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  • Jonc21 Listingpresentation

    1. 1. Century 21 Hansen Realty, Inc. Jon C. Mumford REALTOR ASSOCIATE CRS, GRI, SRES, RECS, EPRO 954 562 4991
    2. 2. Seller Listing Presentation <ul><li>Table of Contents </li></ul><ul><li>My professional services, experience and background </li></ul><ul><li>My office, Century 21 Hansen Realty, Inc. </li></ul><ul><li>My marketing plan </li></ul><ul><li>The value behind the name “Century 21” </li></ul>
    3. 3. Services, Experience and Background
    4. 4. <ul><li>85% of sellers used a broker or agent to sell their home </li></ul><ul><li>71% of sellers placed their home on the Internet with the assistance of a real estate agent </li></ul><ul><li>With a full-service REALTOR on average you can expect your home to sell 13% higher than those of a Limited Service, Discount Brokers and even the FSBO seller. </li></ul>The value and importance of real estate professionals has not changed! 2005 NAR Profile of Home Buyers and Sellers
    5. 5. My Professional Services and Experience <ul><li>I offer you representation as a licensed real estate sales associate, who is a member of The Realtor Association of Greater Fort Lauderdale, the National Association of Realtors and is required to abide by its strict Code of Ethics </li></ul><ul><li>Real estate is my career, my only career and I’m dedicated to making your home purchase or sale a worry-free experience </li></ul><ul><li>I have over 20 years of customer service and business experience </li></ul><ul><li>In addition to my Bachelor of Science Degree in Business Management, I hold 5 REALTOR designations </li></ul><ul><ul><li>CRS-Certified Residential Specialist </li></ul></ul><ul><ul><ul><li>I’m one of only 4% of REALTORS in the U.S. that can call themselves Certified Residential Specialists. I have the dedication to my career that only one in 25 REALTORS has: the experience, the commitment and hours of advanced training necessary to hold this prestigious designation. </li></ul></ul></ul><ul><ul><li>ePRO-Technological Designation </li></ul></ul><ul><ul><li>GRI-Graduate Realtor Institute </li></ul></ul><ul><ul><li>RECS-Real Estate Cyber Space Society </li></ul></ul><ul><ul><li>SRES-Seniors Real Estate Specialist </li></ul></ul>
    6. 6. <ul><li>Use my knowledge of technology to make your home purchase or sale a worry-free experience </li></ul><ul><li>Respect you, your needs and be honest and forthright </li></ul><ul><li>Hold your best interests in the highest regard throughout the process </li></ul><ul><li>Value and respect your time, being as efficient and effective as possible </li></ul><ul><li>Understand your needs and respond quickly </li></ul><ul><li>Explain each step and act as a guide to help you make the most informed decisions </li></ul><ul><li>Make recommendations to enhance the marketability of your property </li></ul><ul><li>Explain local real estate procedures and regulations </li></ul><ul><li>Utilize the vast and powerful resources of the Century 21 System to get you the results and exposure you deserve, including leveraging a network of 7,800 offices in 42 countries with over 143,000 agents worldwide </li></ul><ul><li>Negotiate the contract on your behalf and take you from contract to closing. Including all the details of inspections, appraisals, and title work. And most importantly, a successful closing with no surprises </li></ul><ul><li>And finally assist you in finding your next home locally or if out-of-state, refer you to another office in another location </li></ul>As a professional full-service agent you can expect me to
    7. 7. My office, Century 21 Hansen Realty, Inc.
