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7cs of communication

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7cs of communication

  1. 1. Seven C’s of Communication
  2. 2. Candid • The message communicated should be candid – Straightforward, frank. • To make communication effective, it is most imperative that the message should be frank and straightforward.
  3. 3. Clear • 1.After studying the market reports and other relevant data of different markets, we can infer that the share market is lucrative for investment. • 2.After studying the market, we recommend that investing in shares is profitable. • Imprecise vs Precise
  4. 4. • The message to be communicated whether oral or written should be clear. • Clarity of expression and thought are must.
  5. 5. Use simple and short words Pompous • Terminate • Fascination • Utilize • Procure • Deem • Interrogate Simple • End • Attraction • Use • Get • Think • Question
  6. 6. Complete • Completeness is necessary for effective communication. • Incomplete message breeds misunderstanding and misinterpretations. • Completeness contributes to the clarity of the message. • Helps in building goodwill.
  7. 7. Guidelines for Completeness • Provide all the necessary information. • Ask five W questions – Who, What, When, Where, Why • Answer all the possible questions that may arise in the readers mind. • Give extra information in the relevant context.
  8. 8. Concise • To retain the attention as well as to save the time of the reader, it is essential that the message should be concise. • It means conveying the message in fewest possible words without sacrificing its completeness and clarity.
  9. 9. Single word substitutes Long Phrases • At the present time • Due to the fact that • Despite the fact that • Will you kindly • Keeping in View Single Words • Now • Because • Although • Please • Considering
  10. 10. Concrete • The communicated statement should not be vague, rather should be concrete and specific. • Concrete expressions create specific visual images in the mind of the receiver which vague or generalized statements cannot.
  11. 11. • Example • The price of the washing machine is very high • The price of automatic washing machine is Rs. 23,000 • Use concrete facts instead of making generalized statements.
  12. 12. Correct • The message to be communicated should be correct in spelling, grammar, format, contents, etc. • Ensure that the facts and figures are accurate • Check whether the grammar, punctuation and spelling are proper or not.
  13. 13. Courteous • Courtesy in the message as well as manners, plays a dominating role in effective communication. • While communicating, it is necesasary that we should be considerate, compassionate and friendly.
  14. 14. • While communicating • Use polite and respectful tone. • Always ‘thank’ the other person for his/her generosity and favour. • Do not forget to use the word ‘please’ for requesting something.

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