http://www.clickz.com/3632717To better understand the state of online video, consider the following:Almost 80 percent of U.S. Internet users watched videos for roughly five hours in December 2008, with an average duration of 3.2 minutes per video, according to comScore.65 percent of online video views were streamed between 9 a.m. and 5 p.m., Monday through Friday, making this video primetime due to the faster Internet connections available at work, reported Nielsen Online.In 2009, online video advertising is projected to grow 45 percent to $850 million, according to eMarketer's latest forecast.5 percent of mobile subscribers accessed mobile video on their phones each month, according to Nielsen in its Q3 2008 Mobile Video Report.About one-third of online retailers offer video on their sites, according to Vovici Corp.'s September 2008 research for Internet Retailer.
Is Video Right for You?
Lights, Camera, Action!<br />When to Use Video<br />
Video Is Increasingly Popular<br />Anyone can create a video<br />Some interesting stats:<br />~85% of the total U.S. Internet audience views online video every month<br />The average online video viewer watched 12.2 hours of video<br />~30 million videos are watched each month<br />39% of all videos were on Google Sites<br />Source: comScore 2009<br />
Videos Are Best for…<br />Emotional appeal <br />e.g., stronger customer testimonials when viewers can see enthusiasm in their face<br />Visual topics <br />e.g., demonstrations<br />Remote communications<br />Extend a current communication (e.g, convention speech) by posting a video recording<br />Quick grabs<br />Generating interest in a topic; heighten awareness<br />
Most Videos Should Be Short<br />The average view time<br />for videos on the internet<br />is 3 minutes<br />
What can you say / show in only 3 minutes?<br />
3-in33 Points in under 3 Minutes<br />What is it?<br />Why is it important?<br />Who cares?<br />Who/What benefits?<br />What is the call-to-action?<br />Look for more information<br />Tell others<br />Attend an event<br />Buy this product<br />