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jm.monguet@upc.edu | http://huntingmammoths.com
i2b/2. Practice Future
Business model analysis.
Operative
Infrastructure
J...
jm.monguet@upc.edu | http://huntingmammoths.com
Operative infrastructure
Essential capacities
Alliances
Architecture
Comme...
jm.monguet@upc.edu | http://huntingmammoths.com
Business Model
Competitive Strategy
Business Model metaphor.
jm.monguet@upc.edu | http://huntingmammoths.com
Operative infrastructure Offer Commercial Platform
Essential
capacities
Al...
jm.monguet@upc.edu | http://huntingmammoths.com
Operative infrastructure
Essential capacities
Operative infrastructure Off...
jm.monguet@upc.edu | http://huntingmammoths.com
Are you aware of your essential contribution to your
innovation team?
Are ...
jm.monguet@upc.edu | http://huntingmammoths.com
Essential capacities
Personal system of knowledge
Experience
Position
Tools
jm.monguet@upc.edu | http://huntingmammoths.com
I & my goals
Goal
Experience
Position
Tools
Who am I, what do I want & why...
jm.monguet@upc.edu | http://huntingmammoths.com
Managing knowledge and
creativity to understand
complexity
Essential capac...
jm.monguet@upc.edu | http://huntingmammoths.com
Sensibilities
Motivation
Rationalisation
...
Converting experience into
ca...
jm.monguet@upc.edu | http://huntingmammoths.com
Foreseeing Analysis Appreciation Action
Essential capacities
Leadership
jm.monguet@upc.edu | http://huntingmammoths.com
Foreseeing Analysis Appreciation Action
Essential capacities
Leadership
“M...
jm.monguet@upc.edu | http://huntingmammoths.com
Foreseeing Analysis Appreciation Action
Essential capacities
Leadership
Ch...
jm.monguet@upc.edu | http://huntingmammoths.com
Foreseeing Analysis Appreciation Action
Essential capacities
Leadership
Ef...
jm.monguet@upc.edu | http://huntingmammoths.com
Foreseeing Analysis Appreciation Action
Essential capacities
Leadership
En...
jm.monguet@upc.edu | http://huntingmammoths.com
Essential capacities
Social intelligence of team members
jm.monguet@upc.edu | http://huntingmammoths.com
Heywood Brothers
Founders of PatientsLikeMe.com
Thinking about other peopl...
jm.monguet@upc.edu | http://huntingmammoths.com
Alliances
Operative infrastructure
Operative infrastructure Offer Commerci...
jm.monguet@upc.edu | http://huntingmammoths.com
Independently from their size, are alliances necessary
for any kind of org...
jm.monguet@upc.edu | http://huntingmammoths.com
Pros & Cons
+ speed, - costs, …
+ clients
- share
% failure
Alliances
jm.monguet@upc.edu | http://huntingmammoths.com
knowled
ge providers
creative
integration
Knowledge providers & YES/NO...
jm.monguet@upc.edu | http://huntingmammoths.com
Alliances design
Due diligence
•Human
•Commercial
•Financial
•Technologica...
jm.monguet@upc.edu | http://huntingmammoths.com
Shared research
Any company accesses knowledge in a context of
open innova...
jm.monguet@upc.edu | http://huntingmammoths.com
Public research
Emerging countries
Macro-projects
Strategic sectors
…
Publ...
jm.monguet@upc.edu | http://huntingmammoths.com
Global supply management
Alliances
Only
regional
providers
relations
Only
...
jm.monguet@upc.edu | http://huntingmammoths.com
Alliances
What is
possible
throughout
P&G?
What is
possible with
my innova...
jm.monguet@upc.edu | http://huntingmammoths.com
Alliance for challenges
Alliances
Case / Tata
jm.monguet@upc.edu | http://huntingmammoths.com
Architecture
Key processes & resources
Operative infrastructure
Operative ...
jm.monguet@upc.edu | http://huntingmammoths.com
Do we know our key processes?
Have we identified our key resources?
