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eComMtl 2015

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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eComMtl 2015

  1. 1. 5e édition, Centre des sciences de Montréal Rapport @jmarchadier
  2. 2. "Faciliter les transactions sur tous les écosystèmes disponibles." Mercredi 6 Mai 2015
  3. 3. Total Retail Experience - Best Buy - • Fidélité: 5 millions d'abonnés à l'infolettre hebdomadaire. • Défi: 12 milliards de transactions faites sur des plateformes non-Canadiennes. • Investissement massif dans les technologies CRM et les FAQs dynamiques pour accélérer l'accès aux contenus pertinents. • Soutenir l'expérience centrée utilisateur a un effet très positif sur les ventes: éviter les surprises et accompagner la prise de possession. • Éliminer toutes les frictions: 80% de la population se fait livrer en 2 jours. • Une équipe de 95 personnes ne travaillent que sur les contenus numériques: guide d'achat, articles, open marketplaces.
  4. 4. B2B Online Marketing Strategy - LinkedIn Canada • Delivering the right message, at the right time, to the right person. • CRM success: 7x more search on content vs. jobs. • 70% of social actions are done on mobile apps. • Our platform is all about investing time vs. spending time. • Being full-funnels: convert and convince your members any time in every digital places. • If content is king, and distribution is queen, then context is kingdom. • Take care of your anonymous visitors and leverage engagement before they convert.
  5. 5. Growth Marketing - AirBnB - • Marketing is maximizing the user experience. • With a data-centric approach, you can automate the experience based on real time metrics. • Big data is only valuable if you can use it well through your channels. • Implement a dynamic tag title optimization based on your trafic logs (interests). • Work with the quality score formula instead of the classics (open, clicked, unsub, spam).
  6. 6. Stratégie de contenu (panel) - Cirque du Soleil, Tourisme Montréal, l'Oréal - • Dans l'optique d'une conversion, il n'existe pas juste le branded content et les réseaux sociaux. • En 2015, Les grandes entreprises maitrisent les contenus, mais les marques se doivent de passer en mode consumer centric pour devenir agile. • Les marques ne s'imposent plus, elle s'invitent. • La promesse de la marque établit la stratégie de contenus et de contenants. • A/B tests primordial sur les systèmes pour maximiser l'engagement et la consommation des contenus. • Favoriser les contenus de type UGC sur l'ensemble de ses plates-formes.
  7. 7. Marketplaces Strategies in Multi-Channel Retail - eBay Canada - • 360 shopping experience accross all devices. • Scaling your online orders by providing tools to manage orders and inventories efficiently. Boost for marketplaces as well. • Investing constantly on multi- screens support is key. • 80% of canadian sales are exports. • Ebay does not compete with retailers, collaboration drives growth.
  8. 8. Publicité numérique (panel) - Adviso, U92, Sid Lee - • Les outils Analytics doivent être partagés entre agence et client pour valider les requis en amont. • L'agence supporte la mise en place de toolbox, la direction créative et ensuite identifie les pièces du puzzle pour rendre la marque autonome. • Toujours avoir à l'esprit la création d'assets numériques. • L'erreur courante est de mettre tout son budget dans l'aquisition avec de nouveaux contenus, mais sans investir dans sa plateforme de conversion.
  9. 9. Comment et pourquoi adapter son modèle d'affaires d'entreprise pour un passage réussi au numérique - Mouvement Desjardins - • Structure organisationelle avec 3 patrons: membres, haute-direction et employés. • Assurer un mode collaboratif basé sur l'innovation. • Intégrer des mécaniques de tests utilisateurs à toutes les étapes du pipeline créatif. • L'innovation à bas prix, c'est possible à travers l'écoute.
  10. 10. L'expérience du consommateur branché, c'est un sport d'équipe - Postes Canada - • 1.5 millions de canadiens ont magasinés en ligne pour la première fois en 2014. • Il est critique de faire collaborer les équipes ventes avec les équipes UX, afin de bien opérer la promesse d'achat. • 35% des ménages ne sont pas à la maison pendant le jour de livraison. • Annonce récente de FlexiLivraison afin de faciliter la cueillette. • Plus de moyens de livraison au choix augmente de facon importante les motivations d'achat.
  11. 11. Omnicanal (panel) - Mondou, Roots Canada, Hudson's Bay, Canadiens de Montréal - • Chacun a sa définition de l'omnicanal, le plus important est de se l'approprier et de l'aligner par rapport à sa promesse client. • Savoir travailler en mode protoypage de l'experience e-commerce client. • Faire attention aux besoins clients qui ont sans cesse besoin de changement. • Une gestion omnicanal est efficace lorsque chaque personna est en ligne avec des parcours utilisateur précis. • Bien alimenter ses plates-formes prend plus que de simplement mettre une image sur facebook. Attention positionnement et classification.
  12. 12. Merci!

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