Using Social Media To Engage Employees


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Slides from Using Social Media to Engage Employees at the Alliance for Workplace Excellence Thinkfest. June 1, 2010

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  • 2010 Gen Y will be bigger than the baby boomers Social Media has overtaken porn as the #1 activity on the web1 of 8 couples married last year met onlineIf Facebook was a country, it would be the 4th largest2009 Department of Ed study – online students out performed those receiving face-to-face instruction1 in 6 students higher ed students enrolled in online instruction 55-65 year old women –Facebook fastest growing segment80 % of Twitter usage is on mobile devicesEmail is passe – 2009 Boston College quit distributing email addresses to all freshmenWikipedia – 13 million articles, more accurate than Encyclopedia Britannica78% of consumers trust peer recs – only 14% trust advertisements 24 of the 25 largest newspapers repoting declining circulation Social media is not a fad – a fundamental shift in the way we communicate
  • Not about Facebook or Twitter or YouTube. This is about being able to access info in a way that is consistent with the rest of your life.Stats on SMS to GoogleOpen Table reservation by mobile?Mobile usage increasingWe ask SO SO much of people when it comes to their health insurance and benefits…. Go to the doctor, ask tough questions, compare costs… theFrame the conversation: health care is complex and we’re asking complex decisions, etc but not providing the most basic infoExercise:Who can get the phone number to Boulevard restaurant?Ways to do it: text message Google, Yelp, online, 411Piece of trivia? James Bond movies? Ways to do it: wikipedia, google, iPhone app?Copay for your Rx plan?Why not?
  • and in case you needed more reasons… the top 10 most popular website in the worldU.S. visits to social networking Websites increased 62 percent in September 2009 from September 2008. FB accounted for 58.6% of all U.S. visits among 155 social networking websites in September 2009, a 194 percent increase over the site's market share from September 2008. Facebook, which crossed the 300 million member threshold one month ago,Twitter had 1,170 percent growth in Sept 2009 as well. Age groups: 55 percent of social network users are 18 to 34 years of age. Older citizens seem to be flocking to social networks to connect with people, perhaps friends geographically dispersed or with whom they'd fallen out of touch. U.S. visits to social networking Websites from users 55 and older increased 77 percent from September 2008.Facebook visitors aged 55 and older increased 108 percent in September 2009 compared with September 2008. Visitors from that age group increased 26 percent on MySpace.
  • Image –Employee deciding between benefits materials and facebook, youtube, etc With everything available online, it takes a high bar to grab people’s attention. How are you going to get people to pay attention to mudane insurance info when they could be doing anything else ??
  • Using Social Media To Engage Employees

