Real Groovy Current Situation Assesment

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InfoMgmt Assignment 1- Real Groovy Situation Analysis

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Real Groovy Current Situation Assesment

  1. 1. Current Situation Assessment InfoMgmt 191 – Assignment 1 Joana Villaflor 4949280
  2. 2. Real Groovy’s sales are currently in decline. Chris Hart - Owner
  3. 3. Why
  4. 4. Technological advancements
  5. 5. Technology has meant people don’t feel the need to buy CDs as music is more easily obtained through...
  6. 6. Burning/Copying CDs = Cheap
  7. 7. LEGAL Downloading = Cheaper still
  8. 8. ILLEGAL downloading = Free
  9. 9. Competition
  10. 10. Bigger retail companies...
  11. 11. are able to drive their prices way down…
  12. 12. and reach more people through their many stores ...
  13. 13. whereas Real Groovy only has four locations.
  14. 14. Competitive Edge
  15. 15. Their deep catalogue ,…
  16. 16. unique (new or second-hand) products... CDs DVDs Vinyl Games Books Apparel
  17. 17. and services gives reason for people to come back for more . Online Buying DVD Trading Ticket Box Office Published Magazine
  18. 18. Recommendation
  19. 19. Market their products and services through... Radio
  20. 20. Television
  21. 21. or by any means necessary…
  22. 22. ...to reel new customers in.
  23. 23. Real groovy has to keep up with the changes to survive, if not...
  24. 25. Notes <ul><li>http://dclips.fundraw.com/zobo500dir/question_mark_naught101_01.jpg </li></ul><ul><li>http://www.smallartworks.ca/Gallery/Robot/Robot4.JPG </li></ul><ul><li>http://imagesfrombulgaria.com/d/119931-4/Abandoned_shop.JPG </li></ul><ul><li>http://www.stuff.co.nz/images/332910.jpg </li></ul><ul><li>http://gallery.hd.org/_exhibits/music/CDs-compact-discs-shiny-side-refracting-light-1-DHD.jpg </li></ul><ul><li>http://www.igadget.com.au/catalog/images/shockingarm.jpg </li></ul><ul><li>http://www.flickr.com/photos/tanais/1504538618/ </li></ul><ul><li>http://rcd.typepad.com/rcd/Whg_2DLogo_2DLarge.png </li></ul><ul><li>http://www.musicvouchers.com.au/images/jbLogo.gif </li></ul><ul><li>http://www.natsci.org/images/Images/Borders%20Logo.jpg </li></ul><ul><li>https://www.foodtown.co.nz/ImageServer/images/homepage/header_logo.gif </li></ul><ul><li>http://www.progressive.co.nz/images/Countdown_Logo.gif </li></ul><ul><li>http://upload.wikimedia.org/wikipedia/commons/9/96/Woolworths_Logo.gif </li></ul><ul><li>http://www.pure-mirage.com/images/Gallery_Images/Maya/images/3d_Apple_Logo_102.jpg </li></ul><ul><li>http://www.experiencenz.com/images/accommodation/new-zealand-map.gif </li></ul>All the research on this presentation is based on my Business 191 Assignment
  25. 26. <ul><li>http://www.christchurchmusic.org.nz/files/u761/Real_Groovy_logo.jpg </li></ul><ul><li>http://www.twistingthrottle.com/images/real-groovy.gif </li></ul><ul><li>http://www.flickr.com/photos/martintaylor/1331484151/ </li></ul><ul><li>http://img320.imageshack.us/img320/7149/dvds0ls.jpg </li></ul><ul><li>http://www.tempe.gov/LIBRARY/events/images/books.jpg </li></ul><ul><li>http://www.flickr.com/photos/eriq/34494686/ </li></ul><ul><li>http://www.realgroovy.co.nz/Information/5014 </li></ul><ul><li>http://blog.blacknight.com/images/thumbs-up.jpg </li></ul><ul><li>http://www.jazzizradio.com/radioImage.jpg </li></ul><ul><li>http://www.haggul.com/ProdImage/142%5C1771020.jpg </li></ul>

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