Internet Marketing For Real Estate Investors


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A summary of a 3 hour Seminar I presented on Internet Marketing for Real Estate Investors

Published in: Real Estate, Business, Technology
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Internet Marketing For Real Estate Investors

  1. 1. Internet Marketing for Real Estate Investors How to Locate, Research and Market your Next Investment
  2. 2. 21 st Century is Upon Us <ul><li>Traditional Marketing Strategies </li></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Radio </li></ul></ul><ul><ul><li>Newspapers </li></ul></ul>
  3. 3. Television <ul><li>Expensive to Advertise </li></ul><ul><li>Not many think of TV for Rentals or Purchase </li></ul><ul><li>DVR and TiVo essentially the end of commercials </li></ul>
  4. 4. Radio <ul><li>Fairly expensive to buy time </li></ul><ul><li>Not many think of radio for rentals or purchase </li></ul><ul><ul><li>Jason Dillard, investor in SC has radio show so can be done </li></ul></ul><ul><li>XM Satellite offers commercial free radio </li></ul>
  5. 5. Newspaper <ul><li>Most affordable and most used source for searching for and advertising real estate </li></ul><ul><li>Can place small image, contact info and more </li></ul><ul><li>So what’s the problem? </li></ul><ul><ul><li>Layoffs </li></ul></ul><ul><ul><li>Reduced Printing </li></ul></ul><ul><ul><li>Bankruptcies </li></ul></ul><ul><ul><li>Closings </li></ul></ul>
  6. 6. Where is everyone going? <ul><li>THE INTERNET </li></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>Laptops </li></ul></ul><ul><ul><li>Blackberries </li></ul></ul><ul><ul><li>Even Video Game Consoles </li></ul></ul>
  7. 7. Online Statistics Things That Make You Go “Hmmmm”.
  8. 8. Internet Usage <ul><li>Source: </li></ul>
  9. 9. 84% Use Internet for Research <ul><li>Data according to </li></ul>
  10. 10. Information Sources Used in Home Search <ul><li>Real estate agent - 84% </li></ul><ul><li>Internet -84% </li></ul><ul><li>Yard sign - 59% </li></ul><ul><li>Open house - 48% </li></ul><ul><li>Home book/magazine - 31% </li></ul><ul><li>Builders - 24% </li></ul><ul><li>Television - 9% </li></ul><ul><li>Billboard - 7% </li></ul><ul><li>Relocation company - 5% </li></ul><ul><li>Source:  2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers </li></ul>
  11. 11. Actions Taken as A Result of Using the Internet <ul><li>Drove by/viewed a home - 73% </li></ul><ul><li>Walked through a home viewed online- 57% </li></ul><ul><li>Found agent used to search/buy home - 23% </li></ul><ul><li>Source:  2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers </li></ul>
  12. 12. FSBO Methods Used to Market A Home <ul><li>Yard Sign ……………….. 50% </li></ul><ul><li>Friends/neighbors ……… 29% </li></ul><ul><li>Newspaper ad …….……..31% </li></ul><ul><li>Open House ……………..25% </li></ul><ul><li>Listing on the Internet . . . 21% </li></ul><ul><li>Source:  2007 National Assoc. of REALTORS® Profile of Home Buyers and Sellers </li></ul>
  13. 13. With the Internet, you can <ul><li>Locate Investment Property </li></ul><ul><li>Research the Property </li></ul><ul><li>Market the Property </li></ul>
  14. 14. Using the Internet to Improve Your Real Estate Business Work Smarter not Harder
  15. 15. Locate Investment Property <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Mountain Xpress ( </li></ul><ul><li>Ebay </li></ul><ul><li>Email Signature </li></ul><ul><li>Yahoo Groups </li></ul><ul><ul><li>Creia </li></ul></ul><ul><ul><li>Upstate </li></ul></ul><ul><ul><li>Foothills </li></ul></ul>
  16. 16. Research Investment Properties <ul><li> </li></ul><ul><ul><li>Prior Sales Data </li></ul></ul><ul><ul><li>Comparable Sales </li></ul></ul><ul><li> </li></ul><ul><ul><li>Search what other properties are selling for </li></ul></ul><ul><ul><li>Search a neighborhood </li></ul></ul><ul><li>Google Maps ( </li></ul><ul><ul><li>Virtual Drive By </li></ul></ul><ul><li>County Tax Assessors </li></ul><ul><ul><li>Tax Value, Tax Rate, Property Info </li></ul></ul><ul><li> </li></ul>
  17. 17. Market Your Rental Properties <ul><li> </li></ul><ul><li>Mountain Xpress </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. Market Your Vacation Properties <ul><li>Trip Advisor </li></ul><ul><li>FlipKey </li></ul><ul><li> </li></ul>
  19. 19. Market Your Properties for Sale <ul><li> </li></ul><ul><li> </li></ul><ul><li>Mountain Xpress </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Ebay </li></ul><ul><li>Yahoo Groups </li></ul><ul><ul><li>CREIA </li></ul></ul><ul><ul><li>Upstate </li></ul></ul><ul><ul><li>Foothills </li></ul></ul>
  20. 20. Advanced Internet Marketing Runnin’ with the Big Dogs
  21. 21. Advanced Techniques <ul><li>Websites </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul><ul><li>Auto Responders </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>YouTube </li></ul><ul><li>Paypal </li></ul>
