Problem
After I got married I started going every week
to grocery stores & noticed opportunities to
improve the in-store shopping ...
Stores customers
cannot find over 15%
of the items that they
want to buy inside
grocery stores*

* University of Pennsylva...
1

out of

3

Store customers prefer to
use their smartphone
rather than asking a store
employee for information
(Google)
91%

Of people between the ages of 18-34 want to use their
smartphones to find products inside grocery stores. (Food
Marke...
Our Solution
A mobile app that helps you
find the location of products
inside stores and organizes
your shopping list by aisle.
You can...
How Kuona
Works
Choose a Store nearby or
search for a product across
all stores
For example, Beer is located
in Aisle 2 at Safeway Menlo
Park (El Camino Real)
You can also
look for an item
in our indoor
maps. For
example Coors
Beer
With Kuona you can also get
the price of each item inside
the store
You can create shopping lists
and add specific items e.g.
Coors Beers Can 30 12-fl oz
or general, for instance: Beer
Lists can also be built by
copying and pasting a
shopping list from your
notes app or the internet.
For instance a Tiramis...
Hit on the Locate
items botton and get
your shopping list
organised by aisle
20% off Corona Beer Bottles
20% off Corona Beer Bottles
24-12 Flo Oz
24-12 Flo Oz

With Kuona you can get
relevant deals i...
Benefits of using Kuona for CPG Brands

• Ultra targeted marketing based on

users product preferences, location
and profi...
Market
+150k people go grocery shopping
every day in the SF Bay area
+25 million in the whole US
Indoor Marketing
Market

USA

$2 Bn USD
Mexico
$50
MUSD
~2.5k grocery stores

~37k grocery stores
Business Model
Sourcing of Product
info, location, picture,
price

Value for users of
the Kuona app

Value for Brands

Rev...
Mobile In-store marketing is very well paid for
internet standards: +$500/CPM

80x
0.25x

Traditional
In-store
marketing
The Team

Agustín Magaña

Chema Sanromán

Computer Science - Tec de MTY

MBA at INSEAD (France)

3 years as Software Engin...
Retail Chains in our app
Monterrey
Mexico

San Francisco
Bay Area
US
Chema Sanroman
Contact: jsanroman@kuona.co
Kuona deck Oct 2013
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Kuona deck Oct 2013

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Kuona is a mobile app the helps you find products inside retail stores, organize your shopping lists by aisles and get the deals you want.

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Kuona deck Oct 2013

  1. 1. Problem
  2. 2. After I got married I started going every week to grocery stores & noticed opportunities to improve the in-store shopping experience
  3. 3. Stores customers cannot find over 15% of the items that they want to buy inside grocery stores* * University of Pennsylvania = $140 bn/year USD Lost sales in the US
  4. 4. 1 out of 3 Store customers prefer to use their smartphone rather than asking a store employee for information (Google)
  5. 5. 91% Of people between the ages of 18-34 want to use their smartphones to find products inside grocery stores. (Food Marketing Institute)
  6. 6. Our Solution
  7. 7. A mobile app that helps you find the location of products inside stores and organizes your shopping list by aisle. You can now download the app at www.kuona.co
  8. 8. How Kuona Works
  9. 9. Choose a Store nearby or search for a product across all stores
  10. 10. For example, Beer is located in Aisle 2 at Safeway Menlo Park (El Camino Real)
  11. 11. You can also look for an item in our indoor maps. For example Coors Beer
  12. 12. With Kuona you can also get the price of each item inside the store
  13. 13. You can create shopping lists and add specific items e.g. Coors Beers Can 30 12-fl oz or general, for instance: Beer
  14. 14. Lists can also be built by copying and pasting a shopping list from your notes app or the internet. For instance a Tiramisu recipe.
  15. 15. Hit on the Locate items botton and get your shopping list organised by aisle
  16. 16. 20% off Corona Beer Bottles 20% off Corona Beer Bottles 24-12 Flo Oz 24-12 Flo Oz With Kuona you can get relevant deals inside your shopping list according to your product preferences, profile and location. $11.99% SALE Illy Coffee Ground Dark Roast – 8.8oz
  17. 17. Benefits of using Kuona for CPG Brands • Ultra targeted marketing based on users product preferences, location and profile • Campaigns that are easy to launch. A brand manager can a campaign from his/her office in real time • More economical price than tradicional in-store marketing (0.3x)
  18. 18. Market
  19. 19. +150k people go grocery shopping every day in the SF Bay area
  20. 20. +25 million in the whole US
  21. 21. Indoor Marketing Market USA $2 Bn USD Mexico $50 MUSD ~2.5k grocery stores ~37k grocery stores
  22. 22. Business Model Sourcing of Product info, location, picture, price Value for users of the Kuona app Value for Brands Revenue Streams (selling to brands): - In-store marketing campaigns at CPM ~$500 USD (0.25x traditional in-store marketing; 80x Facebook ads) - Behavioral analytics ~ $10k USD/month per brand
  23. 23. Mobile In-store marketing is very well paid for internet standards: +$500/CPM 80x 0.25x Traditional In-store marketing
  24. 24. The Team Agustín Magaña Chema Sanromán Computer Science - Tec de MTY MBA at INSEAD (France) 3 years as Software Engineer / Product Manager CTO +3 years in Food Consumer Products CEO
  25. 25. Retail Chains in our app Monterrey Mexico San Francisco Bay Area US
  26. 26. Chema Sanroman Contact: jsanroman@kuona.co

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