The Brand Identity Project


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Brand Identity project on The Sound.

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The Brand Identity Project

  1. 1. Jermaine DeShields Full Sail University Brand Identity Project: The Sound Sunday, November 14, 2010
  2. 2. The Sound The  Sound  is  the  name  of  the  company  and  beat  auction  is   what  the  company  is  all  about.  This  company  is  designed  to   give  independent  music  producers,  writers,  or  artists  a   chance  to  make  money  early,  network,  and  exposure.  The   Sound  basically  comes  from  our  customers.  We  are  grabbing   music  of  today  and  the  future,  and  exposing  it  to  the  world.   It’s  the  sound  of  unheard  talent  that  waits  to  be  discovered.   Most  of  the  time,  people  are  successful  in  the  music  or   entertainment  industry  because  of  connections.  We  want  to   be  that  connection.  We  want  to  be  the  sound  of  the  music   industry. Sunday, November 14, 2010
  3. 3. The Sound The Sound is a descriptive trademark. It basically describes something about our services to be sold. The name is not protectable so it’s still available. Strength •Easy to remember • Describes services in a unique way Concerns •Nothing too outstanding about the name •Easy to out beat Sunday, November 14, 2010
  4. 4. The Sound This  will  be  effective  because  for  one,  its  horizontal  and  people  read  that  way.  The   name  is  also  simple  so  we  would  keep  the  logo  simple  as  well.  It  will  be  able  to  be  seen   anywhere  or  at  anyplace  and  very  easy  to  visualize  in  the  mind.  Word-­‐mark  would  be   the  best  category  for  this  logo  because  the  name  is  simple.  It  just  needs  a  simple  but   catchy  font. The  logo  will  Dit  our  brand  because   it’s  simple  along  with  the  name.  The   name  alone  lets  people  know  that   we  are  providing  music  of  today  and   the  future  and  its  ofDicial  that  we   have  that  sound. •The shape of the logo will be horizontal because it’s attractive to the human eye. •The main color will be blue so that we will show leadership within our company. Sunday, November 14, 2010
  5. 5. This is a logo for I Do Music. This is a non-profit organization that offers about the same services we do once a month. This logo is horizontal and very simple to remember. It has simple colors with one word that sticks out. It indicates that It focuses on people who are serious with music. Sunday, November 14, 2010
  6. 6. This logo is the ideal logo. The name speaks for itself and its simple. Not really a color to it but if you see it any where, you know what it is. The font is simple but creative towards the middle of the name. This is something close to what the sound should look like. (not color) Sunday, November 14, 2010
  7. 7. sThe ound Are you ready? This is the logo. Its simple with blue to show leadership. The “s” is different to exaggerate the word sound so that people will know what we are all about. It’s horizontal to make it easy to read and pleasant to look at. Sunday, November 14, 2010
  8. 8. Corporate Culture We want to be the home for independent producers, artists, writers, or even musicians. We want to provide our customers with a family atmosphere to let them know that we are all a team with the same goal. We will accomplish this by doing surveys on what we can do to make people feel at home. Also, our building will be designed as a club with coaches and tables to give it a home feeling. We will also allow our customers to meet with some of there role models in the industry personally so that will develop a close relationship vibe. Allow are customers to perform and come and just hang out to network will let them know that this is the place that they want to be and feel welcome to do so Sunday, November 14, 2010
  9. 9. Mission Statement Our goal is to give people who are serious in pursuing a career in the music industry, come closer to their dream by providing them with unique opportunities to make money, get exposure, and network everyday. This will be seen at the front of our building and our website. Its directed to both employers and customers because we are all a team trying to reach the same goal(success). This statement shows passion for our audience and pretty much tells what we are all about. Its unique from other companies because its straight to the point and it doesn’t sound cheesy. You can actually believe we will provide this for you. Sunday, November 14, 2010
  10. 10. sThe ound Are you ready? Tagline Are you ready is basically saying prepare yourself to work. It’s possible to get discovered with our services and we want people to know that if your serious, then lets do it. It also refers to the music that we will provide for our beat auctions. We will make sure that all music will be catchy and timeless. You can say that our tagline is more descriptive than anything else because it shows that we are serious. We kept our tagline short and catchy so that it will stick in the minds of consumers. Most of our competitors lack a tagline so this is something that will distinguish from the rest. Sunday, November 14, 2010