  22. 22. Websites – Just Like Real Estate <ul><li>Domain Name = Address </li></ul><ul><li>Hosting = Lot you build on </li></ul><ul><li>Monthly Hosting Fee = Rent </li></ul><ul><li>HTML, JavaScript, PHP = Building Materials </li></ul><ul><li>Website = home or business </li></ul>
  23. 23. Benefits of Having A Website <ul><li>Affordable </li></ul><ul><li>Always There </li></ul><ul><ul><li>24 Hours per Day </li></ul></ul><ul><ul><li>7 Days per Week </li></ul></ul><ul><ul><li>365 Days per Year </li></ul></ul><ul><li>Offers Whatever Info You Want </li></ul><ul><ul><li>Contact Info </li></ul></ul><ul><ul><li>Property Info </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Documents, </li></ul></ul>
  24. 24. Websites – How to Get One <ul><li>Free Options </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Yahoo Geocities </li></ul></ul><ul><li>Domain Name </li></ul><ul><li>Hosting Account </li></ul><ul><li>WYSIWYG Editors </li></ul><ul><ul><li>Kompozer </li></ul></ul><ul><li>Hire a Site Designer </li></ul>
  25. 25. Website Fact vs. Fiction <ul><li>I Don’t Need a Website </li></ul><ul><li>If I Build It, They Will Come </li></ul><ul><li>Lots of Photos Will Impress </li></ul><ul><li>I Need a Flashy Site or It’s Not a Good Site </li></ul><ul><li>The Site Must Say Everything about My Whole Business </li></ul><ul><li>I Can Do it Myself and Save Money </li></ul><ul><li>Majority of People Looking for Real Estate use the Internet as a Search Tool… </li></ul>
  26. 26. Remember: 84% Use Internet for Research – Will they find you? <ul><li>Data according to </li></ul>
  27. 27. Search Engine Optimization (SEO) <ul><li>Internet is Not Alphabetical - Based on Relevance to Search Terms </li></ul><ul><li>Tips for SEO </li></ul><ul><ul><li>Meta Tags </li></ul></ul><ul><ul><li>Keywords </li></ul></ul><ul><ul><li>Site Title </li></ul></ul><ul><ul><li>Site Description </li></ul></ul><ul><ul><li>First Paragraph Text </li></ul></ul><ul><ul><li>Pages match Keywords </li></ul></ul>
  28. 28. More Ways to Build Rankings <ul><li>Link Exchange </li></ul><ul><li>Write Articles </li></ul><ul><ul><li> </li></ul></ul><ul><li>Comment on Blogs </li></ul><ul><li>Comment on YouTube Videos </li></ul><ul><li>Forums, Chat Rooms </li></ul>
  29. 29. Submit to Search Engines <ul><li>Pay for Site Submission </li></ul><ul><li>Use Free Site Submission Sites </li></ul><ul><li>Do it Yourself </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>
  30. 30. Google Adwords <ul><li>Free to Open and Account </li></ul><ul><li>Deposit Money </li></ul><ul><li>Set Bid Amount </li></ul><ul><li>Set Daily Spending Limit </li></ul><ul><li>Ad Appears on Right Side of Search Screen </li></ul><ul><ul><li>Surfer clicks on your ad </li></ul></ul><ul><ul><li>Surfer is taken to your site </li></ul></ul>
  31. 31. Auto-Responders <ul><li>Build a List of Buyers </li></ul><ul><li>Blast Email to Your Buyers When New Listing </li></ul><ul><li>How To Get One </li></ul><ul><ul><li>iContact </li></ul></ul><ul><ul><li>Aweber </li></ul></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><li>Free Auto-Responders </li></ul><ul><ul><li>PHPList </li></ul></ul>
  32. 32. How to Build Your List <ul><li>Get an Auto-responder </li></ul><ul><li>Create a “Squeeze Page” </li></ul><ul><li>Give Away an Incentive Upon Sign Up </li></ul><ul><li>Opt-in or Double Opt-in </li></ul><ul><li>Auto-responder Shoots Back Freebie </li></ul><ul><li>Follow Up x 5 </li></ul>
  33. 33. Blogs <ul><li>Allows Anyone To Comment on Anything </li></ul><ul><ul><li>Readers can post replies </li></ul></ul><ul><ul><li>Readers can subscribe </li></ul></ul><ul><li>News Channels Refer to Blogs </li></ul><ul><li>Examples </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>WordPress </li></ul></ul><ul><ul><li> </li></ul></ul>
  34. 34. Social Networks <ul><li>21,000+ Companies are on Facebook </li></ul><ul><li>Examples </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Create Your Own </li></ul><ul><ul><li>Ning </li></ul></ul>
  35. 35. YouTube: Make Your Own Commercials <ul><li>Show Off Your Property </li></ul><ul><ul><li>30 Sec. to 5 Minutes </li></ul></ul><ul><ul><li>Give the Basics </li></ul></ul><ul><li>You Will Need </li></ul><ul><ul><li>Digital Camera </li></ul></ul><ul><ul><li>Windows Movie Maker </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><ul><li>Post Your Video </li></ul></ul></ul><ul><ul><ul><li>Link Back to Your Site </li></ul></ul></ul><ul><ul><ul><li>Embed Video on Your Site </li></ul></ul></ul>
  36. 36. Paypal <ul><li>Free to Join </li></ul><ul><li>Can link to Your Bank Account </li></ul><ul><li>Transfer $$$ Back and Forth </li></ul><ul><li>Send “Request Money” emails </li></ul><ul><li>Send Invoices </li></ul><ul><li>Customer/Renter Does Not Have to Belong to Paypal to Send Money </li></ul>
  37. 37. Free Stuff Online Why Pay When You Don’t Have To?
