Improving Global Health Through Online Community

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Sermo working closely with medical heroes from Floating Doctors, a non-profit relief organization, brings some of the best medical expertise in the U.S. straight to patients in developing countries.

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  • Very excited to share company news – not your everyday run of the mill type of announcementOne of the most exciting moments of my career, it’s why I went into healthcare – honored to have you share it with me
  • Member milestone is just a starting point. You need critical mass to accomplish something great, but without the community, of limited valueSo the number is meaningful, but it’s what they are doing that matters mostCommunity is a term that is near and dear to us at W1, by the end of this presentation, you will see whyWill focus majority of the remainder of this presentation on community – how translates to improved healthcare
  • WorldOne – global leader in HC data collection, leaving physicians at end of surveys, giving them no reason to further engage. Started incubating productsEnter Sermo – forum / community – turned into engagement platformSnippet from ourinfographic (have copies with me) – that gives a sense of size, reach, scale and role we play in healthcare
  • We have shared publicly that we are focused on building clinical value for physicians, at point of care, at point of learningBuilding tools and applications that leverage the unique characteristics of community…just what are those?
  • People lump networks / communities together, but in reality they are quite different. Network is more transactional / bidirectional, community is more open - lends itself to collaboration / crowdsourcingWent to google, specifically looking for definition that captured the essence of word (i.e. that would carry over to the online world)
  • shared purpose results in high engagement and responsivenessIn context of our community- members have O + A = E
  • So we talk about improving healthcare globally, and people turn to us and say, “well, that’s an aspirational goal, but how do you stack up against the elite, Fortune 100 HC brands with life-saving diagnostic capabilities and devices?Let me explain…
  • Mind you, this is intentionally an oversimplification…We hear from physicians that as much as 40% of cases are in they grey zone, where they need to consult an authoritative source or peer on a case. That’s where Sermo comes in. At the consult where the doctor is gathering information and needs to make an initial decision on how to proceed with care,
  • such as what tests to run to help diagnose or narrow down the possibilities
  • After this is done (naturally it could multiple tests, referrals to specialists, etc.), but in this simple scenario, the tests reveal the problem, and the patient is scheduled for treatment (drug therapy, procedure, etc.)So, in essence Sermo sits at the top of the “care funnel.” What is downstream can only be successful if the physician is informed and makes the right decision on what to do next.
  • So let me walk you throughiConsult, a clinical tool (web and mobile) that helps equip doctors with the requisite knowledge in these 40% of casesStructured input on vitals, indication, etc.
  • Posted at 3:22 (in the middle of the night)Look how quickly responses come in – this speaks to community (accountability, trust, wanting to help your peers)Solved On Sermo – author came back and said Sermo docs helped him solve this case
  • More evidence of communityAlso shows great multi-disciplinary interaction – often times cases are complex and require expertise across specialties (8 specialties interacted – very common)
  • Across therapeutic/clinical areasRadiologyDermatology / PediatricsOphthalmologyOBCardiology – EKGPathologyRheumatology – Infectious DiseasesLab/toxicology report - DRUGS
  • Perhaps most obvious use case is the remote physician who doesn’t have colleagues across specialties as readily accessible, but also high adoption amongst docs at teaching hospitals in urban areas
  • So now we’re getting to the good stuff – the case studyTurn I over to Sky to give an overview of FD – emphasize community
  • Well, it’s clear how Sermo / iConsult can help doctors in the field in extreme circumstance, but let me bring it back…Near zero cost – because it’s voluntary, the only incentive/motivation today is altruistic Growth of the community has dramatic impact on the quality and urgency with which the physicians are responding and patients receive care
  • We’re proud of the average #, but volume and # of specialties, but most important are Response / solving time (2 min to respond, 2 hours to solve)
  • Physician to physician – both parties educated, have experience to lean on and determine how to interpret feedbackTechnology is important, but this is not equipment or a machine making decisions remotely, these are highly qualified physicians (e.g. 288 yrs of experience). Also, not class 2 requiring regulationSermo is an exchange or intermediary – no underlying commercial motivation in connecting docs – unbiased and pureNot supporting any drug, device or procedure. Unlike EMR (US), hospital networks or regional communities,Sermo will be free to any doctor globally
  • Can already see some of the global benefits with Sermo (i.e. FD) yet still only avail to U.S. doctors. Can dramatically increase the use cases by making accessible to every doc around the worldiConsult is a key pillar of our strategy and mission. We are committed to further developing it and other clinical resources/tools to meet the needs of docs around the world
  • Very excited to share company news – not your everyday run of the mill type or announcementOne of the most exciting moment of my career – honored to have you share it with me
  • Improving Global Health Through Online Community

