Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

7cs of communication


Published on

Published in: Education, Technology
  • Be the first to comment

7cs of communication

  1. 1. Seven C’s of Communication
  2. 2. Candid • The message communicated should be candid – Straightforward, frank. • To make communication effective, it is most imperative that the message should be frank and straightforward.
  3. 3. Clear • 1.After studying the market reports and other relevant data of different markets, we can infer that the share market is lucrative for investment. • 2.After studying the market, we recommend that investing in shares is profitable. • Imprecise vs Precise
  4. 4. • The message to be communicated whether oral or written should be clear. • Clarity of expression and thought are must.
  5. 5. Use simple and short words Pompous • Terminate • Fascination • Utilize • Procure • Deem • Interrogate Simple • End • Attraction • Use • Get • Think • Question
  6. 6. Complete • Completeness is necessary for effective communication. • Incomplete message breeds misunderstanding and misinterpretations. • Completeness contributes to the clarity of the message. • Helps in building goodwill.
  7. 7. Guidelines for Completeness • Provide all the necessary information. • Ask five W questions – Who, What, When, Where, Why • Answer all the possible questions that may arise in the readers mind. • Give extra information in the relevant context.
  8. 8. Concise • To retain the attention as well as to save the time of the reader, it is essential that the message should be concise. • It means conveying the message in fewest possible words without sacrificing its completeness and clarity.
  9. 9. Single word substitutes Long Phrases • At the present time • Due to the fact that • Despite the fact that • Will you kindly • Keeping in View Single Words • Now • Because • Although • Please • Considering
  10. 10. Concrete • The communicated statement should not be vague, rather should be concrete and specific. • Concrete expressions create specific visual images in the mind of the receiver which vague or generalized statements cannot.
  11. 11. • Example • The price of the washing machine is very high • The price of automatic washing machine is Rs. 23,000 • Use concrete facts instead of making generalized statements.
  12. 12. Correct • The message to be communicated should be correct in spelling, grammar, format, contents, etc. • Ensure that the facts and figures are accurate • Check whether the grammar, punctuation and spelling are proper or not.
  13. 13. Courteous • Courtesy in the message as well as manners, plays a dominating role in effective communication. • While communicating, it is necesasary that we should be considerate, compassionate and friendly.
  14. 14. • While communicating • Use polite and respectful tone. • Always ‘thank’ the other person for his/her generosity and favour. • Do not forget to use the word ‘please’ for requesting something.