Stuarthall Presentation

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Stuarthall Presentation

  1. 1. Stuart Hall “Representation & the Media” Part 1 Professor at the Open University in England
  2. 2. Politics of the Image <ul><li>Media Plays Huge Role in Society </li></ul><ul><li>- display images: accurate or distorted </li></ul><ul><li>Images Central to Communication </li></ul><ul><li>- either accurate or distorted: has strong effects sent through the media. </li></ul><ul><li>Communications = POWER </li></ul><ul><li>- this is obtained by influencing individuals by </li></ul><ul><li>these images. </li></ul><ul><li>- having knowledge about the media and the </li></ul><ul><li>images power creates knowledge. </li></ul>
  3. 3. Interrogation of the Image <ul><li>Only way to understand the image: </li></ul><ul><li>- asking the hard questions </li></ul><ul><li>- not accepting the actual image </li></ul><ul><li>- looking behind the actual image </li></ul><ul><li>By not accepting the image, the image does not have one meaning. Therefore the image does not have power . </li></ul>
  4. 4. Representation of Images Example: American Flag To Americans : - Freedom - Power - Honor - Men who died serving our country To Others : - The United States Or Others : - Hatred
  5. 5. Cultural Studies <ul><li>Global understanding of Images </li></ul><ul><li>Visual Texts Transmitted by the Media </li></ul><ul><li>- All must have same meaning </li></ul><ul><li>- Example: American Ads to China </li></ul><ul><li>Stuart Hall Definition: “… Cultural studies researchers often concentrate on how a particular phenomenon relates to matters of ideology, nationality, ethnicity, social class, and gender.” </li></ul>
  6. 6. Representation <ul><li>Stuart Hall defines all Representation as: </li></ul><ul><li>To Present </li></ul><ul><li>To Image </li></ul><ul><li>To Depict </li></ul><ul><li>Within the Media (gays, women, families, ect.) </li></ul>
  7. 7. Old View of Representation <ul><li>Common Idea: Images already have meaning and just “re-presents” the image. - assuming the audience understands the image already </li></ul><ul><li>Example: “Politicians stand in for us. Where we can’t be they can be representing us.” </li></ul><ul><li>Error: All have our own ideas not just one. </li></ul>
  8. 8. New View of Representation <ul><li>Images do NOT have one fixed meaning </li></ul><ul><li>Meanings are given to images based on person </li></ul><ul><li>Meanings will continue to always change </li></ul><ul><li>Examples: 1. A meeting (S.H.) </li></ul><ul><ul><ul><ul><ul><li>-All have different agendas </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>-Different feedback </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li> -Roles employees play within the office. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2. This Class </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- A communications class, not all communication majors. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- All want different outcomes from the class </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- All putting in different work loads </li></ul></ul></ul></ul></ul>
  9. 9. Stuart Hall’s Key Concepts <ul><li>Culture: is a primary element with meanings of images. </li></ul><ul><li>Shared Culture: countries must make sense of an image and words. </li></ul><ul><li>Conceptual Maps: words translated mean the same thing. Example: a chair is a chair and a table is a table. </li></ul><ul><li>Culture Mirror Images: allows to store objects and images (learning a languages and translating meanings) </li></ul>

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