This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters.
Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando.
Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.
My best friend Carlos tweets Bess (Central Florida Top 5) who gets me involved with blogging community & CFLBlogCon
Find a Person’s Preferred Communication Channel – Lesson: Go where they areSay Just Enough – Lesson: Less is moreDon’t Expect a Response – Lesson: Say what you need to and then let it goClarify Early – Lesson: Say it up frontWhat You Want is Not the Point – Lesson: No one knows what the future may hold, so make the moment count. Ensure the door stays open even if no one is walking through it right nowBe Open Without Needing – Lesson: Speak from openness rather than needGive Space – Lesson: Focus on thoughtful insight instead of continual contact
What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/Nonprofit Talk (#NPTalk) is the creation of Nicole Harrison (@SocialNichol) whose blog is SocialNicole. Nicole is a social media strategist and her Twitchat is weekly on Wednesdays from 3-4 pm ET. Nicole schedules social media topics ahead of time ranging from cloud computing to social media marketing and measurement. Nicole posts a transcript of each Twitchat afterwards.Small Nonprofit Chat (#smNPchat) is the brainchild ofPamela Grow (@PamelaGrow), a consultant to nonprofits in the areas of fundraising and grant writing. Pamela's twitchat is geared to the small nonprofit and one-person development/marketing departments. The chat is on the second and last Fridays of the month from 12-1 pm ET. The topics run the gamut from growing your email list to corporate sponsorships to fundraising tips.
#SocialGoodSharing a causeTagging Donors & LinkingConnectionsSharing ContentMaking Personal Connections
Facebook Pages vs. Groups”We don’t have to be friends to connect”Pages – act as a brand Groups – act as aperson#SocialGood
Facebook Groups”We don’t have to be friends to connect”Create a space to share,question, poll, chat,update a variety of peoplewith similar interest.Secret: Only members seethe group, whos in it, andwhat members post.Closed: Anyone can see thegroup and whos in it. Onlymembers see posts.Open (public): Anyone cansee the group, whos in it,and what members post.Groups for Schools:Requiresmail.valenciacollege.edu or#SocialGood
Twitter HashtagsThe # symbol, called ahashtag, is used to markkeywords or topics in aTweet. It was createdorganically by Twitterusers as a way tocategorize messages.Example:#socialgood#nptech#sm4sg#charitytuesday
You can access your bookmarkseverywhere you goYou can share your bookmarks with othersYou can organize by stacks and tagsYou can subscribe to favorite usersYou can search and explorehttp://www.delicious.com/professorjoshSocial Bookmarking#SocialGood
FREE Blog Host:Wordpress: http://wordpress.comBlogger: http://blogger.comWeebly: http://weebly.comLiveJournal: http://livejournal.comWhy Blog?• Show Knowledge of Subject• Become Content Expert• You Enjoy Blogging• Meet Fellow Bloggers• Internet Search Traffic#SocialGood
Facebook www.facebook.com• Mashable’s The Facebook Guide Bookhttp://mashable.com/guidebook/facebook/• Facebook Privacy: 10 Settings Every User Needs to Knowhttp://mashable.com/2011/02/07/facebook-privacy-guide/• How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73• Facebook Privacy Help Topic http://www.facebook.com/help/privacy• Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs-group/• Professor Josh http://facebook.com/professorjoshTwitter www.twitter.com• Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/• What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/• How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/• 30 Useful Nonprofit Hashtags and Twitter Chatshttp://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit-hashtags-twitter-chats-too/• Professor Josh http://twitter.com/professorjosh
Delicious www.delicious.com• Delicious Help http://www.delicious.com/help• 7 Things You Should Know About Social Bookmarkinghttp://net.educause.edu/ir/library/pdf/ELI7001.pdf• Social Bookmarking in Plain English http://www.commoncraft.com/video/social-bookmarking• Professor Josh http://delicious.com/professorjoshBlogs www.wordpress.com• Wordpress.com Support http://en.support.wordpress.com/• 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons-you-should-blog-and-not-just-tweet/• Professor Josh http://professorjosh.comVarious Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts)• Google+: https://plus.google.com/ (Latest Social Networking via Google)• YouTube: http://www.youtube.com/ (who doesn’t know about this?)• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)• Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn)• The Shy Connector: http://bit.ly/shyconnector