Everything You Always Wanted To Know About  SOCIAL MEDIA* BUT WERE AFRAID TO ASK**
There are over  133 million  bloggers creating  900,000  blog posts every 24-hours. If Facebook were a country, it would b...
Since April 2009, Twitter has been receiving around  20 million  unique visitors to the site each month. Formed in 2004, F...
Chapter 1: Where Do I Start?
 
If you are interested in using social media professionally – use it socially first.  Don't spread yourself too thin – you ...
Chapter 2: How Much Time?
Beth Kanter, Beth’sBlog http://beth.typepad.com CRAWL  WALK  RUN  FLY
Beth Kanter, Beth’sBlog http://beth.typepad.com Chapter 2: How Much Time?
Chapter 3: Social Media Policy
Chapter 3: Social Media Policy
“ A social media policy should not be a “Thou Shall Not Document.”  A policy is really two different documents.  A short p...
Chapter 4: Participation... or Lack Thereof
 
Social media must be integrated with internet communications or program strategy Use listening techniques to develop a dee...
Chapter 5: ROI Measuring Impact
 
<ul><li>All campaigns are a  numbers game </li></ul><ul><li>Get your message out and determine  how many people  respond b...
Resources CNCS’s Resource Center  www.NationalService.gov/Resources TechSoup  www.techsoup.org Beth's Blog: How Nonprofits...
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Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask

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Everything You Always Wanted To Know About Social Media * But Were Afraid To Ask

  1. 1. Everything You Always Wanted To Know About SOCIAL MEDIA* BUT WERE AFRAID TO ASK**
  2. 2. There are over 133 million bloggers creating 900,000 blog posts every 24-hours. If Facebook were a country, it would be the third most populated place in the world - with more than 350 million active users. Wikipedia currently has more than 13 million articles in more than 260 different languages. Social Media Use
  3. 3. Since April 2009, Twitter has been receiving around 20 million unique visitors to the site each month. Formed in 2004, Flickr now hosts more than 3.6 billion images. Close to 20 hours of video are uploaded to YouTube every minute. The average U.S. Internet user spent an estimated 68 hours online (both at home and at work). Social Media Use
  4. 4. Chapter 1: Where Do I Start?
  5. 6. If you are interested in using social media professionally – use it socially first. Don't spread yourself too thin – you don't need to be everywhere LISTEN – RSS, Alerts, Readers Chapter 1: Where Do I Start?
  6. 7. Chapter 2: How Much Time?
  7. 8. Beth Kanter, Beth’sBlog http://beth.typepad.com CRAWL WALK RUN FLY
  8. 9. Beth Kanter, Beth’sBlog http://beth.typepad.com Chapter 2: How Much Time?
  9. 10. Chapter 3: Social Media Policy
  10. 11. Chapter 3: Social Media Policy
  11. 12. “ A social media policy should not be a “Thou Shall Not Document.” A policy is really two different documents. A short philosophical piece as well as a operations manual.” Beth Kanter General Guidelines Philosophy Organizational Use of Social Media Responsibility Transparency Privacy and Personal Information Proprietary Information Good Judgment and Respect Productivity Mistakes Employee Personal Social Media Use Disclosure Disclaimer Chapter 3: Social Media Policy
  12. 13. Chapter 4: Participation... or Lack Thereof
  13. 15. Social media must be integrated with internet communications or program strategy Use listening techniques to develop a deep understanding of the audience Use conversation starters to engage your target audience. Identify influencers on social media spaces and cultivate them Make sure your content has a social life Use social media to close the loop between online and offline action Chapter 4: Participation... or Lack Thereof www.bethkanter.org
  14. 16. Chapter 5: ROI Measuring Impact
  15. 18. <ul><li>All campaigns are a numbers game </li></ul><ul><li>Get your message out and determine how many people respond by visiting your site and taking action </li></ul><ul><li>Create systems to approximate where new supporters come from </li></ul><ul><li>Third dimension - measuring influence </li></ul><ul><li>Return on Investment or Results on Insight? </li></ul><ul><li>Measure value </li></ul><ul><li>Are you really making a difference? </li></ul>Chapter 5: ROI Measuring Impact NTEN, www.NTEN.org, The Three Dimensions of Social Media ROI
  16. 19. Resources CNCS’s Resource Center www.NationalService.gov/Resources TechSoup www.techsoup.org Beth's Blog: How Nonprofits Can Use Social Media www.bethkanter.org NTEN: Nonprofit Technology Network www.NTEN.org

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