Beneﬁts of buildingour own appFull control over: • the app design • user experience • analyticsDevelopment of in-house skills
Mobile UW 1.0 for iPhoneDeﬁning requirements.Included features that:• added value in a mobile context• had existing, production-deployed, open data services• provided a mix of value across our target audiences
The Mobile Web Bringing Mobile UW to all devices!
Why I ♥ the Mobile Web• It’s the Web! • One Web • Typo, schmypo! • Update?! What update?• No barriers to access• Web developers are easier to ﬁnd than Objective-C developers• One code base for all devices
Mobile browser market shareJanuary 2011: 3.8%January 2012: 7.7%
m.wisc.edu • Launched December 2011 • Built on the Kurogo framework • 24,000 unique visitors to date • Lessons learned: • People do crazy things with their phones • Mobile web is different than native apps
The Mobile Web • Responsive Web Design • CSS Media Queries • Progressive Enhancement • Add functionality based on device • Mobile First • Content First