Mozilla Corporation

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Mozilla Corporation

  1. 1. Marketing Management Spring 2009 Project team members: Riccardo Bettinelli Agnieszka Czecior Julian Grzymkowski Jakob Marovt Carolina K. Ruggiero
  2. 2. <ul><li>develop, deploy and promote the free Mozilla software, its by-products and related projects </li></ul><ul><li>articulate a vision for the Internet that Mozilla participants want the Mozilla Foundation to pursue </li></ul><ul><li>speak to people whether or not they have a technical background </li></ul><ul><li>make Mozilla contributors proud of what we're doing and motivate us to continue </li></ul><ul><li>provide a framework for other people to advance this vision of the Internet. </li></ul>Mozilla Corporation
  3. 3. <ul><li>It coordinates and integrates the development of Internet-related applications ( Mozilla Firefox and M ozilla Thunderbird ). </li></ul><ul><li>B2B revenue : - royalties (contracts with various search engine providers e.g. Google) </li></ul><ul><ul><li>product revenues (affiliate program with Amazon) </li></ul></ul><ul><ul><li>contracted services </li></ul></ul><ul><li>B2C : </li></ul><ul><ul><li>donations </li></ul></ul><ul><ul><li>online store products </li></ul></ul>Mozilla Corporation
  4. 4. <ul><li>Revenue: $75,130,722 (2007) – 12% increase </li></ul><ul><li> $66,840,850 (2006) </li></ul><ul><li>Net income: $41,802,867 (2007) $47,064,657 (2006) </li></ul><ul><li>Net assets: $82,260,639 (2007) $57,781,950 (2006) </li></ul><ul><li>Royalties research: $68,238,803 (2007) </li></ul><ul><li> $61,561,496 (2006) </li></ul>Mozilla Corporation
  5. 5. <ul><li>Mozilla Firefox - free and open source internet browser </li></ul><ul><li>project started in November 2004 as further development of Netscape browser </li></ul><ul><li>many competitors (IE, Opera, Safari, Chrome) on the market </li></ul><ul><li>we will try to enlighten people about the possibilty of free choice of internet browser and point out great features of Firefox </li></ul>Mozilla Corporation

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