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  1. 1. TABLE OF CONTENTS 1. Resume 2. Press Release Samples i. Morgan Lewis ii. One Voice Insitiute 3. Sample Blog Posts and Articles i. The Thing I Wished I Learned in College ii. Questions to ask PR Professionals During Informational Interviews iii. How-To: Make a Winning Portfolio iv. An Interview with Terrence Cameron v. Newsletter vi. Sample Newsletter Pages
  2. 2. Jessica Lynn Magness 8120 Buist Avenue Philadelphia PA, 19153 Home: 215-492-0889 Cell: 215-287-5925 jmagness@sas.upenn.eduEDUCATION: University of Pennsylvania, Class of 2010 Bachelor Degree in English, cum laude honors Current GPA- 3.42SKILLS: Meltwater, Cision, Word, Outlook, Excel, PowerPoint, Publisher, Twitter, Facebook, LinkedIn, Adobe Photoshop, InDesign, iMovie, iPhoto, Blogger, Wordpress, HTML, XHTML, CSS, blogger outreach, media monitoring, establishing thought leadership, social media analytics, drafting and editing copyEXPERIENCE: Morgan, Lewis & Bockius Present Public Relations Intern Entering articles and clips in the PR database and file using Meltwater Press Composing and distributing the Client Outreach Calendar Assist with writing and editing press releases Produce monthly internal electronic firm wide newsletter Provide writing and editorial assistance to the communications team Coordinated and participated in social media training for partners Education Voters PA September 2010 – December 2010 Communications InternWrote and edited web content for educationvoterspa.orgAssisted with phone-bankingTrained fellow employees on phone-banking proceduresProduced media packets for use by Pennsylvania school districts National Urban League June 2010 – August 2010 Intern – Development OfficeFacilitated and promoted the Centennial Celebration in Washington D.C.Maintained contact between the National Urban League and conference sponsorsResearched and developed a filing system for research on individual donors Mayor’s Office of the City of Philadelphia June 2009 – August 2009 Mayor’s Intern – Finance DepartmentMaintained and developed databases of current internsPlanned and implemented programs for internsParticipated in a group project where solutions to the City’s problems were presented University of Pennsylvania Law School May 2008 – August 2008 Dean’s AssistantManaged and organized the Dean’s scheduleHandled all incoming correspondence to the DeanPlanned events sponsored by the Dean’s office Leadership Education and Development (LEAD) June 2007-August 2007Summer Business Institute at the Wharton School of Business Residential Team AssistantDirected thirty rising seniors participating in LEAD at the Wharton School of BusinessPlanned and implemented everyday logistics of the program as well as corporate site visits, including Goldman Sachs, Credit Suisseand Lehman BrothersManaged financial records of the program
  3. 3. PRESS RELEASE SAMPLES:Contact:Jen Costa Steven A. NavarroManager of Public & Media Relations Co-Chair, Mergers & AcquisitionsPractice202.739.5252 snavarro@morganlewis.comRichard B. AldridgeCo-Chair, Mergers & Acquisitions Practice215.963.4829raldridge@morganlewis.comMorgan Lewis Ranks among Top M&A Firms for First QuarterNEW YORK, April 18, 2011: For the first quarter of 2010, Morgan Lewis againranked among the top mergers and acquisitions law firms according to industryleague tables, with several top ten placements. Some of the firm’s accomplishmentsfor the first quarter include:· Ranked 5th with four deals – Legal Advisors to U.S. Buyouts, Based on Volume,MergerMarkets, Q1 2011· Ranked 12th with 22 deals – Legal Advisors to America’s M&A, Based onVolume, MergerMarkets, Q1 2011· Ranked 10th with 19 deals - U.S. Targets Announced, Based on Number ofDeals, Thomson Reuters, Q1 2011· Ranked 10th with 21 deals – Us Announced Deals, Counsel to Principals AnyInvolvement, Bloomberg, Q1 2011· Ranked 9th with 13 deals – U.S. Announced Adviser Rankings Based on theNumber of Transactions with Undisclosed and Disclosed Values Up to and Including$500M, Buyouts Q1 2011· Ranked 3rd with $1.908M – U.S. Announced Adviser Rankings Based on Valuein the Retail Industry, Buyouts Q1 2011About Morgan, Lewis & Bockius LLPWith 23 offices in the United States, Europe, and Asia, Morgan Lewis providescomprehensive transactional, litigation, labor and employment, regulatory, andintellectual property legal services to clients of all sizes—from global Fortune 100companies to just-conceived startups—across all major industries. Ourinternational team of attorneys, patent agents, employee benefits advisors,regulatory scientists, and other specialists—nearly 3,000 professionals total—serves clients from locations in Beijing, Boston, Brussels, Chicago, Dallas, Frankfurt,Harrisburg, Houston, Irvine, London, Los Angeles, Miami, Minneapolis, New York,Palo Alto, Paris, Philadelphia, Pittsburgh, Princeton, San Francisco, Tokyo,
