1.
WHAT IS THIS PRESENTATION
ALL ABOUT?
2
The Generations:
Who are they?
What are they like?
What are they doing?
How do we engage
them?

2.
3

3.
4
Born: 1922–1945 (About 6% of the Workforce)
Work, Ethics, and Values:
• Hard work
• Respect Values
• Sacrifice
• Duty before fun
• Adhere to rules
Interactive Style: Individual
Communications: Formal memo
Messages that motivate: Your experience is respected

4.
5
Let them know that you value their
experience and loyalty to the organization,
spend adequate time in orientation and
training activities (including the use of
technology), and respect common norms
of courteous behavior.

5.
6
Born: 1946–1964 (About 41% of the Workforce)
Work, Ethics, and Values:
• Workaholics
• Work efficiently
• Crusading causes
• Personal fulfillment
• Question Authority
Interactive Style: Team player, loves to have meetings
Communications: In person
Messages that motivate: Your are needed or valued

6.
7
Millennials in the Workplace:
A Helpful Guide
(yes, this is a parody)
http://youtu.be/Sz0o9clVQu8

7.
8
Show them how they can be an
organizational star, provide them with
training and developmental opportunities,
and involve them in operational matters.

8.
9
Born: 1965–1980 (About 29% of the Workforce)
Work, Ethics, and Values:
• Eliminate the task
• Self-reliance
• Want structure and direction
• Skeptical
Interactive Style: Entrepreneur
Communications: Direct and Immediate
Messages that motivate: Do it your way and Forget the rules

9.
10
Partner them with mentors (ideally Boomers)
whom they can respect, do not expect them
to give up their life for the job, promote
work/life balance, and refrain from giving
them too much extended hands-on
supervision.

10.
11
Born: 1981–2000 (About 24% of the Workforce)
Work, Ethics, and Values:
• What’s next
• Multitasking
• Tenacity
• Entrepreneurial
• Tolerant
• Goal oriented
Interactive Style: Participative
Communications: Email, Voicemail
Messages that motivate: You will work with other bright, creative people

11.
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Millennials Guide to
Baby Boomers
(yes, this is a parody)
http://youtu.be/C1a6M3dBNwc

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Capitalize on their technological skills, provide
them with structure, allow them to work in a
collaborative manner, be generous with training
and orientation activities, and involve them in
reverse mentoring programs with Boomers and
Gen Xers.

13.
http://www.youtube.com/watch?v=2_CgM2btWz
M
15

14.
The Millennial Generation
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The Millennial
Generation has emerged
as a force that will shape
the social and economic
dynamics of the next
decade
(Howe & Strauss, 2000).
Researchers agree that
the uniqueness of
millennials results
from technological
forces that have
affected this
generation.

15.
Millennial Students Characteristics
17
What do you believe are the characteristics of a millennial?

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“Individuals raised with
computers deal with information
differently compared to previous
cohorts: They develop hypertext
minds, they leap around.”
- Marc Prensky

17.
Characteristics of the Millennials
O Students of the Millennial
Generation are accustomed
O Learn better through discovery and
experientiallearning rather than by being
told
O Have the ability to shift their attention rapidly from one
task to another and may choose not to pay attention to
things that don’t interest them — attention
deployment
O Believe multitasking is a way of life and
are comfortable when engaged in multiple
activities simultaneously
19

18.
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Their learning styles originated
with millennials growing up with
technology
 millennials were born
around the time the PC
was introduced
 20% of the students
began using computers
between the ages of 5
and 8
 and almost all
millennials were using
computers by the time
they were 16 to 18 years
of age (Jones, 2002).

