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Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

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Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.

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Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

  1. 1. West Point Association of Graduates Public Profile Makeover Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  2. 2. Makeover Goals • To enable Graduates to find each other and develop relationships • To increase interactivity • To continue to add Fans • To effectively use the features of the Profile Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  3. 3. Original Profile – The Wall Choose the right tabs Profile Pic Fan Settings Status Updates Welcome Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  4. 4. New Profile– The Wall Profile Pic Status Updates Welcome Link back to the Profile Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  5. 5. New Profile – Wall Custom Box Custom FBML Box Events Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  6. 6. Original Profile – Info Tab Empty Space Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  7. 7. New Profile – Info Tab Fill it up Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  8. 8. Original Profile – Boxes Tab Use it all Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  9. 9. New Profile – Boxes Tab Involve your fans Custom Boxes Reuse your content Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  10. 10. New Profile – Welcome Tab Custom Landing Pages and Full Page experiences Help your visitors find what’s important Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  11. 11. New Profile – Welcome Tab pt2 Link to more content Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  12. 12. New Profile – View Settings Send new visitors where to the right place Let your Fans interact Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  13. 13. Use Pictures Events Make your Tell description everyone interesting about it Add and tag content Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  14. 14. Photos and Videos Tag People Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  15. 15. About Thought Labs We help companies create and implement social media strategies that: – Make connections with their customers – Engage those customers to get real-time feedback – Interpret that feedback into concrete actions Contact Me Thought Labs @jmaver john@thoughtlabs.com (978) 226-1524 www.thoughtlabs.com Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

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