This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters.
Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando.
Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.
6. 1. Find a Person’s Preferred
Communication Channel
2. Say Just Enough
3. Don’t Expect a Response
4. Clarify Early
5. What You Want is Not the
Point
6. Be Open Without Needing
7. Give Space
#SocialGood
7. “Social Media provides the
opportunity to connect
yourself to content and
people in an amazing way”
– Josh Murdock
#SocialGood
11. Facebook Pages vs. Groups
”We don’t have to be friends to connect”
Pages – act as a brand Groups – act as a
person
#SocialGood
12. Facebook Groups
”We don’t have to be friends to connect”
Create a space to share,
question, poll, chat,
update a variety of people
with similar interest.
Secret: Only members see
the group, who's in it, and
what members post.
Closed: Anyone can see the
group and who's in it. Only
members see posts.
Open (public): Anyone can
see the group, who's in it,
and what members post.
Groups for Schools:
Requires
mail.valenciacollege.edu or#SocialGood
14. “The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
#SocialGood
15. 5 Reasons to Use Twitter
1. Personal Connections
2. Keeping up with the
News
3. Networking
4. Advice
5. Marketing
#SocialGood
18. Twitter Hashtags
The # symbol, called a
hashtag, is used to mark
keywords or topics in a
Tweet. It was created
organically by Twitter
users as a way to
categorize messages.
Example:
#socialgood
#nptech
#sm4sg
#charitytuesday
25. You can access your bookmarks
everywhere you go
You can share your bookmarks with others
You can organize by stacks and tags
You can subscribe to favorite users
You can search and explore
http://www.delicious.com/professorjosh
Social Bookmarking
#SocialGood
34. Top 10 QR Code Generators:
http://freenuts.com/top-10-free-online-qr-code-generators/
Types of Codes:
URL (web links)
Email
Phone Number
Text
Contact Info
Google Maps
App Store
#SocialGood
37. Facebook www.facebook.com
• Mashable’s The Facebook Guide Book
http://mashable.com/guidebook/facebook/
• Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/
• How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73
• Facebook Privacy Help Topic http://www.facebook.com/help/privacy
• Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-
page-vs-group/
• Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com
• Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/
• What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-
twitter-chat/
• How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-
chat/
• 30 Useful Nonprofit Hashtags and Twitter Chats
http://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit-
hashtags-twitter-chats-too/
• Professor Josh http://twitter.com/professorjosh
38. Delicious www.delicious.com
• Delicious Help http://www.delicious.com/help
• 7 Things You Should Know About Social Bookmarking
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
• Social Bookmarking in Plain English http://www.commoncraft.com/video/social-
bookmarking
• Professor Josh http://delicious.com/professorjosh
Blogs www.wordpress.com
• Wordpress.com Support http://en.support.wordpress.com/
• 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons-
you-should-blog-and-not-just-tweet/
• Professor Josh http://professorjosh.com
Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• YouTube: http://www.youtube.com/ (who doesn’t know about this?)
• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)
• Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn)
• The Shy Connector: http://bit.ly/shyconnector
Editor's Notes
My best friend Carlos tweets Bess (Central Florida Top 5) who gets me involved with blogging community & CFLBlogCon
Find a Person’s Preferred Communication Channel – Lesson: Go where they areSay Just Enough – Lesson: Less is moreDon’t Expect a Response – Lesson: Say what you need to and then let it goClarify Early – Lesson: Say it up frontWhat You Want is Not the Point – Lesson: No one knows what the future may hold, so make the moment count. Ensure the door stays open even if no one is walking through it right nowBe Open Without Needing – Lesson: Speak from openness rather than needGive Space – Lesson: Focus on thoughtful insight instead of continual contact
What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/Nonprofit Talk (#NPTalk) is the creation of Nicole Harrison (@SocialNichol) whose blog is SocialNicole. Nicole is a social media strategist and her Twitchat is weekly on Wednesdays from 3-4 pm ET. Nicole schedules social media topics ahead of time ranging from cloud computing to social media marketing and measurement. Nicole posts a transcript of each Twitchat afterwards.Small Nonprofit Chat (#smNPchat) is the brainchild ofPamela Grow (@PamelaGrow), a consultant to nonprofits in the areas of fundraising and grant writing. Pamela's twitchat is geared to the small nonprofit and one-person development/marketing departments. The chat is on the second and last Fridays of the month from 12-1 pm ET. The topics run the gamut from growing your email list to corporate sponsorships to fundraising tips.
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