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San Francisco Chronicle 2012 Election Coverage


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PowerPoint for Communication Studies 488 - 2012 election coverage in the San Francisco Chronicle, and online news sources FireDogLake, Conservative Daily News and Wall Street Journal

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San Francisco Chronicle 2012 Election Coverage

  1. 1. 2012 Election Coverage<br />Justin Norman, Elliott Polakoff, Carolyn Salari<br />
  2. 2. Coverage of 2012 Election<br />Mostly indirect coverage of election and GOP candidates<br />“Some of President Obama’s most liberal supporters are threatening to stop volunteering… for his re-election campaign after he compromised on a key campaign promise…” (Joe Garofoli, 12/8/10)<br />“At the same time, moderate Senate Democrats facing re-election in two years are forcing their own leaders to embrace budget restraints that would have been unthinkable a few months ago.” (Carolyn Lochhead, 2/14/11)<br />
  3. 3. 2012 Election<br />Direct coverage of the issues, both national and specific to California, that are going to be important in the election, but not the candidates<br />“To win support from the gay rights community in the 2012 election… the president “will have to have become, by then, a supporter of full marriage rights”.” (Bob Egelko, 12/4/10)<br />
  4. 4. 2012 Republican Candidates<br />Coverage on potential Republican candidates only gives lip-service to fact that they are running. No analysis on electoral prospects for nomination or presidency<br />“…major presidential hopefuls… include former House Speaker Newt Gingrich, former Minnesota Gov. Tim Pawlenty, former Massachusetts Gov. Mitt Romney, former Alaska Gov. Sarah Palin, Rep. Michele Bachmann, R-Minn., former Arkansas Gov. Mike Huckabee, Indiana Gov. Mitch Daniels, and former Utah Governor and ambassador to China John Huntsman.” (Carla Marinuccci and Joe Garofoli, 3/21/11)<br />
  5. 5. 2012 Reagan Comparison <br />For the GOP to regain the presidency, the candidate must be a “great communicator”, like Reagan. It’s more about communicating the Republican message, than the issues.<br />“Lacking an obvious front-runner or even a candidate who is assumed to be first in line for the nomination, party donors and leaders probably will gravitate toward a candidate who can conjure some of the winning Reagan magic.” (Carla Marinucci, 2/4/11)<br />
  6. 6. 2012 Key Themes<br />GOP v. Obama<br />“President Obama needs to defend his poor record.. He should be raising money – he should be running scared.” – former US Treasurer Rosario Marin<br />“House GOP leaders blasted Obama for changing the subject from the economy and failing to defend the law.” (Carolyn Lochhead, 2/24/11)<br />
  7. 7. 2012 Key Themes<br />Election coverage on local issues<br />Key 2012 referendums: Prop 8 and Prop 19<br />Prop 8: “Major Victory for Gay Rights; Defense of Marriage Act: Administration Ends Support” (Carolyn Lochhead, 2/24/11)<br />Prop 19: “Defeat of Pot Measure Shows Divide Lingers” (Kevin Fagan, 11/7/10)<br />
  8. 8. Firedoglake Election Coverage<br />Analysis taken from poll results, of GOP candidates’ electoral prospects, and current trends<br />Opinion on health care reform and economy/jobs will determine whether Obama wins re-election<br />Liberal bias, cynicism towards Republican party and its candidates<br />“Will the Media Ever Realize that the GOP’s 2012 Candidates are Trolls”<br />“…Michele Bachmann, who has about as much of a change of being president as Katy Perry…” (Blue Texan, 3/24/11)<br />
  9. 9. Conservative Daily News<br />View Election as chance to ‘save’ and ‘take back government’ from Liberals.<br />Most dominant theme is criticism of general Democratic philosophies.<br />“The second amendment is there to insure that the government cannot de-fang the citizenry to which they should be answerable. Libs are trying to make sure that we are all as sheepish and ignorant as they are.”<br />Portrays all Republican candidates as potential hope to restoring order in the White House, but also not afraid to call out candidates for deviating from Republican norms<br />“Herman Cain’s thoughts on government intrusion in matters of social justice put him firmly at odds with Conservatives”<br />Obama’s actions viewed as wrong, fake, or dishonest<br />“Oh no you didn’t” vs. “Yes we can”, Obama has lost the moral authority to remain leader of this great nation<br />
  10. 10. Wall Street Journal<br />2012 a repudiation against Obama; Republican takeover, the sequel<br />“Republicans… frequently charge that the current incumbent counts as an unprecedented, frightening fanatic with an alien, un-American agenda.”<br />In-depth profiling of each major GOP candidate and their electoral prospects<br />Obama struggling to prove himself worthy for re-election<br />“But Obama cared about ObamaCare, and he couldn’t sell the public on that either. Has he ever managed to convince anyone of anything of substance?”<br />
  11. 11. SF Chronicle v. Online News Sources<br />Comparison between the Chronicle and online news sources<br />Chronicle’s slight-liberal bias vs. blogs extremist positions and sarcasm<br />Election coverage successes and short comings<br />Blogs in-depth coverage vs. Chronicle’s lack of coverage<br />Marketing/PR should focus on blogs<br />More relevant in today’s Internet age and more potentially persuasive arguments and analysis<br />