Engaging the European Code of Conduct


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How/why Business & Decision engaged the European Code of conduct and created Greenethiquette, a mandate for a clear cloud

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Engaging the European Code of Conduct

  1. 1. Engaging the European Code of Conduct for eco- responsible Data Centers Gerald Dulac (Fondateur, Eolas/Business & Decision ) & Jean-Michel Franco (Directeur des solutions, Business & Decision) • Green IT@Business&Decision : a short history • Engaging the COC : the why and the how ; lessons learned • Engaging our eco-system into better efficiency. Our initiatives. European Code of conduct For Data Centers
  2. 2. Context : Roll out of a New « Green » Datacenter Growth of activity is pushing the current • 2 data center including one Co-located infrastructures to • Power efficiency (electricity, cooling…) as the breakthrough to face this growth their limits A new facility has to be built, based on • Critical Adaptive Eco Hosting the following • Best practices repository (ITIL…) principles • Recycling of industry building: minimal ecological footprint to design the building Fully committed to • Designed for holistical eco-efficiency : small usage of water (limitation of volumes , sustainability usage of water table), low energy consumption (free-cooling, green hardware,…) principles • Commit to Green IT best practices and standards Based in a region • Green energy (hydraulic) (Grenoble) with • Or energy with minimal carbon footprint (nuclear) strong eco strength • Water cooling for maximum ratio between heat consumed/wasted A full set of • Optimal management of heat innovative solutions • A unique tool to integrate the energy efficiency into the SLA’s (Scada) for green IT • Hardware (servers, cooling, electricity) sourced with regards to energy efficiency • Total transparency around energy consumption
  3. 3. Our approach : low carbon footprint, high efficiency and SLA Datacenter : The connected energy box Use energy with low Fair resilience Produce green energy Reuse energy (essais carbon footprint principles(reliability , (solar) groupes, cooling) ( hydraulic) avaibility, recovery) Datacenter As A Service Use resource only when needed : cooling, electric distribution, Minimize resource energy consumption: free cooling low voltage SCADA Infrastructure As A Service : Volume servers with low energy Optimize IT throughput : virtualization, Use the right resource at the right place : consumption mutualized managed services, multi cloud network Application layers, SaaS : Multi Iaas application architecture
  4. 4. The need for a Code of Conduct : performance driven by best practices and measures 1) You can’t manage what you can’t measure ! => driven by best practices, measured through a performance metrics framework 2) Build & Run 24*7 => continuous improvement in quality of service needs well defined systems of measure 3) Provide evidence of our commitment to eco-efficiency : engage data center team and B&D management, raise awareness from our Customers
  5. 5. 26/03/2010 European Code of Conduct: answer to the Request for Information.  Describe what is being done, measure performance • One preparation meetings with Bernard Lecanu • 2 months elapsed to understand the code, define role & responsibilities, and gather the underlying data • One finalization meeting with Bernard Lecanu to finalize the answer to the RFP. • Meeting with Paolo Bertoldi and B. Lecanu and our CEO, Patrick Bensabat to formalize the participation 5
  6. 6. How to further drive adoption of eco-responsible best practices : our GreenEthiquette initiative • Encourage users to adopt an environmental friendly attitude towards ICT utilization, even if it is outsourced : – Raise awareness by understanding the stakes and what constitutes the ecological impact of digital services – Commit to fair consumption and avoid the “always on” mindset (when it leads to over-emphasis on performance and availability) – Influence eco-responsibility from hosted services suppliers by requesting them to commit and report on their eco-efficiency • A few basic rules – A charter drafted by the provider of digital services that drives his own commitment together with his hosted service provider – An open, accessible-to-all, label, that mostly formalizes a code of conduct : no minimum service level other than market standards (European code of Conduct, ClimateSavers..) shall be requested to the parties engaged – A unique charter on the market since it is meant for a new type of population, but one that is based on standards: standards determine the measuring elements and practices to be used. The charter defines transparency rules so that they can be shared
  7. 7. The five Greenethiquette commitments Optimize Energy efficiency Minimize IT resources utilization Setup recycling policies (servers and consumables) Source eco-efficient harware (low carbon footprint, low power usage) Consider fair performance & resilience principle for SLAs
  8. 8. 26/03/2010 Using greenethiquette to translate our eco-responsability achievment into concrete customer value 8
  9. 9. 26/03/2010 Key takeways (1/2) Becoming a participant to the European Code of Conduct is easy and straightforward • No costs • Small resource needed to engage in the process • Adapted to the current situation : no obligation to change the physical infrastructure and underlying resources Impact is strong within the team • Repository driven best practices • A way to engage a team collectively towards eco- responsibility Use approaches such as Greenthiquette to demonstrate the impact of eco-efficiency within the service scope that you deliver to your internal or external customers 9
  10. 10. 26/03/2010 Key Takeways (2/2) 10