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Exploitez toute la valeur de vos données client et produit grâce à talend 6

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La valeur de vos données client, produit, ou liées à votre organisation augmente considérablement. Potentiellement, elles peuvent favoriser l'engagement de votre clientèle, augmenter vos ventes ou dynamiser votre efficacité opérationnelle... pour finalement transformer votre entreprise grâce à vos données. Etes-vous prêt à en tirer avantage ?

Découvrez comment Talend 6 :
- vous permet de mieux contrôler et maîtriser vos données les plus importantes et critiques grâce au data masking, à la gestion des données de contacts et aux fonctions de découverte sémantique ;
- enrichit vos master data tirant parti de fonctions avancées de Big Data en temps réel et de machine learning ;
- permet d'intégrer simplement vos master data dans vos applications digitales, web, mobile, ou Cloud.

Published in: Technology
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Exploitez toute la valeur de vos données client et produit grâce à talend 6

  1. 1. 1 ©2015 Talend Inc Exploitez toute la valeur de vos données client et produit grâce à Talend 6 Christophe Toum - Senior Product Manager Jean-Michel Franco – Product Marketing Director
  2. 2. 2 Accéder au wébinaire online associé à cette présentation https://info.talend.com/fr_mdm_unlocking_value_dataassets.html English version : https://info.talend.com/en_mdm_u nlocking_value_dataassets.html
  3. 3. 3 ©2015 Talend Inc Christophe Toum Sr Product Manager @christopheToum Jean-Michel Franco Product Marketing Director @jmichelfranco Exploitez toute la valeur de vos données client et produit grâce à Talend 6
  4. 4. 4 Dynamiser l’entreprise par ses données Les entreprises orientées données … · 23X plus d’acquisition de clients · 6X plus de fidélisation clients · 19X plus rentables McKinsey’s DataMatics 2013 Survey - Using customer analytics to boost corporate performance
  5. 5. 5 Clients & fournisseurs BIG DATA Applications on premises APPLICATION DANS LE CLOUD I INTERNET DES OBJETS I CLIENTS I FOURNISSEURS Studio pour les développeurs Self service web Talend Data Fabric 1ère plateforme d’intégration de données sur Spark
  6. 6. 6 APPLICATION INTEGRATION CLOUD INTEGRATION DATA INTEGRATION BIG DATA INTEGRATION MASTER DATA MANAGEMENT Une plateforme de données moderne pour tous vos besoins d’intégration TOUT INTÉGRER. OPERER EN TEMPS RÉEL. AGIR AVEC CLAIRVOYANCE.
  7. 7. 7 • Suites logicielles unifiées • Qualité données / data masking • Licence par souscription • Support Platinum support Packaging de Talend 6 Talend Data Fabric Data Management Platform Data Services Platform Big Data Platform MDM Platform Real-time Big Data Platform Plate- formes Entry Level Open Source Integration Cloud Data Integration ESBBig Data Talend Open Studio for Data Quality Talend Open Studio for ESB Talend Open Studio for Big Data Talend Open Studio for MDM Talend Open Studio for Data Integration • License Open source • Téléchargement gratuit • Intégration avancée • Licence par souscription • Support Gold
  8. 8. 8 Talend Real-time Big Data La 1ère plateforme d’intégration de données sur Spark Internet des Objets Une plateforme d’intégration de bout en bout pour l’Internet des Objets Intégration en continu Une productivité améliorée pour vos développement grâce au déploiement en continu Nouvelles perspectives Les données de référence les vues 360° en temps réel dans vos applications mobiles et Cloud avec les API MDM REST Données plus intelligentes et mieux sécurisées Masquez vos données et détectez le contenu grâce à la découverte sémantique Libérez tout le potentiel de Spark et de l’intégration Big Data en temps réel Talend 6 en bref
  9. 9. 9 Qualité de données Les principales évolutions de Talend 6 Plus d’Intelligence • Découverte automatique pour comprendre les types de données et contenus et suggérer les indicateurs pertinents • Composant de machine learning Spark pour les recommandations et classifications • Prévisualisation des données avec échantillonnage automatique • Nouvelle interface utilisateur pour l’analyse de la qualité des données et le monitoring (portail Data Quality) Expérience Utilisateur • Big Data: Profiler les fichiers HDFS files grâce aux tables Hive transparentes. • Données Clients: Nouveau composants de data masking. Nouveau composant de validation d’email validation avancée de la syntaxe, vérification des domaines et validation on-line. Option batch dans l’API dédie aux solutions de vérification d’adresse dans le cloud Prêt pour • Java, Eclipse, Drools • Data Mart Data Quality avec SQL Server • Montée de version Spago dans le Portail DQ Mis à jour technos.
  10. 10. 10 • Un masquage intelligent permettant des préserver les relations dans les données Préserver les relations existantes comme les identifiants , clés étrangères… Benefices: sécuriser les données à la source, se protéger face aux fuites de données Data Masking Des données mieux protégées
  11. 11. 11 Master Data Management Les principales évolutions de Talend 6 Déploiement Entreprise • Architecture refactoring on Tomcat • Gestion d’événements compatibles cluster sur ActiveMQ • Indexation full-text en cluster • Integration renforcée des rôles MDM et BPM • Gestion des utilisateurs concurrents ou nommés • API REST moderne, compatible JSON, intégrant un MDM Query language pour sélection, insertion, suppression et modification Langage de query compatible JSON-style pour des recherches complexes et combinées Fonction “as of <date- time>” pour gérer les valeur de données à date API • Refonte de l’interface Web pour l’accès aux données MDM • Refonte de la stewardship console • Refonte de l’interface de Workflow Expérience Stewardship • Montée de version des technologies sous jacentes, Java, Eclipse, Drools, Spago BI • Nouvelle version de Bonita BPM Mis à jour technos.
  12. 12. 12 Bénéfices: Guider l’expérience client là où on en a le plus besoin • Intégrer vos données clients et produits dans vos applications web et mobile en un clin d’œil grâce à l’API REST • Intégrer les données client dans toutes leurs dimensions dans les Applications opérationnelles et Mobile - Profil - Historiques des Transactions - Analytiques - Parcours client et interactions - Sentiments and feedbacks • Augmenter la vue 360° client et rendez la disponible sur le terrain Exploiter les données de référence et analytique dans les applications centrées client Enrichir les applications Big Data, Mobile, et Cloud grâce à l’API MDM REST
  13. 13. 13 Question & Réponse http://fr.talend.com/products/talend-6En savoir + L’enregistrement du webinar vous sera envoyé très prochainement

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