Good morning and
welcome
Please enjoy some breakfast
Agenda
09.00am
09.10am
09.30am
09.50am
10.05am
10.25am
10.45am
11.30am
Welcome & Overview
How can your profile help you ne...
Connect the world’s professionals
to make them more productive
and successful
Our mission
For our members
The
professional
profile of
record
Connect all of
the world's
professionals
Identity Networks Knowledge
Th...
For our customers
Hire
Power
half of
all hires
Market
The most effective
way for marketers
to engage
professionals
Sell
Th...
The next decade
Create economic opportunity
for every member of the global
workforce
Our vision
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE ECONOMIC GRAPH
Connecting talent with opportunity
at massive scale
Networking for Fundraising
©2014 LinkedIn Corporation. All Rights Reserved.
13
• Ability to Challenge and Educate your donors
• Provide an authentic Opinion and Insight
about your cause, which the d...
©2013 LinkedIn Corporation. All Rights Reserved. 14
Enter, Social Fundraising
Leveraging your social brand to fill your ne...
How can your LinkedIn profile help
you network with the right people?
Showcase your skills
Create a professional brand
Use the right tone
What would prospects or customers want to know
about y...
Make it descriptive who you are, what you do, and the value you
provide.
TIP 1 Write a compelling headline
Carlton Seymour...
TIP 2 Upload a professional photo
Profiles with photos are 11 times
more likely to be viewed than those without
What’s wro...
TIP 3 Tell your story in your summary
Showcase your expertise. Convey your passion.
Provide a “Call to Action.”
Your backg...
TIP 4 Customize your public profile URL
Put it on your business card and in your email signature file.
TIP 5 Add your contact information
Only your direct connections can see
All LinkedIn members can see
TIP 6 Add rich media
 Turn your profile into a sales opportunity by:
 Enhancing your profile visually
 Adding content r...
TIP 7 Customize links to websites
Provide a call to action that directs
customers to do something at the
destination page,...
TIP 8 Update your current and past positions
 Demonstrate how you
help your customers solve
their business problems
 Use...
TIP 9 Add your education
Showcase your education
Which will also allow you to…
LinkedIn Sales Navigator
for Fundraising
Focus on the
right people and
companies
Stay informed
on key updates at
your target donors
Build trust with
your donors
To...
Questions?
Connecting employees to opportunities to make a
positive impact
29
A guide to LinkedIn For Good
3
0
nonprofit.linkedin.com
31
32
33
34
35
36
37
38
39
40
41
QUESTIONS?
15 minute tea break
Back at 11.05am
LinkedIn Talent Solutions
Finding the best recruits to help your charity succeed
WHAT YOU WILL LEARN
TODAY
HOW SOCIAL MEDIA HAS CHANGED HIRING1
HOW LINKEDIN CAN HELP YOU RECRUIT THE BEST
TALENT
2
ANDREW LINTON
MEDIA SOLUTIONS CONSULTANT
 7 years digital recruitment marketing
 User experience, strategy, design, deve...
UMANG PANCHAL
GLOBAL ACCOUNT MANAGER
 Work with clients on their global recruitment strategy
 Business development backg...
47
“If each of us hires people who are smaller than
we are, we shall become a company of dwarfs.
But if each of us hires p...
THE WORLD IS
CHANGING FAST…
Candidates
More
Connectivity
More
Choice
More
Channels
1980’s 1990’s 2000’s 2010’s
Filing
Cabi...
SOCIAL MEDIA
IS HERE TO STAY, EMBRACING
ITS POWER IS THE KEY
57%
of the decision to ‘buy’
is now made before any
contact w...
PROFESSIONALS USE LINKEDIN FOR
3 VALUABLE REASONS
KNOWLEDGE
The definitive professional
publishing platform
NETWORK
We con...
are passive and not
looking to move
80%
60%
of them are open
to opportunity!!
THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIEN...
WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS
& YOUR BRAND
NURTURE YOUR
TARGET
AUDIENCES
RECRUIT THE
BEST TALENT
BUILD ENGAGE...