  4. 4. Washington, D.C., and Wilmington. For more information about Morgan Lewis or itspractices, please visit us online at
  5. 5. One Voice Institute of Elemental Ethics and Education Hosts One VoiceInternational Conference for Educators New York 2010Tarrytown, NY will be the location of the next One Voice International Conference. Theconference promises to provide new information and networking opportunities toparticipating educators.Glenside, PA (One Voice Institute of Elemental Ethics and Education) September 22,2010 – November 6th marks the day of the One Voice International Conference forEducators. The conference will be held in Tarrytown, NY at the WestchesterMarriott.The conference gives a chance for educators from all over the globe to interact andexchange ideas. The conference will feature scholarly peer-reviewed paperpresentations as well as One Voices signature (ELC) Educational Leadership Councilbrainstorming sessions. Other incentives include lively debates, panels andworkshops.According to One Voice Institutes senior program director Rosanna Pitella, "We areholding up the microphone to educators in two different ways - simultaneouslypresenting your work in a global audience and having the opportunity for it to bepublished."The conference provides a chance to network with fellow educators. There arediscounts for students and ELC Members. To learn more about the conference andregister online, visit One Voice Element Ethics and Education:The One Voice Institute of Elemental Ethics and Education is an organization with amission: to facilitate positive, critical change in educational processes and policies.The One Voice Institute of Elemental Ethics and Education is dedicated to providingopportunities for educators around the world to interact with one another in personor via available technology, to bond with one another for the greater good, and toassist and support each other in whatever way they can or wish, and as often aspossible.Contact:Rosanna Pitella, senior program managerOne Voice Institute of Elemental Ethics and
  6. 6. SAMPLE BLOG POSTS AND ARTICLES:The Thing I Wished I Learned in CollegeAttend more frat parties? I did enough of that. Streaking? Not my style. Make nomistake, I truly loved my time spent in school. I met awesome people that motivateme to this day. Worked with notable professors and made new life-long friends.Trust, I have few regrets.But the one thing that I wished I had done is networking. Throughout school, I hadthe impression that the name on my degree and my GPA would take me to my nextdestination with ease. I couldn’t have been more wrong. It wasn’t until I hadgraduated and began to actively look for jobs that I realized the value of buildingand maintaining connections.When I was in college, I viewed myself as being shy and introverted which kept megetting to know the brilliant people in my company. Now I see that my time atschool offered a superb network that I didn’t properly utilize. So if I could go back Iwould definitely be more focused on building a network of motivated and dedicatedindividuals like myself.Easy ways to network and cultivate useful career connections: - join a professional association - informational interviews (even if you have a job!) - follow up on with each new connection via e-mail - Start with your friends! Ask them about their career aspirations and give them helpful materials from time to timeThe short time that I have spent networking has done immeasurable things for myyoung career. I would advise all students and young professionals to invest time intonetworking!Questions to ask PR Professionals During Informational InterviewsHow did you end up at your current job?What do you like most about the field? What do you like least about your field?What do you read to become more knowledgeable about your field?What skills should I work on strengthening?What not to ask:Are there any open positions at your company?What is your salary?What is the expected salary for an entry-level employee?(Asking about open positions, or asking directly “Can I get a job at your company?”is not recommended. The purpose of informational interviews is to learn more
