You want me to change to what? An ongoing study of faculty members’ different stages of concern with change and the implications for change implementation in higher education
AN O N G O I N G S T U D Y O F FAC U LT Y M E M B E R S ’ D I F F E R E N TS TAG E S O F C O N C E R N W I T H C H AN G E AN D T H EI M P L I C AT I O N S F O R C H A N G E I M P L E M E N TAT I O N I NH I G H E R E D U C AT I O N Betty Nelson, Ph.D. & Jenelle M.O. Hodges, M.S. Instructional Technology and Innovative Learning Environments University of Alabama at Birmingham Birmingham, Alabama USA
OUR ONGOING STUDY• This ongoing study is examining the Stage of Concern (SoC) of faculty members in a university environment, based on the Concerns Based Adoption Model by Hall and Horde, as the population moves to the use of a new learning management system.
THE STAGES - AWARENESS AND INFORMATIONAL0 – Awareness: Little concern with the innovation is indicated1 – Informational: The focus in this stage is on a general awareness of the innovation is present and the participant has an interest in learning more details such as general characteristics, effects, and requirements in regard to the innovation. Participant does not seem to take a personal interest in the innovation.
THE STAGES - PERSONAL2 – Personal: Individual takes a more personal interest in the innovation. Participant is uncertain about the demands of the innovation, his or her ability to meet these demands, and his or her role with the innovation.
THE STAGES - MANAGEMENT3 – Management: Attention focuses on the processes and tasks of using the innovation and the best use of information and resources. Key concerns are related to efficiency, organization, management, schedul ing, and time demands.
THE STAGES - CONSEQUENCE4 – Consequence: Attention focuses on the impact of the innovation on the participant’s students in their classes. Concerns include performance and competencies and changes needed to increase student outcomes.
THE STAGES - COLLABORATION5 – Collaboration: Focus in this stage is on the coordination and cooperation with others regarding the innovation.
THE STAGES - REFOCUSING6 – Refocusing: The focus here is on finding more universal benefits from the innovation, implementing alternative uses of the innovation, and changing or replacing the innovation with an alternative that is viewed to be more powerful.
THE STAGES OF CONCERN 6 Refocusing IMPACT 5 Collaboration 4 Consequences TASK 3 Management 2 Personal SELF 1 Informational 0 Awareness
THE STAGES OF CONCERN• The SoC in CBAM is built on the framework that when people are thinking about change or experiencing something new, their adoption process is ever evolving. By examining the questions or the kinds of questions they ask, one can determine where they are in the process of adopting the change.
PARTICIPANTS IN DIFFERENT STAGES• For example, those in the early stages of concern would ask questions that are more intrinsically motivated or oriented such as: What is this? How will this affect me?• As they move into being task oriented they will be more concerned with how to use the new innovation or how to use the change most efficiently.• And finally, as this phase is also resolved, the person will begin to focus more on the impact of the change or innovation. Questions may be: Is this change working for students? Is this the best option for all of my learners?
OUR POPULATION• 400 faculty members from one college within a Research University with very higher research activity (RU/VH) (This classification was formally known as R1)
OUR POPULATION• 22 departments and programs make up the one college• Includes the 349 full-time faculty and 51 adjunct instructors
OUR POPULATION• Approximately 41% females and 58% males• The age range of the population is approximately 25-85 years of age.
OUR POPULATION• The approximate racial and ethnic breakdown of the population includes: • 81.7% White or Caucasian • 7.7% Asian • 6.6% African American • 3.7% Hispanic or Latino • 0.3% listed as two or more races
OUR ONGOING STUDY• Participants are completing a web-based or paper-based questionnaire.• Based on their responses, each participant is being placed along the continuum of the Stages of Concern.
DATA COLLECTION THUS FAR…• Approximately 10% of our population has responded to our questionnaire.
DATA AS OF 10/6/11 –DATA COLLECTIONIS ONGOING.
OUR ONGOING STUDY - RESULTS• At the completion of this study, we will have a better understanding of our population based on their stage of concern.• This information can facilitate individualized assistance in the change process and allow universities to better support the implementation of change.• By doing this, the population’s level of use of new innovations will increase and improve the overall success of innovations in a higher education environment.
THANK YOU! Betty Nelson, Ph.D. Jenelle M.O. Hodges, M.S. Instructional Technology and Innovative Learning Environments University of Alabama at Birmingham Birmingham, Alabama USAPlease feel free to stop by our poster presentation… we would love to meet you and answer any questions.