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CAS2018 - El poder de las metaforas

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De cómo el uso deliberado de metáforas nos puede ayudar en el cambio cultural de las organizaciones.

Published in: Leadership & Management
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CAS2018 - El poder de las metaforas

  1. 1. El poder de las metáforas @jmbeas
  2. 2. @jmbeas metáfora Figura retórica de pensamiento por medio de la cual una realidad o concepto se expresan por medio de una realidad o concepto diferentes con los que lo representado guarda cierta relación de semejanza. p.ej. “la primavera de la vida” es una metáfora de la juventud.
  3. 3. @jmbeas metáfora Forma de hablar que consiste en nombrar un término real con uno imaginario, entre los cuales existe una relación de semejanza. p. ej. “el cielo está llorando” es una metáfora de la lluvia.
  4. 4. @jmbeas METÁFORAS COTIDIANAS “Para la mayoría de la gente, la metáfora es un recurso de la imaginación poética (...) Por esta razón, la mayoría de la gente piensa que pueden arreglárselas perfectamente sin metáforas. Nosotros hemos llegado a la conclusión de que la metáfora, por el contrario, impregna la vida cotidiana (...)”
  5. 5. @jmbeasL. Wittgenstein “Los límites de mi lenguaje son los límites de mi mundo.” (Tractatus: § 5.6)
  6. 6. @jmbeas keep it real!
  7. 7. @jmbeasPhoto by Adrien Ledoux on Unsplash Las metáforas nos ayudan a ENTENDER http://blog.jmbeas.es/2017/01/08/el-tren-de-releases-release-train/ keep it real!
  8. 8. @jmbeas Las metáforas nos ayudan a INNOVAR http://blog.jmbeas.es/2016/11/12/metaforas-para-imaginar-un-producto/ Photo by MURUCUTU on Unsplash keep it real!
  9. 9. @jmbeas Las metáforas nos ayudan a CAMBIAR keep it real!
  10. 10. @jmbeas “Los límites de mi lenguaje son los límites de mi mundo.” RESUMIENDO Ampliemos nuestros límites mediante la práctica deliberada de metáforas. Las metáforas nos permiten ampliar los límites de nuestro lenguaje.
  11. 11. Gracias #MetáforasÁgiles @jmbeas http://blog.jmbeas.es

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