  7. 7. about your chosen field rather than getting a job. Also, asking about salary is notseen as very professional.)How-To: Make a Winning PortfolioThe best way to find a job, especially in the competitive world of public relations isto highlight your past experiences and successes. Assembling a portfolio isbecoming the norm for public relations job seekers. Below is a list of things toinclude and tips to maximize your portfolio. - Table of contents - Resume - Letters of recommendation - Varied writing samples press releases, blog posts, articles, media placements, pitches, media advisories - Add blurbs explaining the significance of each entryAdditional tips: - Have a professionally printed portfolio to take to each interview - Include a PDF version in an e-mail with each cover letter sent to a prospective employer. - Add it to your professional website. - Remember that your portfolio is your chance to showcase your accomplishments and toot your own horn. An Interview with Terrence Cameron By Jessica MagnessOn April 17, 2008 a telephone interview was conducted with Mr. Terrence Cameron. Mr.Cameron was the ideal interviewee for his deep knowledge on the subject of steelpan, aswell as his amiable personality and willingness to help. The goal of the interview was toisolate and explore a variety of social aspects that have left an impact on steelpan as anart form. These aspects include race, gender and the evolution of the instrument. From
  8. 8. the interview, it can be concluded that the steelpan is heavily affected by the socialenvironment. Hopefully, steelpan will begin to be acknowledged as a mechanism ofsociety rather than a simple musical instrument.The Role of Race in Steel Pan PerformanceMr. Cameron has expertise in many aspects of steelpan’s culture, including buildingdrums and performing in steelpan bands. He has performed in a number of steelpan bandsthat have been based in Trinidad, New York City and Philadelphia throughout the years.Hearing Mr. Cameron’s views on the intricacies of performance is valuable to buildingknowledge around the instrument. He has experienced the manner in which social factorscan change a performance. He can also speak to the way responses to steelpan may betempered by racial or ethnic backgrounds.Reading about the racial prejudices that The Steel Kings have experienced in “UnheardVoices” sparked in interest in race and its influence in steelpan (Nurse). Race is a topicthat is often broached in conversation, but Mr. Cameron was willing to open up about apotentially sensitive topic. During his years as a performer, he performed for a number ofdiverse audiences. His audiences have come from many racial, social and economicclasses. He has played for public, cultural events. But many times his gigs consist ofprivate parties, such as weddings, anniversaries, corporate events, bar mitzvahs, batmitzvahs and high school proms. He has even played for Phillies games at Veteransstadium! Some of the people that he has played for have an extensive backgroundknowledge and interest in Caribbean music, others do not have the same passion for theemerging artform of steelpan. Does he alter the performance based on the make-up of thecrowd? To this question Mr. Cameron answers “Yes, sometimes I do,” plainly and
  9. 9. without hesitation. He goes on to say that he sizes up the crowd and plays according towhat he believes the audience would enjoy. He also acknowledges that “special requestsaccording to people’s cultural background” is a dynamic that can alter the path of theperformance.When asked does he change which songs he plays, or does he change the way songs areplayed, he responds that the songs that he chooses to play are changed, but he “tries tokeep a Caribbean beat if [he] can.” This is a particularly thought-provoking statement. Itis ironic to think that there would be a time that a steelpan band was hired, but Caribbeanmusic was not appreciated. Has Mr. Cameron had to erase the Caribbean beats because itdidn’t fit the expectations of the audience? Surprisingly, he answers yes and recounts afew examples. He explains that at a Jewish wedding, the audience wanted Jewishfolksongs. At another Korean event, traditional Korean music was requested. At first thisdynamic is surprising. The Caribbean is a region that was created through diaspora,wouldn’t this history make its culture more palatable to cultures all over the globe? Yet,the steelpan’s ability to be translated across cultures is a testament to its versatility.Mr. Cameron had less to say about any social stigma that may be attached to steelpan. Heonly admitted that a stigma existed in the past and mostly in the islands. He expressedthat these stigmas had more to do with a perceived connection with steelpan bands tostreet gangs. He feels that there is no stigma in the present day, especially in the States.However, he is very enthusiastic about the way steelpan has been accepted in Americaand abroad. He says the music has received “generally good responses across the board.He believes that the steelpan is a universal instrument, in that it can be understood andappreciated by all people, even if he does not believe that the steelpan is necessarily a“mainstream instrument.”