the potential existed for something beyond cubicles or standard office space and offered the vacant space to Forty, Obu Web and Drawbackwards. Not one to be held back by statements of“That‘s impossible”, Derek’s is a constant flurry of ideas and action. In his role as Executive Director, Derek manages the long-term vision of Gangplank. Ethan Bloch Co-Founder, Flowtown Flowtown co-founders Ethan Bloch and Dan Martell had a vision for helping businesses connect with partners and customers across the social landscape by keying in on the email databases they al-ready had. The results have been amazing and Ethan is doing a fly in from the Bay to give us a look at where Flowtown has been and where it is going. Paul E. Bendheim, MD Founder and CEO, BrainSavers® Paul E. Bendheim, MD, Founder and CEO of BrainSavers leads a team dedicated to assist others in maintaining healthy minds, as well as reducing the risk of Alzheimer’s disease and other memory disorders, by adopting healthier habits like regular mental and physical exercise and nutritional eating into their lives. Since founding BrainSavers in 2004, Dr. Paul and his team have learned a lot along the Entrepreneurial Journey, and he is ready to share. Copper Sponsors Barnes & Noble BC Graphics Caffee Social Media Chuck Reynolds CorePurpose, Inc. Deru Internet Services Drip Media Gangplank International Research Center Mashable Metro Studios rYnoweb Satow Strategies Shwaag Snell & Wilmer Social Marketing Conversations Stealthmode Partners The Creation Shop Yeager North Integrated Marketing Community Partners ASBA ATIC AZ Department of Commerce AZIMA AZIPA AZIGG EO—Arizona Maricopa Chamber of Commerce MIT Enterprise Forum Phoenix Networking North Scottsdale Chamber Pod Camp AZ Phoenix Social Media Club Ignite Phoenix Phoenix Innovation Foundation S.B.A. SCORE—Phoenix TiE—Arizona Program design provided by Yeager North Integrated Marketing Many thanksto these great AZEC10 Sponsors and Partners Platinum Sponsor Silver Sponsors azec10 The 5th Annual Arizona Entrepreneurship Conference 2010