The purpose of a persuasive essay is to persuade or convince
the reader to do or believe something.
Logical appeals – using reasons or evidence to support an
opinion; consists of an opinion statement that is supported by
reasons and evidence
opinion statement – also known as the thesis statement of a
persuasive essay, states the issue and the writer’s opinion on
Example: Thirty-five years later, as a parent of a ten-year-old,
I still think uniforms would improve the quality of life for
reason – answers the question why about an opinion
statement. Why does the writer feel that school uniforms
would improve the quality of life for the students?
Example: Uniforms generally cost less than do most clothes
that students want to wear.
evidence – provide important support for a reason
Example: For instance, the yearly cost of uniforms in Long
Beach, California, is $70 to $90 for a set of three.
There are four types of evidence writers typically use:
Facts – a statement that can be proven true
Statistics – a fact in number form
Anecdotes & Examples – a brief story or a specific instance
that illustrates a general idea
Expert Opinion – the opinion of an authority on the subject
Emotional appeals – persuading the reader by touching their
emotions; a convincing writer uses emotional appeal in
addition to - not instead of - logical appeal.
Example: I long for a safe space for girls that diminishes such
pressure and decreases their anxiety.
*If you can identify what type of people make up your
audience and what they care about, you can use this
information to help you write a convincing essay.