    1. 1. Using Social Media to Engage Employees<br />AWE<br />June 1, 2010<br />Janet McNichol<br />
    2. 2. Engaging Employees Using Social Media<br /><ul><li>why social media matters
    3. 3. tools to know and how to use them
    4. 4. tips</li></li></ul><li>Hyperconnected<br />There have always been fears that each new form of technology will diminish good-old-fashioned means of maintaining friendships.<br />But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!<br />This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.<br />Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr <br />
    5. 5. Ways We’ve Been Communicating<br /><ul><li>newsletters
    6. 6. static intranets
    7. 7. managers (maybe)
    8. 8. in-person meetings
    9. 9. posters and physical materials</li></ul>This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    10. 10. Ways We’ll Communicate From Now On<br /><ul><li>social media sites
    11. 11. company blogs
    12. 12. online videos
    13. 13. lots of technology that we haven’t thought up yet!</li></ul>This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    14. 14. Social Media has Changed Expectations<br />4 out of 5 adults use social media <br />93% believe a company should have presence on Social Media sites<br />42% of adults and 55% of youth want to interact with their favorite brand through one or more social media tools<br />Thanks to for the image<br />This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    15. 15. Really about access to information <br />Communicating with and interacting with employees and families the way they are used to receiving information <br /><ul><li>On demand
    16. 16. Real time
    17. 17. Personalized
    18. 18. Anywhere</li></li></ul><li>Networks Go Online<br />These social networks reflect both real world offline interactions and new social networks or connections formed online.<br />This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.<br />Photos by<br />
    19. 19. Today’s Most Popular Websites <br />
    20. 20. How Many of You Use…<br />
    21. 21. Online Networks<br />What is it? <br />Good HR Comm uses<br />Facebook, MySpace, LinkedIn and thousands of other social networks connect individuals and communicate interests and activities. Sites like Ning even let you create your own. Whether personal or professional, they are incredibly powerful tools for distributing information and ideas.<br />Add profiles to your intranet so employees can post a photo, some of their interests outside of work and what they are working on—tremendously helpful for geographically dispersed teams <br />Network employees who are hired in the same month—let them go through orientation together, even virtually, and share their experiences<br />Create a Facebook group for wellness events (especially if you’re doing a lot of online classes or events—get families to join too for frequent updates and information!)<br />This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    22. 22. <ul><li>founded in 2003
    23. 23. more than 65 million members half are outside the U.S.
    24. 24. considered the new Rolodex or resume
    25. 25. strong “groups” function
    26. 26. median age is older than most social networking sites</li></ul>This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    27. 27.
    28. 28. <ul><li>founded in 2004
    29. 29. more than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared daily
    30. 30. 300 million active users + 50% log on to Facebook in any given day
    31. 31. fastest growing demographic is those 35 years old and older
    32. 32. The average user has 110 “friends” of those 6.6 are close friends. (from with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.)</li></ul>This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    33. 33.
    34. 34. <ul><li>founded in 2006
    35. 35. top 50 website with 1000+% growth each month
    36. 36. 45-54 year olds are the top demographic
    37. 37. Short, succinct, rapid fire, real-time messages = conversational</li></ul>This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    38. 38. What is it? <br />Microblog that lets you post only 140 characters at once<br />Also: Yammer and internal platforms<br />Good HR Comm uses<br />Everything you would use a blog for – but shorter!<br />Promoting blogs and other online content<br />Quick tips and reminders<br />Customer support<br />Mobile access for employees and spouses<br />Searching for current information<br />Creating searchable notes of interesting articles<br />This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    39. 39. This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    40. 40. It’s easy to archive and search your tweets.<br />
    41. 41.
    42. 42. Blogs<br />What is it? <br />Simple and easy way to create web content and self-publish. <br />They also give readers the opportunity to respond with comments and have a dialog with the author.<br />Good HR Comm uses<br />Leadership communication (send out messages from the CEO in a blog format so employees can respond—make sure to address the comments!)<br />News and updates—almost anything can be communicated in a blog format, giving readers an chance to give instant feedback <br />Public recognition and employee-driven recognition—let employees recognize each other’s accomplishments or add kudos to an official recognition<br />
    43. 43.
    44. 44. Reality and Wikiality<br />Wiki = the Hawaiian word for “fast.”<br />Online wikis are designed to allow anyone to share information fast!<br />This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.<br />Photo by<br />
    45. 45. Reality and Wikiality<br />Some think wikipedia is not reliable because anyone can write anything! But social networks emerge to regulate each topic.<br />In wikis, individuals create something together that none of the individuals could have made alone.<br />This slide is by Tasha Bock with credit to James H Fowler & Nicholas A. Christakis the authors of Connected.<br />Photo by<br />
    46. 46. Wiki<br />What is it? <br />A wiki, just like the most famous one, wikipedia, lets multiple users edit the same web page or content. They are ideal for internal collaboration.<br />Good HR Comm uses<br />Sharing tips for using your fitness incentive or posting favorite yoga studios or personal trainers near your offices (let your employees contribute to your health and wellness goals!)<br />Letting a manager and employee co-write performance goals and maintain progress records throughout the year<br />This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    47. 47. Podcasts and Videocasts<br />What is it?<br />Good HR Comm uses<br />Online downloadable audio and video clips. Play them on your computer or drop them on your iPod to take home with you.<br />Post a short video of CEO or leadership speaking about a new program <br />Create a recruitment video<br />Quick monthly updates from leadership (cover business results, comp and bonuses, upcoming performance reviews)<br />Create podcasts of enrollment meetings or new hire orientation (especially helpful for remote employees who may not have the opportunity to attend an in-person meeting) <br />401(k) basics podcast series to get the basics of your plan (even better if you team it with an online forum for when employees have questions!)<br />Create a contest for the best 2 minute video about a key topic—health care, wellness, 401(k) investing—hearing the message from other employees will encourage yours to act<br />This slide is attributed to Jennifer Benz and Jessica Lee.<br />
    48. 48.
    49. 49. You must meet high standards <br />
    50. 50. Four critical questions<br />What are your objectives?<br />Who are your employees and what sites are they already using?<br />What is a wise use of investment dollars? What will have long-term ROI?<br />What is efficient to monitor & maintain?<br />
    51. 51. Tips<br />Don’t block employee access to tools at work<br />
    52. 52. Tips<br />Check people out online before you meet them.<br />What do people see when they Google you? Build your own brand.<br />
    53. 53. Tips<br />Think of comments you receive like publicity (any publicity is good publicity)<br />Let go of control. Think in terms of influencing and leading.<br />Remember who signs your paycheck<br />
    54. 54. Tips<br />Don’t worry about your popularity – number of connections and number of followers.<br />After you connect with someone online, look for an opportunity to meet in person. (e.g., attend a Tweetup or just meet for coffee)<br />
    55. 55. If You’re Just Getting Started<br />Join LinkedIn and create a profile then connect with past business connections.<br />Search for information on Twitter. Type in your organizations name, a topic, or try a hashtag like #shrm or #awe10. Sign-up and start following some people.<br />Pick a couple of blogs to follow.<br />
    56. 56. If You’re Just Getting Started<br />Lurk. You can just read for awhile before you comment.<br />When you’re ready, join or start a conversation.<br />Share your knowledge and build your own brand.<br />
    57. 57.
    58. 58.
    59. 59. Contacting Me<br />Janet G. McNichol, SPHR, CAEHuman Resources Director American Speech-Language-Hearing Association 2200 Research Boulevard #235 Rockville, MD  20850-3289 <br />Direct Line:  301-296-5714<br />Connect with me on LinkedIn:<br />Follow me on Twitter:<br />Read my blog:<br />Like the ASHA Wellness Facebook Page:<br />