19.
MILLENIALS TECHNOLOGY
21
0% 20% 40% 60% 80% 100%
No landline (cell phone…
Texted while driving
Texted in the past 24 hours
Use a cell phone to text
Use twitter
Posted video of…
Used wireless internet…
Created social networking…
41%
64%
80%
88%
14%
20%
62%
75%
AN
D
http://bit.ly/aUJvzp

20.
MILLENIALS Technology
22
AN
D
7%
51%
71% 75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Feb-05
Aug-06
Nov-08
Jan-10
Social networking sites: how use has
changed
http://bit.ly/aUJvzp

21.
MILLENIALS NEWS
23
AN
D
http://bit.ly/aUJvzp
50% of Americans said they got some news from a Mobile Device

22.
Educational Issues
O Diversity of needs, backgrounds, and
experiences
O High Drop-out and failure rates
(average 3 out of 10)
O Poor class participation
O Typically under prepared
O Difficulties relating to authority figures
using traditional communication
techniques 24

23.
They are worth the trouble
O Violent Crime is down 60-70%
O Teen pregnancy is down
O Engaged in community service
O Welcomes everyone as part of
the community - Tolerant
25

24.
How they “ Tick ”
O Exposed to vast amounts of
information at a very young age
O Different patterns of
communications and social
intimacy
O Ambitious, but with unrealistic
expectations
O Well aware of rules, but enjoy the
challenge of circumventing the rules
26

25.
ENGAGING THE MILLENNIALS
O Learn at a fast pace that does not
involve a “telling style”/ “text-
oriented” style of teaching
O Like visual examples, less
text, and less telling
O Want interactivity
27

26.
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“Your goal should not be to discard
social media, but to figure out how
to make it a powerful tool, rather
than a useless distraction.”
-Ben Parr

27.
A Vision of K-12 Students
Today
29
Social Media Revolution

28.
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“The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert

29.
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Glossary of Twitter Terms
Tweet. A message sent via Twitter (140
Charters).
Hashtag. Hashtags allow the community to
easily stream a particular subject by using a
hash in front of the tag. Example: Putting
#iPhone in a tweet about the iPhone.
DM. A Direct Message sent via Twitter only the
recipient can see.
Twittastic. The Twitter version of fantastic.
Dweet. A tweet sent while drunk.
http://webtrends.about.com/od/twitter/a/twitter_glossary.htm

30.
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“Why do I want to write only
140 characters at a time?”
-Josh Murdock
Variety of Content – News Source – Information
– Promotional Tool – Networking - PLN
https://twitter.com/professorjosh
#EdTech #Elearning
#HigherEd #EdChat

31.
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“It use to be, you had to be
famous to let everyone know
what was on your mind. Not
any more!” -Lisa Macon
https://twitter.com/lisamacon

32.
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“Academic Excellence in
140 Characters.” Rey Junco
Study showed the
positive effect of
Twitter on college
student engagement
and grades.
https://twitter.com/reyjunco
http://youtu.be/SVOY2x81_bg

33.
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“Before long you begin to
realize how much Twitter
helps you inspire others.”
- A m a n d a K e r n
https://twitter.com/amandakern

34.
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“ The principle goal of education
is to create men and women who
are capable of doing new
things, not simply repeating
what other generations have
done.”
- Jean Piaget

35.
38
Facebook Stats - www.facebook.com
More than 500 million active users
50% of our active users log on daily
Average 130 friends
People spend over 700 billion minutes per month
on Facebook
Average user is connected to 80 community
pages, groups, and events
Average user creates 90 pieces of content each
month

36.
3939
“FACEBOOK IS MY SOCIAL
AND WORK NETWORK.”
– Josh Murdock
Connect – Collaborate – Share – Network
http://www.facebook.com/professorjosh
My “Like” Pages

37.
4040
“Not being on Facebook is like
not having a TV or not owning a
cell phone. You can avoid it, but
you’ll really miss out. ” – Lisa Macon
http://www.facebook.com/lisamacon

38.
4141
Facebook Groups in Education
The Advantage of Facebook Group in Education by Nate Green

39.
4242
“Instead of asking students to
stop using it, embrace
Facebook as a learning &
communication tool.” – A m a n d a K e r n
http://www.facebook.com/amandakern

40.
4343
“It’s not just about
recipes, fashion, and DIY ideas. You
can bookmark and share ideas
visually across educational
networks ” – Josh Murdock
http://www.pinterest.com/professorjosh

41.
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42.
Twitter: @professorjosh
Facebook: facebook.com/professorjosh
Blog: http://professorjosh.com
Email: jmurdock3@valenciacollege.edu