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Harnessing the power of Social Media           Steve Wheeler           Plymouth University
Accessibility                 Steve Wheeler, University of Plymouth, 2012 AttenuationAccountabilityAmplification Authentic...
in the room                   The answer isSteve Wheeler, University of Plymouth, 2012
Accessibility
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
http://www.intel.com/content/www/us/en/communications/internet-minute-
Source: InternetWorldStats.com   www.Pingdom.com 2011 Figures
Source: InternetWorldStats.com   www.Pingdom.com 2011 Figures
Social Media use in 2012                           >260 Million >170 M                n                             illion...
Attenuation
Social Connectivityhttp://i.imwx.com                    cc Steve Wheeler, University of Plymouth, 2010                    ...
Information overloadSteve Wheeler, University of Plymouth, 2012
Aggregators and curators
Semantic search• Navigational search: Looking for a specific  document. Search using key word (tags)                      ...
Computational Knowledge EnginesSteve Wheeler, University of Plymouth, 2012
Finding, storing and sharing                                                Steve Wheeler, University of Plymouth, 2012  d...
The gene has its cultural analogue too:the meme. In cultural evolution, a                                             Stev...
Steve Wheeler, University of Plymouth, 2012http://www.openparenthesis.org/2007/10/12/jenkins-forrester
Steve Wheeler, University of Plymouth, 2012http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/
Steve Wheeler, University of Plymouth, 201225 million views   46 million views51 million views   447 million views
Viral Videoshttp://knowyourmeme.com/photos/253888-viral-videos
Why doessome contentgo viral?                                                        Steve Wheeler, University of Plymouth...
Accountability
“Lt. Pike” MemeSteve Wheeler, University of Plymouth, 2012
Sunday in the Park with Pike                               Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012
Having a Bad Knight                                         The Circle of Pike                      Steve Wheeler, Univers...
‘Pike both denies and betrays’Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012  “For all the money, tax revenue and intelligence that   Western governments h...
“Everything you do now ends up on your permanent record. The best plan is to overload Google with along tail of good stuff...
“This man’s death might have been swept under the carpet if a       member of the public had not been videoing it.        ...
Steve Wheeler, University of Plymouth, 2012http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-faceboo...
Steve Wheeler, University of Plymouth, 2012
Amplification
Event Amplification     http://www.ampcov.co.uk/about-us.php
Content Amplification  http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
Social Amplification                                                     Steve Wheeler, University of Plymouth, 2012   htt...
Social mobilisation                                                                           Steve Wheeler, University of...
Authenticity
Howis theWeb?reliableSteve Wheeler, University of Plymouth, 2012
Who can you trust online?                                                                                              Ste...
“60% of all                 Internet pages               contain misleading                                    Steve Wheel...
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012“Lee Harvey and the Wailers”(Lee Harvey did not jam alone)  http://www.myspace....
Accuracy
Steve Wheeler, University of Plymouth, 2012http://www.nature.com/news/2004/040802/full/news040802-3.html
“Knowledge thatis acquired under                                                                      Steve Wheeler, Unive...
evaluation                            Wikipedia is                           crowdsourcingSteve Wheeler, University of Ply...
=?                           =?                                       =?Steve Wheeler, University of Plymouth, 2012
=?                           =?                                       =?Steve Wheeler, University of Plymouth, 2012
=32                           =30                                       =30Steve Wheeler, University of Plymouth, 2012
vsStupidity of Mobs                                    Wisdom of Crowds...Steve Wheeler, University of Plymouth, 2012
Crowdsourcing knowledge:‘Community as curriculum’
Steve Wheeler, University of Plymouth, 20121) Choose 4 significant items in the room2) Write a one word description for ea...
Steve Wheeler, University of Plymouth, 2012
Steve Wheeler, University of Plymouth, 2012Twitter is not just about breakfast!                           http://www.lythh...
