Systems of Engagement Social and Era Mainframe Mini PC Internet Cloud Systems of Record Years 1960-‐1975 1975-‐1992 1992-‐2001 2001-‐2009 2010-‐2015 Typical A batch A dept A An thing A web page trans process document interac(on managed Best known Digital IBM Microsoa Google Facebook company Equipment Social Content Image Document Content Microﬁlm Business mgmt focus Mgmt Mgmt Mgmt Systems
Considera*on Systems of Record Systems of Engagement Focus Transac(ons Interac(ons Governance Command & Control Collabora(on Core Elements Facts & Commitments Ideas & Nuances Value Single Source of Truth Discovery & Dialog Standard Accurate & Complete Immediate & Accessible Content Authored Communal Primary Record Type Documents Conversa(ons Searchability Easy Hard Usability User is trained User “knows” Accessibility Regulated & Contained Ad Hoc & Open Reten(on Permanent Transient Policy Focus Security (Protect Assets) Privacy (Protect Users)
Which is someone more likely to have, a toothbrush or a cell phone? vs.
The Opportunity. • Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world). – Only 835M out of 5.6 billion devices are smartphones. • q4:10 -‐ smartphones + tablets > notebooks + desktops [Mary Meeker]. – 119M tablets will be shipped in 2012 [Gartner]. • Mobile is the only access point for 1/3 of Internet users. – q2:10 -‐ Windows opera(ng systems < 50% of Internet enabled devices.
The Opportunity. • Mobile revolu(onizing commerce [Mary Meeker]. – Loca(on-‐based services – Transparent pricing – Discounted oﬀers – Immediate gra(ﬁca(on • Social reinforcing drive to mobile – Facebook – 200M mobile users; 2X more ac(ve than laptop users
“It’s when a technology becomes normal, then ubiquitous, and ﬁnally so pervasive as to be invisible, that the really profound changes happen…Revolu(on doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.” -‐-‐Clay Shirky hUp://www.ﬂickr.com/photos/6argoo3a/6253592631
35% use laptop less aaer gezng an iPad [Forrester].
The Reality. • >75% of orgs have no mobile processes [AIIM]. • Median % of processes that COULD be mobile that ACTUALLY ARE = 2.5% [AIIM]. • 1/3 or orgs have not op(mized their web sites for mobile [AIIM]. • 37% of orgs have no mobile access to their ECM systems [AIIM]. • 45% say business content stored in four or more diﬀerent places [GigaOM survey of 306 execs]. • 50% use personal document and collabora(on tools monthly without IT’s knowledge [GigaOM survey].
5. We need T-‐shaped people to manage the SoLoMo revolu(on.
Informa(on, not plumbing. hUp://www.ﬂickr.com/photos/mxmstryo/4033816209
The emerging informa(on professional • The vast majority of organiza6ons see the need to manage informa6on as an enterprise resource rather than in separate "silos," departments or systems, but they dont know how to begin to address the challenge, as it is so large... • Professional roles focused on informa6on management will be diﬀerent to that of established IT roles. • An "informa6on professional" will not be one type of role or skill set, but will in fact have a number of specializa6ons. • There will be a 50% increase in demand for informa6on professionals by 2015. – Deb Logan and Regina Casonata, Gartner
Who are these people? IT Legal professional Risk/Liability Focus Records Manager Digital Archivist Business Process Owners Professionals Informa(on Value Focus Business Analyst Knowledge Manager Informa(on/Data Scien(st Ent Informa(on Manager Governance Focus Info/Data Stewards Ent Informa(on Architect Social Focus Informa(on Curators Community Managers Most roles from Deb Logan and Regina Casonata, Gartner
We need T-‐Shaped Professionals BROAD DEEP AIIM.org/cer(ﬁca(on AIIM.org/training White paper here – hUp://pages2.aiim.org/CIPWebPage_InfoProWP.html Free prac*ce exam/assessment -‐-‐ hUp://www.AIIM.org/CIP-‐prac(ce-‐exam
Thanks! Want my e-‐book? 1. Commit to the cloud. 2. Mobilize everything. 3. Make the business social. 4. Digi(ze anything that moves. 5. Prepare for informa(on management on a massive scale. Get a copy here -‐ hUps://www.box.com/s/af208eef6dc5a12c1b5f