Marketing Research in Healthcare

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Gelb’s depth and breadth in healthcare marketing research is extensive. This document highlights our capabilities.

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Marketing Research in Healthcare

  1. 1. Gelb’s depth and breadth in healthcare marketing research is extensive. Following are some highlights of our capabilities. Core Competencies • Well-executed research to engage key audiences – patients, physicians, employees, donors, strategic partners • Annual or ad hoc surveys to examine specific issues • Design, deployment and maintenance of automated performance measurement, including on-going data collection • Social media monitoring Custom Surveys/ Research • Brand equity for systems, affiliates and competitors • Organizational culture assessments • Experience monitoring • Individual, team and business performance feedback (e.g., 360 Reviews) • New product development • Blitz UserTesting for websites • Benchmarking and multi-client surveys to examine best practices QualitativeTechniques Quantitative Data Analysis • In-depth interviews with customers, executives and other stakeholders • Experience mapping interviews • Brand assessment interviews • Change readiness interviewing • Focus group moderation • Small group interviews • Lead user and thought/opinion leader interviews • Advanced statistical analysis of survey responses (from Gelb or third-parties) • Customer-provided data (e.g. financial, performance, culture) • Market segmentation • Return on investment modeling • Site modeling and selection • Regression analysis (what matters most) OnlineTool Development and Deployment • CRM, including salesforce.com • Social media monitoring • Dashboards Gelb Consulting , An Endeavor Management Company www.endeavormgmt.com/healthcare | 1-800-846-4051 MARKETING RESEARCH An Endeavor Management Company

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