    1. 1. Improving Healthcare Through Community
    2. 2. WorldOne / Sermo U.S. integration complete 200K+ U.S. physician members (30+% penetration) Cultivated “community with a purpose” - to improve patient outcomes around the world Exciting News > 2 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013
    3. 3. Who is WorldOne? > 3 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 is the global leader in healthcare data collection, insights & intelligence Combined with in July 2012 to become the largest global online community physicians Awarded Most Innovative Company in Healthcare (2012) by PM360 Raised $35M from Deerfield Management in April 2013
    4. 4. We Are Community 4 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 We Are Host a technology platform of clinical tools and services to… Connect and support an international community of physicians, united to… Improve global healthcare delivery and patient outcomes.
    5. 5. Community noun (com mu ni ty) 1. Definition a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals Source: Oxford Dictionary
    6. 6. Community noun (com mu ni ty) 1. Definition a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals
    7. 7. Community noun (com mu ni ty) 1. Definition a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals 2. Implicit Traits trust, respect, collaboration, sense of purpose
    8. 8. Community noun (com mu ni ty) 1. Definition a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals 2. Implicit Traits trust, respect, collaboration, sense of purpose 3. Result ownership + accountability = high levels of engagement
    9. 9. In Good Company > 9 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013
    10. 10. 10 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Consultation
    11. 11. 11 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Consultation
    12. 12. 12 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Consultation Testing
    13. 13. 13 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Consultation Diagnosis Testing
    14. 14. 14 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Consultation Diagnosis Testing Treatment
    15. 15. iConsult – A Clinical Tool at the Point of Care > 15
    16. 16. iConsult – Fast Response Times > 16 Post time: 3:22AM First response: 3:27AM 4 Responses before: 4:30AM S Solved on SermoS
    17. 17. iConsult – In-Depth Insights 17 35 total comments 11 physicians 8 different specialties Multi-paragraph, in-depth responses
    18. 18. Cases Span Diseases and Specialties > 18
    19. 19. Value in Remote and Urban Settings > 19 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 My practice is very isolated, so I take great solace in knowing that I can enrich the medical advice I offer to patients through the expert-sourcing made possible with this technology. Dr. Richard Armstrong, MD, Fellow, American College of Surgeons, Helen Newberry Joy Hospital Even for me, someone who has easy access to specialists, the platform teaches me something new each day. Steven Flynn, MD, PhD, Service Chief of Ophthalmology, EA Conway Hospital
    20. 20. Floating Doctors > Floating Doctors is a 501(c)3 non-profit medical relief team dedicated to reducing the burden of disease in developing communities. 20
    21. 21. Broad Implications > Where else can $2.7M and combined 288 years of the best medical education converge on an individual patient case at one point in time at near ZERO cost? Growth from 140K to 200K+ U.S. physicians means 50% more expert opinions 50% faster response times 50% more cases solved 21
    22. 22. 22 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Other iConsult Highlights >
    23. 23. Sermo is a Community Verified Physician to Verified Physician Crowdsource App Not Diagnostic Tool Sermo is a Conduit Sermo is Open to All Doctors 23 WorldOne Interactive l Confidential and Proprietary Information l © WorldOne 2013 Why It Works >
    24. 24. 24 What’s Next? > Sermo going global Further development of iConsult and other clinical tools and resources Continue charting our course towards improving global healthcare delivery
    25. 25. Questions?

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