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MIPA 2013
Writing a news show
Jesse Sutherland
@jmclean3

waterford kettering HS
MIPA 2013
Writing a news show
Jesse Sutherland
@jmclean3

waterford kettering HS
ABOUTme.
ABOUTme.

Brief introduction

My career
High school broadcast journalism teacher at Waterford
Kettering HS. Michigan state...
ABOUTme.

Brief introduction

My career
High school broadcast journalism teacher at Waterford
Kettering HS. Michigan state...
News values.

Impact

Timeliness

prominence

Proximity
News values.
Deciding what to cover

Impact

Timeliness

prominence

Proximity
News values.

Conflict

Bizarreness

Currency

Human
Interest
News values.
Deciding what to cover

Conflict

Bizarreness

Currency

Human
Interest
Story formats.
Story formats.

What makes up a news show
Story formats.

What makes up a news show

Live
Story formats.

What makes up a news show

Live

+

Package
Story formats.

What makes up a news show

Live

+

Package

+

Interview
Story formats.

What makes up a news show

Live

+

Package

+

Interview

+

reader
Story formats.

What makes up a news show

Live

+

Package

+

Interview

rundown

+

reader
rundown.
rundown.

Putting it all together
Be a tease.
Be a tease.
Keep people Watching

news teasers
Keep your audience intrigued about what’s coming up
next.
Be a tease.
News drives your teases- not the other way around.
Ethics still apply
Grab your best pictures
Use your best wo...
Be a tease.
Keep people Watching

News drives your teases- not the other way around.
Ethics still apply
Grab your best pic...
Be a tease.
Be a tease.
Keep people Watching

LO-AM Example
Think about how this could work at your school.
transitions.
transitions.
Making a newscast flow
transitions.
Making a newscast flow
Transitions.
Transitions.
Making a newscast flow

Rough transitions
Structuring your news show together should be a
thoughtful process
Intros & outros.
Reporter should write these
Lead in and out without repeating
Keep it simple
Command attention
Intros & outros.
Making a newscast flow

Reporter should write these
Lead in and out without repeating
Keep it simple
Comm...
intros.
intros.
grab attention

Avoid cliches
Pay attention to how you’re starting into a story.
People tune out cliches.
Intros & outros.
Intros & outros.
Making a newscast flow
intros.
intros.
Set the stage

Set the stage
Help to transition into the story by offering some of
the basic facts.
intros.
intros.
Set the Stage

Set the stage
Help to transition into the story by offering some of
the basic facts.
rundown.
rundown.
Putting it all together?
Ending a show.
Ending a show.
anchor sign off

Sign off
Walter Cronkite was famous for his “and that’s the
way it is.” sign off on CBS Ev...
QUESTIONTIME.
Q&A

QUESTIONTIME.
PLEASE, DON’T BE AFRAID!
contactme.

Jessesutherland
Writing a Broadcast news show
contactme.
FACEBOOK

FACEBOOK.COM/ketteringmclean
TWITTER

TWITTER.COM/jmclean3
LINKEDIN

LINKEDIN.COM/in/jessmclean

Jess...
Thank you.
For listening to me ramble
Thank you.
For listening to me ramble
exit
IMpact

information has impact if it affects a lot of people

GOBACK
Timeliness

information has timeliness if it happened recently

GOBACK
Prominence

information has prominence if it involves a well-known person or
organization

GOBACK
Proximity

information has proximity if it involves something happening
somewhere nearby

GOBACK
Conflict / controversy

information has conflict if it involves a disagreement between two or
more people

GOBACK
Bizarreness

information has weirdness if it involves something unusual or
unexpected

GOBACK
Currency

information has currency if it is related to some general topic a lot of
people are already talking about

GOBAC...
Human interest

information has human interest if it shows trials, tribulations, and/or
successes of an individual

GOBACK
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Writing a Broadcast News Show - MIPA 2013

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[Unfortunately, slideshare wouldn't allow me to upload a Keynote presentation - so I had to just upload the PDF]
In the broadcast world, reporters get only one shot at grabbing their viewers in and communicating the news effectively. Come to this session to learn about picking stories, structuring them together, writing teasers and intros, and marking scripts, in order to do just that.
Jesse Sutherland, Adviser, Waterford Kettering HS

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Writing a Broadcast News Show - MIPA 2013