RECRUIT
RELEVANT
JOBS
RECRUITER
ENGAGE
CONTENT
UPDATES
CAREER
PAGES
LINKEDIN HAS THE
SOLUTIONS
BUILD
TARGETED
MEDIA
EMPLOY...
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors see
the content that is
relevant to them
≤ 40...
RIGHT
MESSAGE, AUDIENCE, TIME
Ensure you are
always top of mind
Relevant content
Encourages likes
& shares
ENGAGE
CONTENT
...
RECRUITERS SHOULD
USE THE NETWORKRECRUIT
SHARE
JOBS
of members are interested in job
opportunities from companies they
are...
THREE STEPS TO SUCCESS ON
LINKEDIN
BUILD AN AUDIENCE OF THE RIGHT PEOPLE1
ENGAGE YOUR AUDIENCE THROUGH YOUR USPS2
RECRUIT ...
ANY
QUESTIONS
Marketing Solutions
Growing Awareness & Marketing Your Organisation
LinkedIn Confidential ©2013 All Rights Reserved
Be accurate Be engaging Be everywhere
62
How do brands
cultivate these
relationships?
Three keys
to success:
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn enables charities to identify key
audiences
LinkedIn Confidential ©2013 All Rights Reserved
407K 364K 19K
High Net Worth
Individuals
Policy makers, Think
Tanks and
Go...
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Members are generous in their
charitable contributions
Source: Eu...
LinkedIn Confidential ©2013 All Rights Reserved
Source: Europa TGINet 2013 R2:
Base: UK, LinkedIn Members
And are motivate...
Company Page
Your home on the world’s largest professional network
Be found by and connect to the
people that matter most
...
Organic and Sponsored Updates
Engage with your followers and extend your reach to your full audience
across all devices
25...
LinkedIn Self-Publishing Platform
Groups
Cultivate long lasting relationships
Build long term
relationships with your
target audience through
conversation a...
71
Five key takeaways:
1. Decide who you want to reach
2. Customize your company page
3. Start posting content from your c...
72
QUESTION?
73
THANK YOU FOR
LISTENING.
Practical Workshop
Around the room are LinkedIn volunteers ready
with their laptops to help you with any questions
you mig...
THANK YOU FOR
COMING
HAVE A LOVELY
DAY
LinkedIn For Good Education Workshop July2014
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LinkedIn For Good Education Workshop July2014

  1. 1. Good morning and welcome Please enjoy some breakfast
  2. 2. Agenda 09.00am 09.10am 09.30am 09.50am 10.05am 10.25am 10.45am 11.30am Welcome & Overview How can your profile help you network with the right people? LinkedIn’s free tools for charities Tea & Coffee break Finding the best recruits to help your charity succeed Growing awareness and marketing your organisation Practical workshop with LinkedIn coaches on hand to help Close
  3. 3. Connect the world’s professionals to make them more productive and successful Our mission
  4. 4. For our members The professional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
  5. 5. For our customers Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
  6. 6. The next decade
  7. 7. Create economic opportunity for every member of the global workforce Our vision
  8. 8. Create economic opportunity Realize your dream job Find work Be great at what you do
  9. 9. THE ECONOMIC GRAPH
  10. 10. Connecting talent with opportunity at massive scale
  11. 11. Networking for Fundraising ©2014 LinkedIn Corporation. All Rights Reserved.
  12. 12. 13 • Ability to Challenge and Educate your donors • Provide an authentic Opinion and Insight about your cause, which the donor may have previously been unaware of • Deliver incremental Value in the form of meeting the donor’s charitable objectives Raise funds on the basis of knowledge and insight Corporate Executive Board 2012 – The Challenger Sale
  13. 13. ©2013 LinkedIn Corporation. All Rights Reserved. 14 Enter, Social Fundraising Leveraging your social brand to fill your network with the right people, insights and relationships LinkedIn’s Vision Create economic opportunity for every professional around the world
  14. 14. How can your LinkedIn profile help you network with the right people?