How ar...
jm.monguet@upc.edu | http://huntingmammoths.com
Engineers, economists and
sellers working hand in hand
with designers
desi...
jm.monguet@upc.edu | http://huntingmammoths.com
Perfection
Convergence
Evolution
Invention
Idea
It’s
possible
It works
May...
jm.monguet@upc.edu | http://huntingmammoths.com
Art Technology
Magic
John Lasseter
Creative Director at Pixar.
Ability to ...
jm.monguet@upc.edu | http://huntingmammoths.com
Research – innovation – business cycle
From others ……………Own
With othersOwn...
jm.monguet@upc.edu | http://huntingmammoths.com
Architecture
Key resources
jm.monguet@upc.edu | http://huntingmammoths.com
The most appreciated value
Architecture
Key resources
jm.monguet@upc.edu | http://huntingmammoths.com
Brand alliances
Architecture
Key resources
jm.monguet@upc.edu | http://huntingmammoths.com
Human capital building
Architecture
Key resources
Interpersonal relations ...
jm.monguet@upc.edu | http://huntingmammoths.com
Environment
Architecture
Key resources
jm.monguet@upc.edu | http://huntingmammoths.com
jm.monguet@upc.edu
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I2b. 2 [lecture] future. business model analysis 1

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Business model analysis. Operational Infrastructure

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I2b. 2 [lecture] future. business model analysis 1

  1. 1. jm.monguet@upc.edu | http://huntingmammoths.com i2b/2. Practice Future Business model analysis. Operative Infrastructure Josep Mª MonguetFerrari 458, 2009.
  2. 2. jm.monguet@upc.edu | http://huntingmammoths.com Operative infrastructure Essential capacities Alliances Architecture Commercial platform. Customers relations Distribution channels Customers segments Summary
  3. 3. jm.monguet@upc.edu | http://huntingmammoths.com Business Model Competitive Strategy Business Model metaphor.
  4. 4. jm.monguet@upc.edu | http://huntingmammoths.com Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architecture Key Resources Key Processes Distribution channels Costs structure Results Incomes flux Business Model Canvas adapted from Osterwalderand Pigneur Business Model Canvas
  5. 5. jm.monguet@upc.edu | http://huntingmammoths.com Operative infrastructure Essential capacities Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architectur e Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  6. 6. jm.monguet@upc.edu | http://huntingmammoths.com Are you aware of your essential contribution to your innovation team? Are we aware of the essential contributions of people working with us? Do we know which are the essential capacities needed for our project? Essential capacities
  7. 7. jm.monguet@upc.edu | http://huntingmammoths.com Essential capacities Personal system of knowledge Experience Position Tools
  8. 8. jm.monguet@upc.edu | http://huntingmammoths.com I & my goals Goal Experience Position Tools Who am I, what do I want & why Essential capacities Personal system of knowledge
  9. 9. jm.monguet@upc.edu | http://huntingmammoths.com Managing knowledge and creativity to understand complexity Essential capacities Personal system of knowledge Cause effect models Socratic model Quinary drivers Integrative thinking Experience Position Tools
  10. 10. jm.monguet@upc.edu | http://huntingmammoths.com Sensibilities Motivation Rationalisation ... Converting experience into capacities through a repository of sensibilities & skills Essential capacities Personal system of knowledge Skills Negotiation Technical analysis Creativity … Experience Position Tools
  11. 11. jm.monguet@upc.edu | http://huntingmammoths.com Foreseeing Analysis Appreciation Action Essential capacities Leadership
  12. 12. jm.monguet@upc.edu | http://huntingmammoths.com Foreseeing Analysis Appreciation Action Essential capacities Leadership “Map” of events & proactive perspective
  13. 13. jm.monguet@upc.edu | http://huntingmammoths.com Foreseeing Analysis Appreciation Action Essential capacities Leadership Challenge the status quo.