Steve Wheeler, University of Plymouth, 2012      Twitter as a library  Twitter as a street cornerTwitter as a broadcast ch...
Steve Wheeler, University of Plymouth, 2012“If you think of the Web mainly as a   place to look up things, you are        ...
Harnessing the power of social media
Harnessing the power of social media
Harnessing the power of social media
Harnessing the power of social media
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Harnessing the power of social media

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Harnessing the power of social media

  1. 1. Harnessing the power of Social Media Steve Wheeler Plymouth University
  2. 2. Accessibility Steve Wheeler, University of Plymouth, 2012 AttenuationAccountabilityAmplification Authenticity Accuracy
  3. 3. in the room The answer isSteve Wheeler, University of Plymouth, 2012
  4. 4. Accessibility
  5. 5. Steve Wheeler, University of Plymouth, 2012
  6. 6. Steve Wheeler, University of Plymouth, 2012http://truedantalion.blogspot.co.uk/2011/09/silver-surfers.html
  7. 7. http://www.intel.com/content/www/us/en/communications/internet-minute-
  8. 8. Source: InternetWorldStats.com www.Pingdom.com 2011 Figures
  9. 9. Source: InternetWorldStats.com www.Pingdom.com 2011 Figures
  10. 10. Social Media use in 2012 >260 Million >170 M n illion Millcitons)>850on conne io Steve Wheeler, Plymouth University, 2012 lli(100 bi illion >90 Million >150 Mill >400 M ion 2 Billion views/day >4 Bil li on im >14 million 24 hours/minute ages articles Sources from service providers and also http://econsultancy.com
  11. 11. Attenuation
  12. 12. Social Connectivityhttp://i.imwx.com cc Steve Wheeler, University of Plymouth, 2010 Steve Wheeler, University of Plymouth, 2012
  13. 13. Information overloadSteve Wheeler, University of Plymouth, 2012
  14. 14. Aggregators and curators
  15. 15. Semantic search• Navigational search: Looking for a specific document. Search using key word (tags) Steve Wheeler, University of Plymouth, 2012• Research search: Looking for a number of documents which together will give you what you want. Search using phrases. http://flickr.com/photos/onemanwalking/2570939976/
  16. 16. Computational Knowledge EnginesSteve Wheeler, University of Plymouth, 2012
  17. 17. Finding, storing and sharing Steve Wheeler, University of Plymouth, 2012 delicious.com diigo.comSocial tagging, bookmarkingand folksonomies. faves.com (Bluedot)
  18. 18. The gene has its cultural analogue too:the meme. In cultural evolution, a Steve Wheeler, University of Plymouth, 2012meme is a replicator and propagator –an idea, a fashion, a chain letter, or aconspiracy theory. On a bad day, ameme is a virus. Lowenstein, 1999
  19. 19. Steve Wheeler, University of Plymouth, 2012http://www.openparenthesis.org/2007/10/12/jenkins-forrester
  20. 20. Steve Wheeler, University of Plymouth, 2012http://www.flickr.com/photos/will-lion/3601144842/sizes/l/in/photostream/
  21. 21. Steve Wheeler, University of Plymouth, 201225 million views 46 million views51 million views 447 million views
  22. 22. Viral Videoshttp://knowyourmeme.com/photos/253888-viral-videos
  23. 23. Why doessome contentgo viral? Steve Wheeler, University of Plymouth, 2012 http://knowyourmeme.com/photos/253882-viral-
  24. 24. Accountability
  25. 25. “Lt. Pike” MemeSteve Wheeler, University of Plymouth, 2012
  26. 26. Sunday in the Park with Pike Steve Wheeler, University of Plymouth, 2012
  27. 27. Steve Wheeler, University of Plymouth, 2012
  28. 28. Having a Bad Knight The Circle of Pike Steve Wheeler, University of Plymouth, 2012
  29. 29. ‘Pike both denies and betrays’Steve Wheeler, University of Plymouth, 2012
  30. 30. Steve Wheeler, University of Plymouth, 2012 “For all the money, tax revenue and intelligence that Western governments have at their disposal, theyseemingly cannot get their heads around a simple enough concept that wherever one is, someone is watching and recording.” - Zack Whitaker
  31. 31. “Everything you do now ends up on your permanent record. The best plan is to overload Google with along tail of good stuff and to always act as if you’re on candid camera. Because you are”. – Seth Godin Steve Wheeler, University of Plymouth, 2012 http://www.flickr.com/photos/bhikku/1187679/
  32. 32. “This man’s death might have been swept under the carpet if a member of the public had not been videoing it. Steve Wheeler, University of Plymouth, 2012 “If you suspect something, don’t rely on the Police. Report it to the Internet.
