Ice 9142010


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Presentation given to MSU Innovation Club for Entrepreneurs.

Published in: Business
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Ice 9142010

  1. 1. How Entrepreneurs Build Relationships Through Social Media<br />Jennifer Middlin<br />
  2. 2. About Me<br />Freelance Marketing Consultant with nearly a decade in technology marketing and PR.<br />@jmiddlin<br />@NEO_Center<br />@IgniteLansing<br />@TEDxLansing<br />@MidMichTweetUp<br /><br /><br /><br />(517) 402-4561<br />
  3. 3. Don’t drive yourself crazy…<br />
  4. 4. What it is, and what it is not.<br />
  5. 5. Icons of the web<br />Top million sites on the web.<br />The area of each is proportional to their reach.<br />
  6. 6. Location Services<br />
  7. 7.
  8. 8. The Data<br />Facebook<br />More than 50% Female<br />Aged 25 – 54 compromise more than half of users<br />More than 500 Million Users<br />Twitter<br />105 Million Users (300,000 per day)<br />75% use 3rd party apps. 37% on phones<br />
  9. 9. Why do we follow companies on Twitter?<br />
  10. 10. Ad Spending<br />
  11. 11. Purchase Decisions<br />Users that turn to Social Media when making purchasing decisions.<br />Regularly turn to SM<br />Sometimes turn to SM<br />
  12. 12. So you know you should… But what do you do now that you’re here?<br />
  13. 13. What is your goal?<br />Social Media Purpose Statement<br />Build brand visibility and authority<br />Increase influence with target community<br />Promote services<br />Link-building and SEO<br />Increase website/blog traffic<br />List building and lead generation<br />Customer Service<br />Community Building<br />
  14. 14. How to interact<br />Commit to it, check daily, Tweet multiple times per week.<br />Consider how it fits in the organization.<br />@, RT & DM.<br />DO NOT simply assign Facebook or Twitter to an intern or pay someone to Tweet for you.<br />Be a resource, answer questions, links, be polite, helpful and engaged in the community.<br />
  15. 15. Finding followers and fans<br />Twitter, Facebook and LinkedIn all have recommendations.<br />Follow customers, your community, your competitors. <br />Find key influencers and bloggers.<br />See who follows who. Pay attention to RT’s.<br />
  16. 16. Twitter Tools<br />Hootsuite– Daily management<br />Smart Phone Apps<br />iPhone: EchoFon/Twitter<br />Droid: Seesmic/Tweetcaster<br />Blackberry: TiwtterBerry<br />TwitterGrader– Top users, quality<br />Klout– User quality<br />Twibes/WeFollow– User Finder<br />#FF – Follow Friday (user finder)<br />SocialOomph– Autofollow users<br />Jing – Sharing images and videos<br /> Directory of tools<br />
  17. 17. 7 Deadly Sins<br />Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool.<br />Gluttony: Get followers fast!!!!<br />Sloth:  Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face. <br />
  18. 18. 7 Deadly Sins<br />Envy: We should follow people based on interest, not out of courtesy. <br />Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first.<br />Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person.<br />Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.<br />
  19. 19. Any questions?<br />@jmiddlin<br />@NEO_Center<br />@IgniteLansing<br />@TEDxLansing<br />@MidMichTweetUp<br /><br /><br /><br />(517) 402-4561<br />