  38. 38. Save Thousands Setting Up Your Office <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Skype </li></ul><ul><li>Thunderbird </li></ul><ul><li>Mozilla Firefox </li></ul><ul><li>Google Applications </li></ul><ul><li>Ebay </li></ul>
  39. 39. Open Office vs Microsoft Office <ul><li>Writer </li></ul><ul><li>Calc </li></ul><ul><li>Impress </li></ul><ul><li>Base </li></ul><ul><li>Draw </li></ul><ul><li>Free </li></ul><ul><li>Word </li></ul><ul><li>Excel </li></ul><ul><li>PowerPoint </li></ul><ul><li>Access </li></ul><ul><li>Paint </li></ul><ul><li>$499.95 </li></ul>
  40. 40. Kompozer vs Adobe Dreamweaver <ul><li>Edit Visually </li></ul><ul><li>Edit Code </li></ul><ul><li>Easily Insert Images </li></ul><ul><li>Free </li></ul><ul><li>Edit Visually </li></ul><ul><li>Edit Code </li></ul><ul><li>Easily Insert Images </li></ul><ul><li>$399.00 </li></ul>
  41. 41. Gimp vs Adobe Photoshop <ul><li>Crop </li></ul><ul><li>Edit </li></ul><ul><li>Manipulate </li></ul><ul><li>Free </li></ul><ul><li>Crop </li></ul><ul><li>Edit </li></ul><ul><li>Manipulate </li></ul><ul><li>$699 </li></ul>
  42. 42. CamStudio vs Adobe Captivate <ul><li>Capture Screen Shots </li></ul><ul><li>Record Voice Over </li></ul><ul><li>Free </li></ul><ul><li>Capture Screen Shots </li></ul><ul><li>Record Voice Over </li></ul><ul><li>$799 </li></ul>
  43. 43. Coffee Cup <ul><li>FTP Software </li></ul><ul><li>Zip Software </li></ul><ul><li>HTML Editor </li></ul><ul><li>Image Viewer </li></ul>
  44. 44. Skype <ul><li>Free Calls (Skype to Skype) </li></ul><ul><li>Free Video Calls (Skype to Skype) </li></ul><ul><li>Instant Messaging (Skype to Skype) </li></ul><ul><li>Great Rates on: </li></ul><ul><ul><li>Local Calls </li></ul></ul><ul><ul><li>Long Distance Calls </li></ul></ul><ul><ul><li>International Calls </li></ul></ul>
  45. 45. Mozilla Thunderbird <ul><li>Consolidate Email Accounts into One Place </li></ul><ul><li>Send and Receive Using Any Account </li></ul><ul><li>Check Email From Anywhere </li></ul>
  46. 46. Mozilla Firefox <ul><li>Alternative to Internet Explorer </li></ul><ul><li>Additional Security Features </li></ul><ul><li>Personalize </li></ul><ul><li>Better Speed and Performance </li></ul>
  47. 47. Google Gadgets <ul><li>Calendar </li></ul><ul><li>Movie Times </li></ul><ul><li>Games </li></ul><ul><li>Stock Quotes </li></ul><ul><li>News </li></ul><ul><li>Horoscopes </li></ul>
  48. 48. Ebay <ul><li>Laptop Accessories </li></ul><ul><li>New Items </li></ul><ul><li>Used Items </li></ul>
  49. 49. For More Information <ul><li>John Noce </li></ul><ul><li>(828) 582-4373 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>