  15. 15. Showcase your skills Create a professional brand Use the right tone What would prospects or customers want to know about you? Be descriptive. Tell your story. Complete your profile Aim for 100% profile completeness Add rich content Slideshare deck, presentation video, etc. Add skills and generate endorsements
  16. 16. Make it descriptive who you are, what you do, and the value you provide. TIP 1 Write a compelling headline Carlton Seymour Integrated Solutions: Aligning your workplace to support your corporate objectives Matthew Alba Enterprise Account Executive, TeraSync Solutions, Transforming Marketing Departments with Social Networking Shannon Frank Account Executive, Hancock Media: Helping ad agencies extend their reach on social networking sites.
  17. 17. TIP 2 Upload a professional photo Profiles with photos are 11 times more likely to be viewed than those without What’s wrong with these photos? Offer your critique.
  18. 18. TIP 3 Tell your story in your summary Showcase your expertise. Convey your passion. Provide a “Call to Action.” Your background Your company Your passion A call to action Summary As a sales professional, throughout my career I have always been passionate about building relationships and adopting new concepts that better myself, my company and my client’s experience. During this time, I have had the privilege of working alongside talented individuals at major companies, such as Staples and ADP, in various offices throughout North America. I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013, LinkedIn passed the 238 million members mark, and we continue to add members at a rate of two members every second! We continue to strive to connect the world’s professionals, making them more productive and successful. LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes the game by allowing users the ability to discover the sales insight necessary for a sales organization to effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship product, “Sales Navigator.” My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing on the mid-market space. If you would like to learn more about how we can transform your sales organization through social selling, please contact me via InMail!
  19. 19. TIP 4 Customize your public profile URL Put it on your business card and in your email signature file.
  20. 20. TIP 5 Add your contact information Only your direct connections can see All LinkedIn members can see
  21. 21. TIP 6 Add rich media  Turn your profile into a sales opportunity by:  Enhancing your profile visually  Adding content relevant to the products and services you sell
  22. 22. TIP 7 Customize links to websites Provide a call to action that directs customers to do something at the destination page, such as:  Subscribe to an eNewsletter  Download a case study  Take a survey
  23. 23. TIP 8 Update your current and past positions  Demonstrate how you help your customers solve their business problems  Use keywords  Include rich media  Show your career trajectory
  24. 24. TIP 9 Add your education Showcase your education Which will also allow you to…
  25. 25. LinkedIn Sales Navigator for Fundraising
  26. 26. Focus on the right people and companies Stay informed on key updates at your target donors Build trust with your donors To build donor relationships with knowledge and insight, You need to:
  27. 27. Questions?
  28. 28. Connecting employees to opportunities to make a positive impact 29 A guide to LinkedIn For Good
  29. 29. 3 0 nonprofit.linkedin.com
  30. 30. 31
  31. 31. 32
  32. 32. 33
  33. 33. 34
  34. 34. 35
  35. 35. 36
  36. 36. 37
  37. 37. 38
  38. 38. 39
  39. 39. 40
  40. 40. 41 QUESTIONS?
  41. 41. 15 minute tea break Back at 11.05am
  42. 42. LinkedIn Talent Solutions Finding the best recruits to help your charity succeed
  43. 43. WHAT YOU WILL LEARN TODAY HOW SOCIAL MEDIA HAS CHANGED HIRING1 HOW LINKEDIN CAN HELP YOU RECRUIT THE BEST TALENT 2
  44. 44. ANDREW LINTON MEDIA SOLUTIONS CONSULTANT  7 years digital recruitment marketing  User experience, strategy, design, development, brand, search marketing, email marketing, social media, content  Helping recruiters get the most out of LinkedIn 45
  45. 45. UMANG PANCHAL GLOBAL ACCOUNT MANAGER  Work with clients on their global recruitment strategy  Business development background in technology, education and recruitment  Passionate about using technology to solve real world challenges 46
  46. 46. 47 “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
  47. 47. THE WORLD IS CHANGING FAST… Candidates More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Companies Offline Database Job Channels Social Media
  48. 48. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any contact with organisation
  49. 49. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
  50. 50. are passive and not looking to move 80% 60% of them are open to opportunity!!
