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Reducing Response Burden


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Brief deck describing approaches and constraints for reducing response burden.

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Reducing Response Burden

  1. 1. Fred Oswald<br />Rice University – Department of Psychology<br />Jeff Stanton<br />Syracuse University – School of Information Studies<br />Kauffman Roundtable on Establishment Surveys<br />August 9, 2011<br />Reducing Response Burden<br />
  2. 2. Reducing Response Burden<br />Goals<br />Reduce time of administration and associated costs<br />Increase response rates, compliance, fewer missing data, <br />Decrease survey fatigue and increase willingness to re-engage over time<br />Effects<br />Increase information yield per unit of response time/effort<br />Balance multiple stakeholder survey goals based on “lean” and less reliable information sources<br />
  3. 3. Approaches and Constraints <br />Goal: No practical loss in reliability or validity at the desired aggregate level (unit, sub-unit/cluster)<br />Approaches<br />Reduce instructions/explanatory material<br />Reduce item redundancy<br />Distribute subsets of items strategically across units, using available data or imputation to complete analyses <br />Automate field completion with NLP and scrapers<br />Constraints<br />Each approach has intrinsic weaknesses<br />Stakeholders wedded to particular items<br />Longitudinal comparability limits changes<br />
  4. 4. Research on Response Burden<br />Example: How to determine efficient item assignments to sub-samples, given available item information, precision goals, and stakeholder concerns?<br />Given different approaches (e.g., multiple imputation) what is the maximum reduction in item content before loss of precision becomes intolerable?<br />How redundant are components of a profile (so certain items ‘drive’ a profile)?<br />What are stakeholder reactions to various imputation/analysis strategies?<br />Our Expertise<br />Methods generalists who examine technology and statistical tools to inform practical goals of survey development and test characteristics<br />Statistical tools: Item response theory, multi-level and cross-classified models, meta-analysis, machine learning<br />Technology tools: Web-based surveys, data scrapers, alternative data collection methods<br />
  5. 5. Selected Papers<br />Non-response issues<br />Converse, P. D., Wolfe, E. W., Huang, X., & Oswald, F. L. (2008). Response rates for mixed-mode surveys using mail and email/web. American Journal of Evaluation, 29, 99-107.<br />Rogelberg, S. G, & Stanton, J. M. (2007). Understanding and dealing with organizational survey nonresponse. Organizational Research Methods, 10, 195-209.<br />Wolfe, E. W., Converse, P. D., & Oswald, F. L. (2008). Item-level non-response rates in an attitudinal survey of teachers delivered via mail and web. Journal of Computer-Mediated Communication, 14, 35-66.<br />Shortening measures<br />Donnellan, M. B., Oswald, F. L., Baird, B. M., & Lucas, R. E. (2006). The Mini-IPIP scales: Tiny-yet-effective measures of the Big Five factors of personality. Psychological Assessment, 18, 192-203. <br />Russell, S.R., Spitzmüller, C., Lin, L.F., Stanton, J.M., Smith, P.C., & Ironson, G. H. (2004). Shorter can also be better: The abridged Job in General Measure. Educational and Psychological Measurement, 64 (5), 878-893.<br />Stanton, J. M., Sinar, E. F., Balzer, W. K., & Smith, P. C. (2002). Issues and strategies for reducing the length of self-report scales. Personnel Psychology, 55 (1), 167-193.<br />Stanton, J. M. (2000). Empirical distributions of correlations as a tool for scale reduction. Behavior Research Methods, Instruments, and Computers, 32, 403-406.<br />Technology issues<br />Rogelberg, S. G., Church, A. H., Waclawski, J., & Stanton, J. M. (2002). Organizational Survey Research: Overview, the Internet/intranet and present practices of concern. In S. G. Rogelberg (Ed.), Handbook of Research Methods in Industrial and Organizational Psychology. Oxford: Blackwell.<br />Stanton, J. M., & Rogelberg, S. G. (2001). Using Internet/Intranet Web Pages to Collect Organizational Research Data. Organizational Research Methods, 4, 199-216.<br />Stanton, J. M. (1998). An empirical assessment of data collection using the Internet. Personnel Psychology, 51, 709-725.<br />Parallel forms (item banking, test security)<br />Oswald, F. L., Friede, A. J., Schmitt, N., Kim, B. K., & Ramsay, L. J. (2005). Extending a practical method for developing alternate test forms using independent sets of items. Organizational Research Methods, 8, 149-164. <br />