  33. 33. Steve Wheeler, University of Plymouth, 2012http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/
  34. 34. Steve Wheeler, University of Plymouth, 2012
  35. 35. Amplification
  36. 36. Event Amplification http://www.ampcov.co.uk/about-us.php
  37. 37. Content Amplification http://www.slideshare.net/timbuckteeth/web-30-the-way-forward
  38. 38. Social Amplification Steve Wheeler, University of Plymouth, 2012 http://theawesomer.com/the-t-mobile-dance/8826/
  39. 39. Social mobilisation Steve Wheeler, University of Plymouth, 2012http://socialcapital.files.wordpress.com/2011/01/tunisia-cc-marcovdz.jpg
  40. 40. Authenticity
  41. 41. Howis theWeb?reliableSteve Wheeler, University of Plymouth, 2012
  42. 42. Who can you trust online? Steve Wheeler, University of Plymouth, 2012http://grewordlist.files.wordpress.com/2010/10/perfidious.png http://www.themodernman.com
  43. 43. “60% of all Internet pages contain misleading Steve Wheeler, University of Plymouth, 2012 information.” - Thomas EdisonWe need ‘digital wisdom’
  44. 44. Steve Wheeler, University of Plymouth, 2012
  45. 45. Steve Wheeler, University of Plymouth, 2012“Lee Harvey and the Wailers”(Lee Harvey did not jam alone) http://www.myspace.com/hsu/photos/6850630
  46. 46. Accuracy
  47. 47. Steve Wheeler, University of Plymouth, 2012http://www.nature.com/news/2004/040802/full/news040802-3.html
  48. 48. “Knowledge thatis acquired under Steve Wheeler, University of Plymouth, 2012compulsionobtains no holdon the mind.” Plato- Socrates Darwikian is m http://www.fotopedia.com/items/flickr-713124904
  49. 49. evaluation Wikipedia is crowdsourcingSteve Wheeler, University of Plymouth, 2012
  50. 50. =? =? =?Steve Wheeler, University of Plymouth, 2012
  51. 51. =? =? =?Steve Wheeler, University of Plymouth, 2012
  52. 52. =32 =30 =30Steve Wheeler, University of Plymouth, 2012
  53. 53. vsStupidity of Mobs Wisdom of Crowds...Steve Wheeler, University of Plymouth, 2012
  54. 54. Crowdsourcing knowledge:‘Community as curriculum’
  55. 55. Steve Wheeler, University of Plymouth, 20121) Choose 4 significant items in the room2) Write a one word description for each on your post-it notes3) Stick the post-it notes on the items
  56. 56. Steve Wheeler, University of Plymouth, 2012
  57. 57. Steve Wheeler, University of Plymouth, 2012Twitter is not just about breakfast! http://www.lythhillhouse.com/breakfast.html
  58. 58. Steve Wheeler, University of Plymouth, 2012 Twitter as a library Twitter as a street cornerTwitter as a broadcast channel Twitter as amplification
  59. 59. Steve Wheeler, University of Plymouth, 2012“If you think of the Web mainly as a place to look up things, you are missing the point”. – Alec Couros (2012)

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