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1© 2014 Virtusa Corporation. All rights reserved
Webinar
Route to Gold : Know Your Customer
March, 19th
2
Speakers
Kumar Ramamurthy
Vice President & Global Head –
Enterprise Information
Management
Michele Goetz
Principal Analy...
3
Topics
1 ​Business need for
MDM
​2
​3 ​Talend – A Market
Leading MDM Solution
​What to look for in an MDM solution
and a...
4© 2014 Virtusa Corporation. All rights reserved
Business need for
MDM
5
BusinessNeedfor MasterDataManagement
Organizations have many systems to conduct business operations
 Lack of Single “so...
6
WhatBusinessesthatdon’thaveanMDMdo?
Different people involved in correcting transactions and stakeholder data
No data st...
7
WhatareBusinessesthatdon’thaveanMDMmissing?
Stakeholder
360
History
Governance
Auditability
Ability to
Personalize a
Cus...
8
Whatisitabout?
Creating the golden record that makes every click personal
Transform customer facing
tasks into data driv...
9
MDMBringsBusinessValue,andBusinessesneeditnow!
M&A and
Restructuring
01010101101010101010101
01011010101010101010101
010...
10© 2014 Virtusa Corporation. All rights reserved
What to look for in an MDM
solution and an MDM
solution provider ?
11
Whattolookfor inanMDMsolution?
Flexible Data Model
Ability to manage complex hierarchies
Different ways to ingest clean...
12© 2014 Virtusa Corporation. All rights reserved
Talend – A Market
Leading MDM Solution
13
0101010110101010101010
1010110101010101010101
0101010101010101010101
1010101010101010101010
1101010101010101010110
1010...
14
TalendMDMkeydifferentiators
Unified
• All in one solution for
Modeling, Data
Quality, Real
Time/Batch
Integration and B...
15
Architecture
Studio
AdminConsole
Master Data
Services
Workflow
Authoring &
Collaboration
Data Quality
Connectors
Trigge...
16© 2014 Virtusa Corporation. All rights reserved
Virtusa
Success Stories
with Talend
17
• Enabled the move from a booking-
centric to a customer-centric world
• Provided Golden Record, Single
View of the Cus...
18© 2014 Virtusa Corporation. All rights reserved
Thank You
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Route to Gold: Know Your Customer with Master Data Management

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In this presentation, Forrester Research analyst, Michele Goetz, along with Glyn Kiefer, Data Architect at TUI UK, Jean-Michel Franco, Talend, and Kumar Ramamurthy, Virtusa, talk about the principles of design, strategy and implementation to establish a “golden record” of the customer. They also explain how to further enrich and augment this with big data, to provide the business with unprecedented insights.

Topics discussed include:

- Improved effectiveness and efficiency across the enterprise with continuous access to a single unified view of customer data assets
- Mastering all stakeholder information governing core transactional systems
- Leveraging Customer data into a personalized experience
- Integration with legacy applications
- Effective distribution of relevant data to end-users for real-time action

Published in: Technology
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Route to Gold: Know Your Customer with Master Data Management