    8. 8. CENTURY 21® HANSEN REALTY <ul><li>Locally owned office under original ownership since 1977 </li></ul><ul><li>3 fully staffed offices open 7 days a week </li></ul><ul><li>State of the art technology along with friendly, knowledgeable and professional staff </li></ul><ul><li>Awarding winning offices in quality service and sales volume </li></ul><ul><li>In-house advertising department </li></ul><ul><li>Consistently ranked in the top 12 Century 21 offices in our region </li></ul><ul><li>Broker/Owner who is active member of the Realtor Association of Greater Fort Lauderdale </li></ul><ul><li>One stop mortgage and title services </li></ul><ul><li>No conditional withdrawal fee </li></ul>
    9. 9. Marketing Plan
    10. 10. The Multiple Listing Service <ul><li>Exposes your property to over 14,000 REALTORS in Broward, Dade & Palm Beach </li></ul><ul><li>Up to 16 color photos, 78% of consumers will keep looking until they come to online listings with photos. Images are a powerful way to attract attention to your property </li></ul><ul><li>Complete properly written internet and MLS remarks highlighting your property </li></ul>
    11. 11. <ul><li>Nearly 3 out of 4 home buyers use the Internet when searching for a home* </li></ul><ul><li>78% of buyers found photos “very useful”* </li></ul><ul><li>46 % said the same about virtual tours* </li></ul><ul><li>NAR Study Results </li></ul>Online Marketing
    12. 12. Online Marketing & Web Presence <ul><li>I will provide worldwide exposure for your property utilizing over 25 different websites </li></ul><ul><li>According to NAR’s 2006 profile of buyers and sellers, you are 500% more likely to sell your home through the internet than a newspaper </li></ul><ul><li>Nearly 3 out 4 home buyers use the Internet when searching for a home </li></ul><ul><li>78% of buyers found photos “very useful” </li></ul><ul><li>Buyers spend an average of 55 hours looking at real estate online </li></ul><ul><ul><li>LEAD ROUTER-offered exclusively through Century 21 this program provides potential buyers viewing your listing online with an immediate response via email or telephone </li></ul></ul><ul><ul><li>( the average response time from an online inquiry is 54 hours!) </li></ul></ul><ul><ul><li>The minute the consumers clicks send to inquire on your property, the information is instantly turned into a phone call to the listing agent with the prospects information, then followed up with an email containing all of the contact information. If the listing agent is not available it is offered in que to the next agent on the list in my office-this provides an astonishing response time </li></ul></ul>
    13. 13. Online Marketing & Web Presence <ul><li>REALTOR.COM , the most trafficked real estate site (which powers MSN House and Home, AOL Real Estate, the Wall Street Journal, the Real Estate Journal and many more) My listings are enhanced which mean multiple pictures, banners and all the things that attract more attention to your property than just a regular listing on 84% of all consumers who go online to search for properties want multiple photos. Only agents with enhanced listings can show multiple photos, be called and emailed directly, and are found in the “Find a REALTOR” directory. ( only a small percentage of REALTORS across the United States offer this for their clients) </li></ul>
    14. 14. Online Marketing & Web Presence <ul><li>2. CENTURY21.COM, the most visited real estate brand website on the Internet. 2.4 millions users per month viewing over 278,000 property listings and generating over 25,000 leads per month. </li></ul><ul><li>Listings on are enhanced and have all the most important features consumers find very useful </li></ul><ul><li>Up to 20 color photos </li></ul><ul><li>Detailed property descriptions in English and Spanish </li></ul><ul><li>Floor Plans </li></ul><ul><li>Slide Show of property </li></ul><ul><li>Virtual Tours </li></ul><ul><li>Interactive Maps </li></ul><ul><li>Neighborhood and Community Information </li></ul><ul><li>Real Estate Agent Contact </li></ul>
    15. 15. Property Photos Online Value of Web Site Features 2005 NAR Profile of Home Buyers and Sellers 14% 9% 8% 6% 1% 1% Not Useful 22% 35% 29% Real Estate Agent Contact 13% 43% 36% Neighborhood and Community Information 11% 36% 44% Interactive Maps 10% 26% 59% Virtual Tours 1% 15% 83% Detailed Property Information 1% 14% 84% Photos Did Not Use Somewhat Useful Very Useful
    16. 16. Enhanced Listing Tool <ul><li>Up to 20 listing Photos </li></ul><ul><li>Detailed property descriptions (English and Spanish) </li></ul><ul><li>Floor Plans </li></ul><ul><li>Slide Show </li></ul><ul><li>Virtual Tours </li></ul>
    17. 17. Property Slide Show <ul><li>This is what consumers see on </li></ul>
    18. 18. Popular areas on <ul><li>Search for Properties </li></ul><ul><ul><li>Assist buyers </li></ul></ul><ul><li>International </li></ul><ul><ul><li>Search for an international office </li></ul></ul><ul><li>Sell a Property </li></ul><ul><ul><li>Assist sellers </li></ul></ul><ul><li>View Mortgage Rates (financing) </li></ul><ul><ul><li>Mortgage calculator </li></ul></ul><ul><ul><li>Financing information </li></ul></ul><ul><li>Find an Office or an Agent </li></ul><ul><ul><li>Search for an office or agent in a desired area </li></ul></ul>
