Max Enrollment - enrollment marketing for Private Schools

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The most efficient and economical to introduce your school to Qualified Families within a logical distance around your school.

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Max Enrollment - enrollment marketing for Private Schools

  1. 1. The most efficient and economical way toThe most efficient and economical way to generate geographically andgenerate geographically and demographicallydemographically qualifiedqualified studentstudent candidates.candidates.
  2. 2. Max Enrollment Annual ProgramMax Enrollment Annual Program • Determine the geographic area whereDetermine the geographic area where new students would realistically comenew students would realistically come from to attend your school.from to attend your school. • Determine the demographic and financialDetermine the demographic and financial characteristics of a family who wouldcharacteristics of a family who would send their child to your school.send their child to your school. • Conduct automated inexpensive emailConduct automated inexpensive email campaigns targeting only qualifiedcampaigns targeting only qualified families to build a large opt-in email listfamilies to build a large opt-in email list for Annual Nurturing.for Annual Nurturing. • Nurture opt-in families using schoolNurture opt-in families using school branded digital media throughout thebranded digital media throughout the year:year: – Acquisition emailsAcquisition emails – Informative eNewslettersInformative eNewsletters – Retarget Marketing (including Facebook)Retarget Marketing (including Facebook) – Social MarketingSocial Marketing • Prospects are only presented yourProspects are only presented your school’s opportunity.school’s opportunity.
  3. 3. A customized Max Enrollment platform is set up for each clientA customized Max Enrollment platform is set up for each client
  4. 4. Target the Annual Program for yourTarget the Annual Program for your specific geographic areaspecific geographic area
  5. 5. Prequalify families who are put into the program withPrequalify families who are put into the program with over 300 demographic, financial and lifestyle filters.over 300 demographic, financial and lifestyle filters.
  6. 6. Further filter the data to include families with childrenFurther filter the data to include families with children the exact age you would like to attract.the exact age you would like to attract.
  7. 7. Our Analytics TeamOur Analytics Team develops a “Listdevelops a “List Recipe” usingRecipe” using selectors soselectors so prospects in theprospects in the program match yourprogram match your family profile.family profile. Often times schoolsOften times schools engage Maxengage Max Enrollment to attractEnrollment to attract more affluent familiesmore affluent families who do not requirewho do not require financial aid.financial aid.
  8. 8. We do not use your school’s URL’s,We do not use your school’s URL’s, email sender ID’s or your email addressemail sender ID’s or your email address • There is no risk of your school email sender ID ever beingThere is no risk of your school email sender ID ever being “Blacklisted”“Blacklisted” • Because we acquire and use a unique url for the programBecause we acquire and use a unique url for the program there is no chance of campaigns affecting yourthere is no chance of campaigns affecting your company’s web sitescompany’s web sites • We use “campaign” email addresses. Although the emailWe use “campaign” email addresses. Although the email appears that it comes directly from you, we use aappears that it comes directly from you, we use a “parallel” email address so you do not have to wade“parallel” email address so you do not have to wade through 300 out of office replies with each emailthrough 300 out of office replies with each email broadcast.broadcast.
  9. 9. Automated Campaigns send out emails onAutomated Campaigns send out emails on a predetermined schedulea predetermined schedule
  10. 10. Email andEmail and eNewslettereNewsletter content highlightcontent highlight the successes andthe successes and best selling pointsbest selling points of your school.of your school. This consistentThis consistent touch with atouch with a consistent aconsistent a message keepsmessage keeps your school top ofyour school top of mind whenmind when prospects areprospects are ready to make aready to make a decision.decision.
  11. 11. People who open emails their computer isPeople who open emails their computer is “cookied” so your school’s ad will show on other“cookied” so your school’s ad will show on other web sites they visit, including Facebookweb sites they visit, including Facebook
  12. 12. Email HygieneEmail Hygiene • Email copy is composedEmail copy is composed and tested to minimizeand tested to minimize spam scoresspam scores • Emails and eNewslettersEmails and eNewsletters are tested on over 140are tested on over 140 handheld, email clientshandheld, email clients and browsers toand browsers to maximize renderingmaximize rendering
  13. 13. Campaign emails are highly targeted and drive prospects to yourCampaign emails are highly targeted and drive prospects to your web site where the families requestweb site where the families request YOUYOU to contactto contact THEMTHEM
  14. 14. Links in emails, eNewsletters, retargeting and other digital marketing goLinks in emails, eNewsletters, retargeting and other digital marketing go to your web site, where request to be contacted fields can be auto-to your web site, where request to be contacted fields can be auto- populated with the prospects informationpopulated with the prospects information
  15. 15. Every Click Through to your web site is tracked, even ifEvery Click Through to your web site is tracked, even if they do not request information, to be used in futurethey do not request information, to be used in future nurturing campaignsnurturing campaigns
  16. 16. Program Key Performance IndicatorsProgram Key Performance Indicators • KPI’s are to deliver highly qualified web site visits fromKPI’s are to deliver highly qualified web site visits from prospective families who are:prospective families who are: 1.1. Geo QualifiedGeo Qualified 2.2. Financially/Lifestyle QualifiedFinancially/Lifestyle Qualified 3.3. Have only been shown your schoolHave only been shown your school 4.4. Asking YOU to contact THEMAsking YOU to contact THEM • Clients who DILIGENTLY call candidates within the first 2 hoursClients who DILIGENTLY call candidates within the first 2 hours have well over a 90% contact rate.have well over a 90% contact rate. • With this level of highly qualified candidates we expect a 1:10With this level of highly qualified candidates we expect a 1:10 close ratio, however this is dependent on the quality andclose ratio, however this is dependent on the quality and success of your sales process.success of your sales process. • Just one new student’s first year tuition more than pays for yourJust one new student’s first year tuition more than pays for your Max Enrollment Annual Program.Max Enrollment Annual Program.

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