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Social Media: Patients And Providers


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How to empower Physicians and Healthcare providers to utilize Social Media resources and improve the delivery of healthcare.

Social Media: Patients And Providers

  1. 1. The New Social Media<br />For Patients and Providers<br />Jason Bhan, MD<br />VAFP July 25th, 2009<br />
  2. 2. Learning Objectives<br />Define Social Media<br />Understand how patients are using Social Media and how to advise them<br />Know how to implement Social Media into your practice of medicine<br />
  3. 3. What is Social Media?<br />The various activities that integrate technology, social interaction, using words, pictures, videos and audio + the Community it involves<br /><br />
  4. 4. Examples of Social Media applications include<br />Communication<br />Blogs<br />Social Networking<br />Micro-blogging/presence<br />Collaboration<br />Wikis<br />Social Bookmarking<br />Opinion and Ratings<br />Multimedia<br />Audio/Video/Photo<br />
  5. 5. The reality of the Social Web<br />Our patients are interacting with other Patients and other Physicians online<br />Physicians are learning every day from each other in new and innovative ways<br />
  6. 6. The Empowered Patient<br />Patients are using the internet and Social Media to learn<br />Search<br />“Knowledge Sites”<br />Community/Communication<br />
  7. 7. Patients are starting with Search<br />Top Health related Search sites<br />Google |<br />Healia |<br />Medgle |<br />Health Line |<br />Organized Wisdom |<br />Well Sphere |<br />
  8. 8. Then they seek out ‘expert’ knowledge<br />Knowledge Sites<br />Google Knol |<br />Wikipedia |<br />AskDrWiki (Mayo) |<br />Medpedia |<br />Blogs<br />Microblogs (Twitter)<br />
  9. 9. And then, they look to each other for answers and support<br />Online Patient Communities<br />Patients Like Me |<br />Diabetes Mine |<br />Relief Insite |<br />Health Central |<br />MedHelp |<br />too young for this |<br />
  10. 10. What do they get?<br />Patients are participating in online communities to share and discuss daily life struggles or to cope with rare diseases<br />
  11. 11. They are doing it whether we like it or not, so how can we help?<br />Become familiar with quality patient sites by reading expert reports, such as “The Wisdom Patients: Health Care Meets Online Social Media” ( <br />Provide patients with criteria on how they can review and select appropriate online patient support groups as well as caution them on potential dangers of support groups and forums<br />Make sure to visit a group before recommending it; learn about the community and consider becoming a physician contributor <br />Warn patients not to make medical decisions based on patient support group advice without input from their physician<br />
  12. 12. The Empowered Physician<br />How can we use similar tools to improve how we learn and communicate with each other and with our patients?<br />
  13. 13. Using Social Media<br />Teaching, Learning, and Collaboration<br />Marketing, Self Promotion, and Leadership <br />
  14. 14. Throughout medical school and residency, we learn in groups<br />But the training is focused on self-learning and self-reliance<br />Critical appraisal of medical literature<br />Use of EBM tools<br />Internet Searches<br />How to use a phone<br />
  15. 15. There is a transition as we move from Residency to Reality<br />Isolation<br />Steep Learning Curve<br />Information overload<br />Complete shift of focus<br />
  16. 16. We tend to get buried in the day to day - and acquire habits<br />Read the same journals<br />Practice the same medicine<br />Interact with the same physicians<br />
  17. 17. Now, Physicians are collaborating online in ways never before possible<br />Learning in real time from peers across geographies and across specialties<br />Sharing ideas discussing new practices<br />Accessing collective insights and experience from a broader group<br />Disseminating information more quickly and more efficiently<br />