  1. 1. MIPA 2013 Writing a news show Jesse Sutherland @jmclean3 waterford kettering HS
  2. 2. MIPA 2013 Writing a news show Jesse Sutherland @jmclean3 waterford kettering HS
  3. 3. ABOUTme.
  4. 4. ABOUTme. Brief introduction My career High school broadcast journalism teacher at Waterford Kettering HS. Michigan state director for JEA. Treasurer for MIPA.
  5. 5. ABOUTme. Brief introduction My career High school broadcast journalism teacher at Waterford Kettering HS. Michigan state director for JEA. Treasurer for MIPA. My Program WKHS-TV produces a live daily news show at our school. This is only our 4th year of existence.
  6. 6. News values. Impact Timeliness prominence Proximity
  7. 7. News values. Deciding what to cover Impact Timeliness prominence Proximity
  8. 8. News values. Conflict Bizarreness Currency Human Interest
  9. 9. News values. Deciding what to cover Conflict Bizarreness Currency Human Interest
  10. 10. Story formats.
  11. 11. Story formats. What makes up a news show
  12. 12. Story formats. What makes up a news show Live
  13. 13. Story formats. What makes up a news show Live + Package
  14. 14. Story formats. What makes up a news show Live + Package + Interview
  15. 15. Story formats. What makes up a news show Live + Package + Interview + reader
  16. 16. Story formats. What makes up a news show Live + Package + Interview rundown + reader
  17. 17. rundown.
  18. 18. rundown. Putting it all together
  19. 19. Be a tease.
  20. 20. Be a tease. Keep people Watching news teasers Keep your audience intrigued about what’s coming up next.
  21. 21. Be a tease. News drives your teases- not the other way around. Ethics still apply Grab your best pictures Use your best words Deliver Keep it simple
  22. 22. Be a tease. Keep people Watching News drives your teases- not the other way around. Ethics still apply Grab your best pictures Use your best words Deliver Keep it simple
  23. 23. Be a tease.
  24. 24. Be a tease. Keep people Watching LO-AM Example Think about how this could work at your school.
  25. 25. transitions.
  26. 26. transitions. Making a newscast flow
  27. 27. transitions. Making a newscast flow
  28. 28. Transitions.
  29. 29. Transitions. Making a newscast flow Rough transitions Structuring your news show together should be a thoughtful process
  30. 30. Intros & outros. Reporter should write these Lead in and out without repeating Keep it simple Command attention
  31. 31. Intros & outros. Making a newscast flow Reporter should write these Lead in and out without repeating Keep it simple Command attention
  32. 32. intros.
  33. 33. intros. grab attention Avoid cliches Pay attention to how you’re starting into a story. People tune out cliches.
  34. 34. Intros & outros.
  35. 35. Intros & outros. Making a newscast flow
  36. 36. intros.
  37. 37. intros. Set the stage Set the stage Help to transition into the story by offering some of the basic facts.
  38. 38. intros.
  39. 39. intros. Set the Stage Set the stage Help to transition into the story by offering some of the basic facts.
  40. 40. rundown.
  41. 41. rundown. Putting it all together?
  42. 42. Ending a show.
  43. 43. Ending a show. anchor sign off Sign off Walter Cronkite was famous for his “and that’s the way it is.” sign off on CBS Evening News.
  44. 44. QUESTIONTIME.
  45. 45. Q&A QUESTIONTIME. PLEASE, DON’T BE AFRAID!
  46. 46. contactme. Jessesutherland Writing a Broadcast news show
  47. 47. contactme. FACEBOOK FACEBOOK.COM/ketteringmclean TWITTER TWITTER.COM/jmclean3 LINKEDIN LINKEDIN.COM/in/jessmclean Jessesutherland Writing a Broadcast news show email jmclean3@gmail.COM slideshare slideshare.net/jmclean3 wkhstv youtube.COM/wkhstv
  48. 48. Thank you. For listening to me ramble
  49. 49. Thank you. For listening to me ramble exit
  50. 50. IMpact information has impact if it affects a lot of people GOBACK
  51. 51. Timeliness information has timeliness if it happened recently GOBACK
  52. 52. Prominence information has prominence if it involves a well-known person or organization GOBACK
  53. 53. Proximity information has proximity if it involves something happening somewhere nearby GOBACK
  54. 54. Conflict / controversy information has conflict if it involves a disagreement between two or more people GOBACK
  55. 55. Bizarreness information has weirdness if it involves something unusual or unexpected GOBACK
  56. 56. Currency information has currency if it is related to some general topic a lot of people are already talking about GOBACK
  57. 57. Human interest information has human interest if it shows trials, tribulations, and/or successes of an individual GOBACK

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