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jm.monguet@upc.edu | http://huntingmammoths.com
i2b/2. Practice Future
Business model analysis.
Commercial platform.
Josep...
jm.monguet@upc.edu | http://huntingmammoths.com
Operative infrastructure
Essential capacities
Alliances
Architecture
Comme...
jm.monguet@upc.edu | http://huntingmammoths.com
Business Model
Competitive Strategy
Business Model metaphor.
jm.monguet@upc.edu | http://huntingmammoths.com
Operative infrastructure Offer Commercial Platform
Essential
capacities
Al...
jm.monguet@upc.edu | http://huntingmammoths.com
Commercial platform
Customers Relations
Operative infrastructure Offer Com...
jm.monguet@upc.edu | http://huntingmammoths.com
Is relation with customers mainly based on trial and
error?
Is relation wi...
jm.monguet@upc.edu | http://huntingmammoths.com
Ease of access
Customer relations
Costs
jm.monguet@upc.edu | http://huntingmammoths.com
Where the limits are ?
Customer relations
Opportunities
jm.monguet@upc.edu | http://huntingmammoths.com
Towards an integrated personal system?
Customer relations
Model
jm.monguet@upc.edu | http://huntingmammoths.com
Proposing the best for the costumer
Customer relations
Case / Google
jm.monguet@upc.edu | http://huntingmammoths.com
Customer relations
Scope
Extended company
through social
intelligence
jm.monguet@upc.edu | http://huntingmammoths.com
Co-creation,
collective design,
...
Customer relations
Participation
jm.monguet@upc.edu | http://huntingmammoths.com
Commercial platform
Distribution channels
Operative infrastructure Offer C...
jm.monguet@upc.edu | http://huntingmammoths.com
May be the business model strongly founded on the
distribution channel?
Do...
jm.monguet@upc.edu | http://huntingmammoths.com
Global virtual space
Distribution channels
Digital
jm.monguet@upc.edu | http://huntingmammoths.com
How to help people to be more efficient in using and
sharing things?
Distr...
jm.monguet@upc.edu | http://huntingmammoths.com
Extension of human capacities
Distribution channels
Physical + Digital
jm.monguet@upc.edu | http://huntingmammoths.com
Incubation
of ideas
“Entrepreneurship distribution”
Distribution channels
...
jm.monguet@upc.edu | http://huntingmammoths.com
Key 1: Utility & Value
Distribution channels
Case / Infojobs
jm.monguet@upc.edu | http://huntingmammoths.com
Key 2: Usability
Distribution channels
Case / Infojobs
jm.monguet@upc.edu | http://huntingmammoths.com
Commercial platform
Customers segmentation
Operative infrastructure Offer ...
jm.monguet@upc.edu | http://huntingmammoths.com
Are our customers perfectly identified?
Do we know how many different cust...
jm.monguet@upc.edu | http://huntingmammoths.com
Variables for segmentation
Kano model
Customers segmentation
Analysis
jm.monguet@upc.edu | http://huntingmammoths.com
Variables for segmentation
Customers segmentation
Analysis
Customer
value ...
jm.monguet@upc.edu | http://huntingmammoths.com
The border of fighting
Customers segmentation
Synthesis
jm.monguet@upc.edu | http://huntingmammoths.com
The car industry has been “behavioring”
as if they were luxury shops. This...
jm.monguet@upc.edu | http://huntingmammoths.com
jm.monguet@upc.edu
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I2b. 2 [lecture] future. business model analysis 2

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Business model analysis. Commercial platform.

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I2b. 2 [lecture] future. business model analysis 2

  1. 1. jm.monguet@upc.edu | http://huntingmammoths.com i2b/2. Practice Future Business model analysis. Commercial platform. Josep Mª MonguetRFID , 2012
  2. 2. jm.monguet@upc.edu | http://huntingmammoths.com Operative infrastructure Essential capacities Alliances Architecture Commercial platform. Customers relations Distribution channels Customers segments Summary
  3. 3. jm.monguet@upc.edu | http://huntingmammoths.com Business Model Competitive Strategy Business Model metaphor.
  4. 4. jm.monguet@upc.edu | http://huntingmammoths.com Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architecture Key Resources Key Processes Distribution channels Costs structure Results Incomes flux Business Model Canvas adapted from Osterwalderand Pigneur Business Model Canvas
  5. 5. jm.monguet@upc.edu | http://huntingmammoths.com Commercial platform Customers Relations Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architectur e Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  6. 6. jm.monguet@upc.edu | http://huntingmammoths.com Is relation with customers mainly based on trial and error? Is relation with customers always oriented to selling ? Is relation with customers often a personal relationship? Customer relations
  7. 7. jm.monguet@upc.edu | http://huntingmammoths.com Ease of access Customer relations Costs
  8. 8. jm.monguet@upc.edu | http://huntingmammoths.com Where the limits are ? Customer relations Opportunities
  9. 9. jm.monguet@upc.edu | http://huntingmammoths.com Towards an integrated personal system? Customer relations Model
  10. 10. jm.monguet@upc.edu | http://huntingmammoths.com Proposing the best for the costumer Customer relations Case / Google
  11. 11. jm.monguet@upc.edu | http://huntingmammoths.com Customer relations Scope Extended company through social intelligence
  12. 12. jm.monguet@upc.edu | http://huntingmammoths.com Co-creation, collective design, ... Customer relations Participation
  13. 13. jm.monguet@upc.edu | http://huntingmammoths.com Commercial platform Distribution channels Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architectur e Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  14. 14. jm.monguet@upc.edu | http://huntingmammoths.com May be the business model strongly founded on the distribution channel? Does physical and virtual channels form an hybrid distribution system? Distribution channels
  15. 15. jm.monguet@upc.edu | http://huntingmammoths.com Global virtual space Distribution channels Digital
  16. 16. jm.monguet@upc.edu | http://huntingmammoths.com How to help people to be more efficient in using and sharing things? Distribution channels Digital + physical Internet of things and distribution.
  17. 17. jm.monguet@upc.edu | http://huntingmammoths.com Extension of human capacities Distribution channels Physical + Digital
  18. 18. jm.monguet@upc.edu | http://huntingmammoths.com Incubation of ideas “Entrepreneurship distribution” Distribution channels Concept innovation
  19. 19. jm.monguet@upc.edu | http://huntingmammoths.com Key 1: Utility & Value Distribution channels Case / Infojobs
  20. 20. jm.monguet@upc.edu | http://huntingmammoths.com Key 2: Usability Distribution channels Case / Infojobs
  21. 21. jm.monguet@upc.edu | http://huntingmammoths.com Commercial platform Customers segmentation Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architectur e Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  22. 22. jm.monguet@upc.edu | http://huntingmammoths.com Are our customers perfectly identified? Do we know how many different customers may be interested in our product - service? Customers segmentation
  23. 23. jm.monguet@upc.edu | http://huntingmammoths.com Variables for segmentation Kano model Customers segmentation Analysis
  24. 24. jm.monguet@upc.edu | http://huntingmammoths.com Variables for segmentation Customers segmentation Analysis Customer value model Product A /Market 1
  25. 25. jm.monguet@upc.edu | http://huntingmammoths.com The border of fighting Customers segmentation Synthesis
  26. 26. jm.monguet@upc.edu | http://huntingmammoths.com The car industry has been “behavioring” as if they were luxury shops. This is right for Ferrari and Porsche all the others are just supermarkets The modelisation of the customer Customers segmentation Synthesis
  27. 27. jm.monguet@upc.edu | http://huntingmammoths.com jm.monguet@upc.edu

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