Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media: Patients And Providers

8,380 views

Published on

How to empower Physicians and Healthcare providers to utilize Social Media resources and improve the delivery of healthcare.

Social Media: Patients And Providers

  1. 1. The New Social Media<br />For Patients and Providers<br />Jason Bhan, MD<br />VAFP July 25th, 2009<br />
  2. 2. Learning Objectives<br />Define Social Media<br />Understand how patients are using Social Media and how to advise them<br />Know how to implement Social Media into your practice of medicine<br />
  3. 3. What is Social Media?<br />The various activities that integrate technology, social interaction, using words, pictures, videos and audio + the Community it involves<br />http://www.commoncraft.com/videos<br />
  4. 4. Examples of Social Media applications include<br />Communication<br />Blogs<br />Social Networking<br />Micro-blogging/presence<br />Collaboration<br />Wikis<br />Social Bookmarking<br />Opinion and Ratings<br />Multimedia<br />Audio/Video/Photo<br />
  5. 5. The reality of the Social Web<br />Our patients are interacting with other Patients and other Physicians online<br />Physicians are learning every day from each other in new and innovative ways<br />
  6. 6. The Empowered Patient<br />Patients are using the internet and Social Media to learn<br />Search<br />“Knowledge Sites”<br />Community/Communication<br />
  7. 7. Patients are starting with Search<br />Top Health related Search sites<br />Google | www.google.com<br />Healia | www.healia.com<br />Medgle | www.medgle.com<br />Health Line | www.healthline.com<br />Organized Wisdom | www.organizedwisdom.com<br />Well Sphere | www.wellsphere.com<br />
  8. 8. Then they seek out ‘expert’ knowledge<br />Knowledge Sites<br />Google Knol | knol.google.com/k<br />Wikipedia | www.wikipedia.com<br />AskDrWiki (Mayo) | www.askdrwiki.com<br />Medpedia | www.medpedia.com<br />Blogs<br />Microblogs (Twitter)<br />
  9. 9. And then, they look to each other for answers and support<br />Online Patient Communities<br />Patients Like Me | www.patientslikeme.com<br />Diabetes Mine | www.diabetesmine.com<br />Relief Insite | www.reliefinsite.com<br />Health Central | www.healthcentral.com<br />MedHelp | www.medhelp.com<br />too young for this | www.imtooyoungforthis.org<br />
  10. 10. What do they get?<br />Patients are participating in online communities to share and discuss daily life struggles or to cope with rare diseases<br />
  11. 11. They are doing it whether we like it or not, so how can we help?<br />Become familiar with quality patient sites by reading expert reports, such as “The Wisdom Patients: Health Care Meets Online Social Media” (http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=133631) <br />Provide patients with criteria on how they can review and select appropriate online patient support groups as well as caution them on potential dangers of support groups and forums<br />Make sure to visit a group before recommending it; learn about the community and consider becoming a physician contributor <br />Warn patients not to make medical decisions based on patient support group advice without input from their physician<br />
  12. 12. The Empowered Physician<br />How can we use similar tools to improve how we learn and communicate with each other and with our patients?<br />
  13. 13. Using Social Media<br />Teaching, Learning, and Collaboration<br />Marketing, Self Promotion, and Leadership <br />
  14. 14. Throughout medical school and residency, we learn in groups<br />But the training is focused on self-learning and self-reliance<br />Critical appraisal of medical literature<br />Use of EBM tools<br />Internet Searches<br />How to use a phone<br />
  15. 15. There is a transition as we move from Residency to Reality<br />Isolation<br />Steep Learning Curve<br />Information overload<br />Complete shift of focus<br />
  16. 16. We tend to get buried in the day to day - and acquire habits<br />Read the same journals<br />Practice the same medicine<br />Interact with the same physicians<br />
  17. 17. Now, Physicians are collaborating online in ways never before possible<br />Learning in real time from peers across geographies and across specialties<br />Sharing ideas discussing new practices<br />Accessing collective insights and experience from a broader group<br />Disseminating information more quickly and more efficiently<br />