  14. 14. jm.monguet@upc.edu | http://huntingmammoths.com Foreseeing Analysis Appreciation Action Essential capacities Leadership Effective synthesis of information
  15. 15. jm.monguet@upc.edu | http://huntingmammoths.com Foreseeing Analysis Appreciation Action Essential capacities Leadership Entrepreneur. Accept responsibilities
  16. 16. jm.monguet@upc.edu | http://huntingmammoths.com Essential capacities Social intelligence of team members
  17. 17. jm.monguet@upc.edu | http://huntingmammoths.com Heywood Brothers Founders of PatientsLikeMe.com Thinking about other people's sake Jamie Heywood: The great idea that my brother brougth to us Essential capacities
  18. 18. jm.monguet@upc.edu | http://huntingmammoths.com Alliances Operative infrastructure Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architectur e Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  19. 19. jm.monguet@upc.edu | http://huntingmammoths.com Independently from their size, are alliances necessary for any kind of organisation? May an alliance work where one of the parties is not winning? Is it easy to establish and manage alliances? Alliances
  20. 20. jm.monguet@upc.edu | http://huntingmammoths.com Pros & Cons + speed, - costs, … + clients - share % failure Alliances
  21. 21. jm.monguet@upc.edu | http://huntingmammoths.com knowled ge providers creative integration Knowledge providers & YES/NO alliance Alliances
  22. 22. jm.monguet@upc.edu | http://huntingmammoths.com Alliances design Due diligence •Human •Commercial •Financial •Technological •- … Alliances
  23. 23. jm.monguet@upc.edu | http://huntingmammoths.com Shared research Any company accesses knowledge in a context of open innovation. Participate in Knowledge centres and universities Collaborate with other companies Create an internal climate of knowledge sharing Alliances
  24. 24. jm.monguet@upc.edu | http://huntingmammoths.com Public research Emerging countries Macro-projects Strategic sectors … Public research Alliances
  25. 25. jm.monguet@upc.edu | http://huntingmammoths.com Global supply management Alliances Only regional providers relations Only because of need As part of an strategy The company is physically placed in the world The functions of the company are distributed worldwide National International Global
  26. 26. jm.monguet@upc.edu | http://huntingmammoths.com Alliances What is possible throughout P&G? What is possible with my innovation? Custome r needs Innovation throughout the incorporation of external sources of knowledge Products Technologies Business models Brands Packaging Design Alan George "A.G." Lafley CEO of P& G Case / P&G
  27. 27. jm.monguet@upc.edu | http://huntingmammoths.com Alliance for challenges Alliances Case / Tata
  28. 28. jm.monguet@upc.edu | http://huntingmammoths.com Architecture Key processes & resources Operative infrastructure Operative infrastructure Offer Commercial Platform Essential capacities Alliances Value proposal for customers Customers relations Customers segments Architecture Key Resources Key Processes Distribution channels Costs structure Results Incomes flux
  29. 29. jm.monguet@upc.edu | http://huntingmammoths.com Do we know our key processes? Have we identified our key resources? How are key process & resources connected to alliances ? Architecture
  30. 30. jm.monguet@upc.edu | http://huntingmammoths.com Engineers, economists and sellers working hand in hand with designers design technology business Real time design Architecture Key processes
  31. 31. jm.monguet@upc.edu | http://huntingmammoths.com Perfection Convergence Evolution Invention Idea It’s possible It works May be applied New resources and functions are added Constant improvement Extensions Innovation management through design Architecture Key processes
  32. 32. jm.monguet@upc.edu | http://huntingmammoths.com Art Technology Magic John Lasseter Creative Director at Pixar. Ability to manage multidisciplinarity... ... align diversity Architecture Case / Pixar
  33. 33. jm.monguet@upc.edu | http://huntingmammoths.com Research – innovation – business cycle From others ……………Own With othersOwn Own Innovation Research Business With others Architecture Key processes
  34. 34. jm.monguet@upc.edu | http://huntingmammoths.com Architecture Key resources
  35. 35. jm.monguet@upc.edu | http://huntingmammoths.com The most appreciated value Architecture Key resources
  36. 36. jm.monguet@upc.edu | http://huntingmammoths.com Brand alliances Architecture Key resources
  37. 37. jm.monguet@upc.edu | http://huntingmammoths.com Human capital building Architecture Key resources Interpersonal relations quality Basic cultural matching Style and ethics of management
  38. 38. jm.monguet@upc.edu | http://huntingmammoths.com Environment Architecture Key resources
  39. 39. jm.monguet@upc.edu | http://huntingmammoths.com jm.monguet@upc.edu

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