News Literacy PSA Project - JEA Fall Conference 2013

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This was a second part of a news literacy program funded through a McCormick foundation grant. The project bring two teams (one from Chicago, one from DC) of four students each to the Boston convention. Led by myself and Multimedia Instructor, Kris Doran, the teams will each create a 2-minute public service announcement that will be viewed at the end of each convention. The team PSA will address the question: “How does media affect the way teenagers view themselves and the world?”

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News Literacy PSA Project - JEA Fall Conference 2013

  1. 1. NEWS LITERACY PSA Project Instructors: Kris Doran & Jesse Sutherland Saturday, November 16, 2013
  2. 2. YOUR INSTRUCTORS Jesse Sutherland @jmclean3 Kris Doran @kristoferdoran Broadcast Journalism Adviser Interactive Media Instructor I advise WKHS-TV at Waterford Kettering High School in Waterford, MI. I have experience in TV, Radio and Newspaper I advise the Interactive Media program at the Trumbull Career & Technical Center. We make a show called Spotlight. I’ve also worked in TV & Sports prior to teaching. PSA PROJECT Saturday, November 16, 2013 #nhsjc
  3. 3. STEP 1 Identifying Our Purpose Saturday, November 16, 2013
  4. 4. OUR CHALLENGE To create a PSA that examines: “How does media affect the way teenagers view themselves and the world?” PSA PROJECT Saturday, November 16, 2013 #nhsjc
  5. 5. OUR MISSION 2 PSA PROJECT Saturday, November 16, 2013 TEAMS MESSAGES MINUTE LONG PSAs #nhsjc
  6. 6. STEP 2 Understanding News Literacy Saturday, November 16, 2013
  7. 7. NEWS LITERACY What is NEWS? Information, knowledge, current and relevant facts, etc What is LITERACY? The ability to read and write, to understand a specific knowledge area, to comprehend information about the subject NEWS PSA PROJECT Saturday, November 16, 2013 LITERACY So, what NEWS LITERACY? “New Literacy” is one way we can understand the traditional conventions of journalism, the current state of the news media, and our role as media consumers NEWS LITERACY #nhsjc
  8. 8. STEP 3 Critically Thinking about News Literacy Saturday, November 16, 2013
  9. 9. USING THAT INFO What do teenagers think when they hear “traditional conventions of journalism”? How many of “traditional conventions of journalism” do you use to get your news? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  10. 10. OUR GUESS PSA PROJECT Saturday, November 16, 2013 #nhsjc
  11. 11. According to Pew Research. Graphic by Next Advisor PSA PROJECT Saturday, November 16, 2013 #nhsjc
  12. 12. According to study by the Knight Foundation PSA PROJECT Saturday, November 16, 2013 #nhsjc
  13. 13. WHAT DO YOU THINK? Before we consider making our PSA, we should consider the underlying message we’re sending from your perspective. Are traditional conventions adapting to modern methods? Why or why not? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  14. 14. WHAT DO YOU THINK? How are traditional conventions adapting to modern methods? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  15. 15. WHAT DO YOU THINK? Have News Values (timeliness, proximity, prominence, conflict, consequence, human interest) changed because of the integration of modern methods? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  16. 16. WHAT DO YOU THINK? Is there now a push to break news before others and is that changing the balance between publishing what people want to know about, need to know about and should know about? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  17. 17. WHAT DO YOU THINK? Should journalists be more responsible to make sure we are accurately informed, or should we be better informed citizens? How should journalists fact check? How should informed citizens fact check? How many times can a news outlet get it wrong before they loose your trust? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  18. 18. WHAT DO YOU THINK? Traditional conventions and modern methods are mixed into social media with entertainment. How do we tell the difference? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  19. 19. WHAT DO YOU THINK? Is News Literacy different for teens than it is for adults? Why or why not? What if roles were reversed and teens were reporting news from their perspective for the adults to view? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  20. 20. WHAT DO YOU THINK? How do we recognize bias in news reporting? What is Bias? What does it mean to be unbiased? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  21. 21. TYPES OF BIAS Bias by omission: leaving out facts that you don’t “like” or you don’t “think are true.” Or, leaving out an important perspective. Bias by word choice: using loaded words or labels that convey certain meanings instead of more neutral terms (“freedom fighter v. terrorist”) Bias by selection of sources: including sources that only support one view. Including sources that are trying to further their own agenda. Bias by story selection: choosing stories that further a cause, or ignoring stories that you don’t like or that might cause trouble for friends. PSA PROJECT Saturday, November 16, 2013 #nhsjc
  22. 22. WHAT DO YOU THINK? How do we recognize bias in news reporting? What is Bias? What does it mean to be unbiased? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  23. 23. STEP 4 Creating an Informed PSA Saturday, November 16, 2013
  24. 24. OUR MISSION 2 TEAMS MESSAGES MINUTE LONG PSAs But, each strategy should answer the overall question, “How does media affect the way teenagers view themselves and the world” PSA PROJECT Saturday, November 16, 2013 #nhsjc
  25. 25. BRAINSTORM Each team will make a list of 3 possible goals for their PSA and we as an overall team will pick the best 2 to be produced. What are the main goals of each PSA? PSA PROJECT Saturday, November 16, 2013 #nhsjc
  26. 26. STEP 4 Tips & Tricks Saturday, November 16, 2013
  27. 27. TIPS & TRICKS Use a Tripod Zoom with your Feet Think in Shots Be Safe PSA PROJECT Saturday, November 16, 2013 Your safety Safety of others #nhsjc
  28. 28. FLICS Framing LIghting PSA PROJECT Saturday, November 16, 2013 Clutter Sound #nhsjc
  29. 29. TIPS & TRICKS Use Rule of Thirds PSA PROJECT Saturday, November 16, 2013 #nhsjc
  30. 30. TIPS & TRICKS Give Headroom PSA PROJECT Saturday, November 16, 2013 #nhsjc
  31. 31. TIPS & TRICKS Pay Attention to Nose/Look Room PSA PROJECT Saturday, November 16, 2013 #nhsjc
  32. 32. TIPS & TRICKS Be Polite Coach them Pay Attention! B-Roll If someone does not want to be interviewed, move on. There are lots of “fish” in the sea that will be willing to be interviewed. If an interviewee answers your question before you asked it, try not to ask after they just gave the answer. If students are consistently giving great responses about one topic, try thinking about the other goals of your PSA PSA PROJECT Saturday, November 16, 2013 2-minutes for the entire PSA, not for one interview Explain before the interview that you are looking for short statements If you pay attention to what your interviewees are saying, they are telling you what you need to gather B-Roll of. Put someone in charge of keeping a “wish-list” of B-Roll for your team. #nhsjc
  33. 33. TIPS & TRICKS Lastly... Make it Relatable! Teens are your audience, if you wouldn’t watch this, chances are they won’t either PSA PROJECT Saturday, November 16, 2013 #nhsjc
  34. 34. CONTACT US Sutherland Jmclean3@gmail.com @jmclean3 PSA PROJECT Saturday, November 16, 2013 Doran kpdoran@gmail.com @kristoferdoran #nhsjc
  35. 35. THANK YOU Saturday, November 16, 2013

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