Branding Concept Idea for an Architecture Firm


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Branding Concept proposal for an Architecture Firm.

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  • Stakeholders and Strategy
  • In summary, the spectrum of screen sizes and resolutions is widening every day, and creating a different version of a website that targets each individual device is not a practical way forward. This is the problem that responsive web design addresses head on.Fluid Grids
  • July 27thto Jul 29Arts and Crafts,Auto Muster, Cart Racing, Kids Fishing, Kid Games, ParadeParade Give-a-ways: Biodegradable Balloons, Golf Tees5K Race: Collapable Water Bottles
  • Have the water bottles for after the 5k!Also great for hiking/outdoor activities – something they will save. Water bottles 250 @ $2.59Balloons 200 @ $0.37
  • Social guy… Time – Besides the actual time in updating, you have to regularly update otherwise others will forget and if you over communicate, they will unfollowAssessment – like you use your googleanaylitics for your website – Facebook has an insights which lets you track fan’s gender, the reach of your communications, activity of fans with your brand, etcs. Unique views as well. Most important part of social media is reaching your fans friends – very similar to referals ---Goal – yes to get followers and be active, but you want to lead people back to your site. Google likes the more traffic you get– go up in search rankings. In addition, a blog is not a bad idea because search engines like websites that update frequently. I recommend facebook to startThe fastest growing 50 and older nearly doubled—from 22 percent in April 2009 to 42 percent in May 2010Pew Research Center's Internet & American Life Project.Usage among those over the age of 65 percent grew 100 percent, from 13 percent last year to 26 percent in May 2010.
  • Branding Concept Idea for an Architecture Firm

    1. 1. LAKE STREETARCHITECTUREA Branding Concept ©2012 Jackie Riley
    2. 2. Overview Brand Positioning Conceptual Review Identity Design Branding Collateral Marketing Touch Points Future Branding ©2012 Jackie Riley
    3. 3. BRAND POSITIONING ©2012 Jackie Riley
    4. 4. Lake Street Architecture is a premier, unique architecture firm that will collaborate, conceptualize, and simply refine quality design for interested stakeholders. Lake Street Architecture creates an collaborative atmosphere to foster the integration of different ideas as well as materials to accomplish the ideal architecture design. Lake Street Architecture strives for timeless, sustainable design that is well-crafted and keeps a stakeholder’s budget in mind.Positioning ©2012 Jackie Riley
    5. 5. “give life to Aware Unique Customers Budget the street” Collaboration AestheticStrategy ©2012 Jackie Riley
    6. 6. CONCEPTUAL REVIEW ©2012 Jackie Riley
    7. 7. Sustainability High End Husband Brands Nature Client Budget Company Future Architecture Building Wife Design FriendlyConcept ©2012 Jackie Riley
    8. 8. IDENTITY DESIGN ©2012 Jackie Riley
    9. 9. Elements ©2012 Jackie Riley
    10. 10. Logo Design ©2012 Jackie Riley
    11. 11. Together we future build. Future building.Slogan ©2012 Jackie Riley
    12. 12. BRANDING COLLATERAL ©2012 Jackie Riley
    13. 13. Stationery ©2012 Jackie Riley
    14. 14. ©2012 Jackie Riley
    15. 15. Responsive Design ©2012 Jackie Riley
    16. 16. Portfolio ©2012 Jackie Riley
    17. 17. Vehicle Display ©2012 Jackie Riley
    18. 18. Exterior Signage ©2012 Jackie Riley
    19. 19. Exterior Signage ©2012 Jackie Riley
    20. 20. MARKETING TOUCH POINTS ©2012 Jackie Riley
    21. 21. Promotions Acadia Daze July 27th – 29th, 2012 ©2012 Jackie Riley
    22. 22. Acadia Daze ©2012 Jackie Riley
    23. 23. Time Assessment GoalsSocial Media ©2012 Jackie Riley
    24. 24. FUTURE BRANDING ©2012 Jackie Riley
    25. 25. ©2012 Jackie Riley
    26. 26. ©2012 Jackie Riley
    27. 27. ©2012 Jackie Riley
    28. 28. Thank you. ©2012 Jackie Riley