  51. 51. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
  52. 52. WE RECOMMEND 3 SIMPLE STEPS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES RECRUIT THE BEST TALENT BUILD ENGAGE RECRUIT
  53. 53. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES LINKEDIN HAS THE SOLUTIONS BUILD TARGETED MEDIA EMPLOYEE ADS
  54. 54. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGINGENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  55. 55. RIGHT MESSAGE, AUDIENCE, TIME Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  56. 56. RECRUITERS SHOULD USE THE NETWORKRECRUIT SHARE JOBS of members are interested in job opportunities from companies they are following 79%
  57. 57. THREE STEPS TO SUCCESS ON LINKEDIN BUILD AN AUDIENCE OF THE RIGHT PEOPLE1 ENGAGE YOUR AUDIENCE THROUGH YOUR USPS2 RECRUIT THE BEST TALENT FOR YOU3
  58. 58. ANY QUESTIONS
  59. 59. Marketing Solutions Growing Awareness & Marketing Your Organisation
  60. 60. LinkedIn Confidential ©2013 All Rights Reserved
  61. 61. Be accurate Be engaging Be everywhere 62 How do brands cultivate these relationships? Three keys to success:
  62. 62. LinkedIn Confidential ©2013 All Rights Reserved LinkedIn enables charities to identify key audiences
  63. 63. LinkedIn Confidential ©2013 All Rights Reserved 407K 364K 19K High Net Worth Individuals Policy makers, Think Tanks and Government orgs. CSR Managers or Directors And reach them at significant scale within the UK High Net Worth: Director & Above in Comp Size 200+ 406K Media and Journalists
  64. 64. LinkedIn Confidential ©2013 All Rights Reserved LinkedIn Members are generous in their charitable contributions Source: Europa TGINet 2013 R2: Base: UK 123 123 120 116 102 100 99 90 95 100 105 110 115 120 125 130 Index Donated > £250 in the past 12 months FT Telegraph LinkedIn Guardian Times Twitter Facebook
  65. 65. LinkedIn Confidential ©2013 All Rights Reserved Source: Europa TGINet 2013 R2: Base: UK, LinkedIn Members And are motivated to act by online & radio engagement by charities LinkedIn members are most like to be motivated to donate by…. Advertising appeals on the internet (Index: 136) News/current affairs reports (Index: 126) Advertising appeals on the radio (Index 122) But least likely to be motivated by…. Advertising appeals on the TV (Index:96) Someone collecting on the street or calling to their home (Index:94) Advertising appeals in newspapers/ magazines (Index 71)
  66. 66. Company Page Your home on the world’s largest professional network Be found by and connect to the people that matter most Leverage as a hub for your marketing, campaigning and lobbying efforts Represent what your organisation stands for with content Start a dialogue and nurture it into long term engagement
  67. 67. Organic and Sponsored Updates Engage with your followers and extend your reach to your full audience across all devices 25% higher engagement on display when coupled with SUs
  68. 68. LinkedIn Self-Publishing Platform
  69. 69. Groups Cultivate long lasting relationships Build long term relationships with your target audience through conversation and content Achieve viral growth and word of mouth through public groups
  70. 70. 71 Five key takeaways: 1. Decide who you want to reach 2. Customize your company page 3. Start posting content from your company page to organic followers or through sponsoring content to target audiences 4. Become a Publisher 5. Become a thought leader around your area of expertise and start a Group
  71. 71. 72 QUESTION?
  72. 72. 73 THANK YOU FOR LISTENING.
  73. 73. Practical Workshop Around the room are LinkedIn volunteers ready with their laptops to help you with any questions you might have. Marketing & PR specialists Hiring and Recruitment specialists Networking specialists
  74. 74. THANK YOU FOR COMING HAVE A LOVELY DAY

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