  18. 18. The world of social media offers new tools to break out from the old practice<br />Blogs and Micro-Blogs<br />Examples<br />Physician Collaboration Tools<br />Examples<br />Video<br />Examples<br />
  19. 19. What do Physicians blog about?<br />Informative health updates<br />Personal stories<br />Healthcare Technology<br />Other areas of clinical or practice interest<br />Physicians may blog to patients, to the general public, or to each other<br />
  20. 20. Micro-Blogging with Twitter<br />All you can say in 140 characters or less<br />Monitor news and updates from people you find interesting<br />Keep others updated<br />Public Health (Government agencies)<br />CDC<br />FDA<br />HHS<br />
  21. 21. Social Media Provides Alternative Methods Of Communication & Collaboration In Times Of Crisis<br />CDC had less than 1,000 Twitter followers in March. They now have over 500,000<br />CDC’s H1N1 video has over 1,000,000 views<br />&quot;Web-based mapping, search-term surveillance, &quot;microblogging,&quot; and online social networks have emerged as alternative forms of rapid dissemination of information.&quot; <br /><ul><li>New England Journal of Medicine on May 7, 2009</li></ul>21<br />
  22. 22. New Solution Provides Real-Time Public Health & Infectious Disease Alerts To U.S. Physicians <br />Unlike an RSS or Twitter feed for Public Health and Pandemic alerts, the joint Ozmosis/Veratect solution allows physicians to:<br />- View, search, and filter through public health alerts state by state<br />- Discuss management and treatment options, share health department and CDC updates<br />- Submit their own potential cases for review which are then evaluated by Veratect, verified and reported back to Ozmosis, the CDC, the UN, and other health agencies<br />22<br />
  23. 23. Real-time Alerts Are Delivered To The Point Of Care<br />&quot;Any doctor will tell you, reassurance is a huge part of medicine and the Ozmosis Health Alerts gave that to my patients when they needed it most.&quot; Robert Saunders, M.D. <br />23<br />
  24. 24. What is the purpose of Physician Collaboration through Social Media <br />Accessing the collective wisdom of your peers<br />Asking Questions<br />Social Bookmarking<br />Case Presentations<br />WikiCollaboration<br />Google Knol<br />Networking<br />Know who you are collaborating with<br />Build a referral base or network<br />
  25. 25. Social Bookmarking allows the conversation to continue<br />Publishing now starts the conversation<br />Sites that allow Social Bookmarking<br />Delicious |<br />Ozmosis |<br />Connotea |<br />
  26. 26. Launch Demo<br />
  27. 27. There are known benefits of online Peer Collaboration<br />These exchanges allow us to mix evidence with experience<br />Have meaningful exchanges with our peers more frequently<br />Connect the Tower with the Trenches<br />
  28. 28. And some questions still to be answered<br />Does access to an online collaborative environment help physicians learn better<br />What influence does social networking have on behavior change<br />Are we lemmings?<br />
  29. 29. What factors can influence the utility of a physician social media site?<br />Security<br />Anonymity<br />Expert Community<br />Trust<br />Tools/Features<br />
  30. 30. Options for Physician Collaboration<br />
  31. 31. Wiki versus Knol<br />Physician Participation<br />Attribution and trust<br />Who should have access?<br />Should there be editorial oversight?<br />Brand yourself an Expert<br />Wiki<br />Knol<br />
  32. 32. Marketing with Social Media <br />Build an Image<br />Blog<br />Twitter<br />Wiki/Knol<br />Advanced Marketing<br />Google adwords<br />Facebook<br />
  33. 33. Building a Brand<br />Website and Blog<br />Practice promotion and information<br />Self Promotion <br />Twitter<br />Practice Promotion<br />Self Promotion<br />
  34. 34. Buying Ads <br />Google Adwords<br />Targeted<br />$<br /><br />Facebook<br />Targeted<br />Free - $<br /><br />
  35. 35. The Choice is Yours<br />Engage and advise your patients and your peers<br />Share your experience with others<br />Be a part of the force transforming medicine<br />
  36. 36. Connect with Me<br />Email<br /><br /><br />jason<br /><br />jmbhan<br /><br />Jason Bhan<br />