  18. 18. The world of social media offers new tools to break out from the old practice<br />Blogs and Micro-Blogs<br />Examples<br />Physician Collaboration Tools<br />Examples<br />Video<br />Examples<br />
  19. 19. What do Physicians blog about?<br />Informative health updates<br />Personal stories<br />Healthcare Technology<br />Other areas of clinical or practice interest<br />Physicians may blog to patients, to the general public, or to each other<br />
  20. 20. Micro-Blogging with Twitter<br />All you can say in 140 characters or less<br />Monitor news and updates from people you find interesting<br />Keep others updated<br />Public Health (Government agencies)<br />CDC<br />FDA<br />HHS<br />
  21. 21. Social Media Provides Alternative Methods Of Communication & Collaboration In Times Of Crisis<br />CDC had less than 1,000 Twitter followers in March. They now have over 500,000<br />CDC’s H1N1 video has over 1,000,000 views<br />&quot;Web-based mapping, search-term surveillance, &quot;microblogging,&quot; and online social networks have emerged as alternative forms of rapid dissemination of information.&quot; <br /><ul><li>New England Journal of Medicine on May 7, 2009</li></ul>21<br />
  22. 22. New Solution Provides Real-Time Public Health & Infectious Disease Alerts To U.S. Physicians <br />Unlike an RSS or Twitter feed for Public Health and Pandemic alerts, the joint Ozmosis/Veratect solution allows physicians to:<br />- View, search, and filter through public health alerts state by state<br />- Discuss management and treatment options, share health department and CDC updates<br />- Submit their own potential cases for review which are then evaluated by Veratect, verified and reported back to Ozmosis, the CDC, the UN, and other health agencies<br />22<br />
  23. 23. Real-time Alerts Are Delivered To The Point Of Care<br />&quot;Any doctor will tell you, reassurance is a huge part of medicine and the Ozmosis Health Alerts gave that to my patients when they needed it most.&quot; Robert Saunders, M.D. <br />23<br />
  24. 24. What is the purpose of Physician Collaboration through Social Media <br />Accessing the collective wisdom of your peers<br />Asking Questions<br />Social Bookmarking<br />Case Presentations<br />WikiCollaboration<br />Google Knol<br />Networking<br />Know who you are collaborating with<br />Build a referral base or network<br />
  25. 25. Social Bookmarking allows the conversation to continue<br />Publishing now starts the conversation<br />Sites that allow Social Bookmarking<br />Delicious | www.delicious.com<br />Ozmosis | www.ozmosis.com<br />Connotea | www.connotea.org<br />
  26. 26. Launch Demo<br />
  27. 27. There are known benefits of online Peer Collaboration<br />These exchanges allow us to mix evidence with experience<br />Have meaningful exchanges with our peers more frequently<br />Connect the Tower with the Trenches<br />
  28. 28. And some questions still to be answered<br />Does access to an online collaborative environment help physicians learn better<br />What influence does social networking have on behavior change<br />Are we lemmings?<br />
  29. 29. What factors can influence the utility of a physician social media site?<br />Security<br />Anonymity<br />Expert Community<br />Trust<br />Tools/Features<br />
  30. 30. Options for Physician Collaboration<br />
  31. 31. Wiki versus Knol<br />Physician Participation<br />Attribution and trust<br />Who should have access?<br />Should there be editorial oversight?<br />Brand yourself an Expert<br />Wiki<br />Knol<br />
  32. 32. Marketing with Social Media <br />Build an Image<br />Blog<br />Twitter<br />Wiki/Knol<br />Advanced Marketing<br />Google adwords<br />Facebook<br />
  33. 33. Building a Brand<br />Website and Blog<br />Practice promotion and information<br />Self Promotion <br />Twitter<br />Practice Promotion<br />Self Promotion<br />
  34. 34. Buying Ads <br />Google Adwords<br />Targeted<br />$<br />https://adwords.google.com<br />Facebook<br />Targeted<br />Free - $<br />www.facebook.com<br />
  35. 35. The Choice is Yours<br />Engage and advise your patients and your peers<br />Share your experience with others<br />Be a part of the force transforming medicine<br />
  36. 36. Connect with Me<br />Email<br />jmbhan@gmail.com<br />www.ozmosis.com<br />jason<br />www.twitter.com<br />jmbhan<br />www.facebook.com<br />Jason Bhan<br />

×