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Busting a Presentation Myth

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Takes a popular presentation myth and shows that it doesn't apply to most presentations.

Published in: Business, Education
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  • I guess I won't be using that stat ever again! Thanks, very helpful.
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  • I agree that pertinence is far more important. How you say it (which includes picking your visual contents thoughtfully) has an impact... if people can feel the connection. Non-verbal aspects helps, or hinders, but if people are interested and connected, then non-verbal is a small percentage of what matters.
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Busting a Presentation Myth

  1. 1. Bustinga presentation myth Jeanne Trojan @jmtcz
  2. 2. The myth says that in a presentation…
  3. 3. body language accounts for 55%
  4. 4. voice accounts for 38%
  5. 5. the words you useaccount for only 7%
  6. 6. In other words…
  7. 7. 93% of the effectiveness of your presentationdepends on HOW you say it!
  8. 8. REALLY?!
  9. 9. The author of this study was talking about…
  10. 10. …communication that isone-to-one and concerns emotions*‘This Communication Model was meant to apply only to face-to-face, one-to-one communications,containing an emotional or attitudinal element’. Albert Mehrabian, author of study
  11. 11. How many presentationsdo you give one-to-one?
  12. 12. How many businesspresentations are about emotions?
  13. 13. You can give a presentationwith beautiful body language and a strong voice, but…
  14. 14. … if WHAT you say isn’t important to your audience…
  15. 15. …they won’t listen to you!
  16. 16. Forget this myth
  17. 17. Content matters!
  18. 18. Find out more: @jmtcz www.jmtcz.cz

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