How is blogging changing? Taking a look at influencers, virtual reality, thought leaders, and live-streaming during my talk at Seminole Tech monthly meetup. For more visit professorjosh.com or follow me on Twitter @ProfessorJosh
Nearly all Creators continue to evangelize for brands beyond their paid projects: 85 percent say they are more likely to purchase from brands that sponsor them, 89 percent say they tell friends about brands that have sponsored them, and 83 percent share posts about their sponsors for free, outside of their contractual agreements.
Over two in five Content Creators spend zero to 39 hours per month producing content, as more are focused on short form “snack-able” media on platforms such as Twitter, Facebook and Instagram.
Sponsored Social is a source of income for nine out of 10 Creators, and say it accounts for 55 percent of their income.
Year-on-year, Sponsored Social continues to outpace Display Ads as an income source for Creator’s by a 2 to 1 margin.