    19. 19. Online Marketing & Web Presence <ul><li>3. GOOGLE.COM (through a partnership with Realogy, Century 21’s parent company) More than 58% of all internet searches on “ Real Estate ” and related terms are conducted on Google and it’s search partner sites, while over 375 million unique global users conduct searches on each month. </li></ul><ul><li>TRULIA.COM- one of the fastest growing sites in the real estate category. This site refers over two million buyer visits to external listing sites each month and 70% of it’s users indicated they were looking for buy a home within the next 12 month. </li></ul>
    20. 20. Online Marketing & Web Presence <ul><li>Other websites include </li></ul><ul><li> </li></ul><ul><li>Zillow .com </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> 15 million unique visitors) who in partnership with, feeds your property into </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Yahoo Classifieds </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Bellsouth </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>House </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>And all CBS websites throughout the United States </li></ul></ul>
    21. 21. Print Advertising <ul><li>We continue to have a presense here, even though you are 500% more likely to sell your home through the internet than a newspaper </li></ul><ul><li>-2006 NAR buyer and seller profile </li></ul><ul><li>The Sun Sentinel Homespot, every Sunday </li></ul><ul><li>The Real Estate Book ( with a distribution in excess of 20 million each month) </li></ul><ul><li>The Digest of Homes </li></ul><ul><li>Distinctive Homes </li></ul><ul><li>Dupont Registry of Fine Homes </li></ul><ul><li>Camp Rehoboth </li></ul><ul><li>OUT Professionals </li></ul><ul><li> </li></ul><ul><li>Certified Residential Specialist Directory, in print and online </li></ul>
    22. 22. Home warranty and Document Preservation <ul><li>Through a partnership with Century 21 and American Home Shield, you have the opportunity to purchase a home warranty. ( homes with home warranties sell 15% faster, sell for a price 2.2% higher and are 29% more likely to sell) You can choose coverage for yourself during the listing period in addition to the buyers coverage for one year. </li></ul><ul><li>The $225.00 Data Management and Storage charged to our sellers at closing is for digitally storing your entire file online and providing you access years after closing. This is done in a facility with the ultimate in security, 3 sources of power, plus a back-up generator, waterless fire suppression system and a manned 24/7 watchdog system to detect any possible system interruptions, no need to worry about locating a document after you’ve closed and moved. </li></ul>
    23. 23. And finally , FOLLOW-UP <ul><li>The #1 complaint sellers have about their listing agent is lack of communication throughout the selling process </li></ul><ul><li>You will receive weekly updates from me including traffic to your listing, showings, a complete list of where your property is being marketed as well as activity in your market. </li></ul><ul><li>You will also be given a username and password to access your own private webpage where you can see this information 27/7 at your convenience. </li></ul>
    24. 24. The value behind the name “Century 21”
    25. 25. The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned CENTURY 21! <ul><li>“ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned regardless of order) </li></ul>The value of the Century 21 Brand
    26. 26. First in Consumers’ Minds <ul><li>“ Please tell me which real estate agencies you have ever seen or heard of?” (Results based on brands mentioned first by consumers.) </li></ul>The CENTURY 21 brand is the real estate organization consumers think of FIRST!
    27. 27. CENTURY 21 Internet Marketing Tools <ul><li> </li></ul><ul><ul><li>More visitors than any other residential real estate brand </li></ul></ul><ul><li>Property Search Gold </li></ul><ul><ul><li>Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria </li></ul></ul><ul><ul><li>Arial views allow users to explore the property yard, street and neighborhood </li></ul></ul><ul><li>Virtual Tours </li></ul><ul><ul><li>Visually highlight the best features of your home </li></ul></ul><ul><li>Neighborhood Profiles </li></ul><ul><ul><li>Important information about this and other neighborhoods </li></ul></ul><ul><li>Email Communication </li></ul><ul><ul><li>Maintaining contact with you at all times </li></ul></ul>CENTURY 21 Customized Services Ordinary Services
    28. 28. Worldwide Referral Services <ul><li>World’s largest referral network (based on the number of offices worldwide) brings you: </li></ul><ul><ul><li>More buyer opportunities - with over 7,800 offices and 143,000 sales associates worldwide </li></ul></ul><ul><ul><li>More buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads </li></ul></ul>
    29. 29. Canada 358 USA 4,199 Central America 36 Caribbean 12 Mexico 119 South America 53 France 762 United Kingdom 21 Iberia 83 Israel 12 Mid East 6 Turkey 64 Benelux 92 China 491 Korea 52 Japan 583 Philippines 5 Asia Pacific 3142 Australia 250 New Zealand 60 The Only True International Brand !! Spain 23 Portugal 15
    30. 30. Seller Service Pledge <ul><li>21 points of differentiation </li></ul><ul><ul><li>Commitment to service </li></ul></ul>
    31. 31. Selling Your Home… The CENTURY 21 ® System averages a home bought or sold every minute of every day Is there any reason we can’t sell yours?
    32. 32. Thank you! Jon C. Mumford REALTOR ASSOCIATE CRS, GRI, SRES, RECS, EPRO CENTURY 21 Hansen Realty, Inc.