  1. 1. 1© 2014 Virtusa Corporation. All rights reserved Webinar Route to Gold : Know Your Customer March, 19th
  2. 2. 2 Speakers Kumar Ramamurthy Vice President & Global Head – Enterprise Information Management Michele Goetz Principal Analyst Glyn Kiefer Data Architect Jean-Michel Franco Product Marketing Director – Data Governance Products Moderator Panelists Watch this webinar on line: https://info.talend.com/en_mdm_know_yourcustomer.html
  3. 3. 3 Topics 1 ​Business need for MDM ​2 ​3 ​Talend – A Market Leading MDM Solution ​What to look for in an MDM solution and an MDM solution provider ? ​4 ​Virtusa Success Stories ​With Talend
  4. 4. 4© 2014 Virtusa Corporation. All rights reserved Business need for MDM
  5. 5. 5 BusinessNeedfor MasterDataManagement Organizations have many systems to conduct business operations  Lack of Single “source of truth” or a “golden record” of stakeholder data (People , Part or Thing) that govern business transactions cause a huge data quality issue that result in time , money and effort being spent in correcting business issues  Hierarchies in Master Data, duplicates and other complexities exasperate the problem
  6. 6. 6 WhatBusinessesthatdon’thaveanMDMdo? Different people involved in correcting transactions and stakeholder data No data stewardship and data owners identified Resort inevitable manual process No automated resolution of errors and duplicates Error-prone, inconsistent Every one has their own way of fixing problems with stakeholder data No way to audit No way to trace who did, what , when and why? No way to rollback changes No way to go back in time with respect to stakeholder data Time and resource consuming Dollars burnt x !
  7. 7. 7 WhatareBusinessesthatdon’thaveanMDMmissing? Stakeholder 360 History Governance Auditability Ability to Personalize a Customer Ability to Cross sell, Upsell to a Customer Stored Hierarchies
  8. 8. 8 Whatisitabout? Creating the golden record that makes every click personal Transform customer facing tasks into data driven process :  Collect data across touch points  Reconcile into a trusted 360° view  Enrich with Big Data and Analytics  Deliver next best actions to employees together with recommendations and customer experiences
  9. 9. 9 MDMBringsBusinessValue,andBusinessesneeditnow! M&A and Restructuring 01010101101010101010101 01011010101010101010101 01010101010101010101101 01010101010101010101101 01010101010101011010101 01010101101010101010101 0101011010101010101 360° Views Managed Data Accuracy Collaborative Data Governance Information Accessibility Information Accountability MDM Platform Governance, Risk Compliance and Fraud Management Just-in-time and Lean Operations Customer Centric Processes Customer Experience Management Time to Market
  10. 10. 10© 2014 Virtusa Corporation. All rights reserved What to look for in an MDM solution and an MDM solution provider ?
  11. 11. 11 Whattolookfor inanMDMsolution? Flexible Data Model Ability to manage complex hierarchies Different ways to ingest cleanse enrich and de duplicate data Easy to implement and design Low cost, open source, cloud enabled, small foot print Many models to implement like registry, hub or hybrid
  12. 12. 12© 2014 Virtusa Corporation. All rights reserved Talend – A Market Leading MDM Solution
  13. 13. 13 0101010110101010101010 1010110101010101010101 0101010101010101010101 1010101010101010101010 1101010101010101010110 1010101010101101010101 0101010101011010101010 1 0 1 TalendMasterDataManagement The shortest path to trusted & actionable master data Model Explore & Cleanse Enable Stewardship Consolidate & Enrich Operationalize • True multi-domain • Active data model • Audit trails and controls • Real time master data services • Enterprise-wide application access • Embedded data quality • Standardization & matching • Quality analytics and control • Streamlined data hygiene • Completely customizable workflows • Embedded data integration • 800+ components & connectors • Augment with external data
  14. 14. 14 TalendMDMkeydifferentiators Unified • All in one solution for Modeling, Data Quality, Real Time/Batch Integration and BPM • “Start small , expand quickly” approach • Minimized TCO through shared resources • Any use case, any implementation style, any organization • Plan and drive your own MDM journey • Adapts to your data domains and industry • Grow your program at the pace of your business outcomes • Adapt/Grow/Expand through predictable pricing and pay as you go Flexible • Connect to any data sources and targets • Leverage the best of the open source communities • Get beyond your enterprise data with external sources • Extend core capabilities with custom connectors, data quality rules and patterns Open • Augment your 360° views with new data sources • Connect the physical with the digital world • Connect your big data with your business entities • Add Data Governance capabilities into your Big Data initiatives Ready For Big Data
  15. 15. 15 Architecture Studio AdminConsole Master Data Services Workflow Authoring & Collaboration Data Quality Connectors Triggers Audit log & timeline Role Based Access & Controls Data Modeling ACTIVE Model Talend MDM Legacy SystemsERP External Data Sources CRM Cloud Apps Implementation team LOBs usersData Stewardship Team
  16. 16. 16© 2014 Virtusa Corporation. All rights reserved Virtusa Success Stories with Talend
  17. 17. 17 • Enabled the move from a booking- centric to a customer-centric world • Provided Golden Record, Single View of the Customer to operational solutions • Enabled loyalty programme for customer retention • Improved customer experience across all channels • Developed a hybrid customer hub solution to match customer information from multiple sources for operational use • Tightly integrated into analytical solutions, creating the Golden Record and using analytics to enhance it • Talend’s integration, matching and standardization services coupled with Experian enrichment are used to deliver a robust and scalable platform • Create as single view of the customer and enable a 1-2-1 relationship • Produce personalised offerings for each customer and allow upsell and cross-sell • Provide a seamless user experience, drive loyalty and retention Virtusaenhancescustomerexperiencefora leadingEuropean travelcompanybyimplementingacustomermastersolution ​Virtusa solution​Business challenge/ objective ​Business outcome AfterBefore
  18. 18. 18© 2014 Virtusa Corporation. All rights reserved Thank You

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