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The Forced Evolution of Twitter


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Twitter is not doing well in innovation or advertising. To survive they will either have to evolve or dissolve. “Status” updates are not dependent on

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John McElhenney

Published in: Technology, Spiritual
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The Forced Evolution of Twitter

  1. 1. The Forced Evolution of Twitter API-driven user-experience and market research The PAST The PRESENT MSFT and AOL don’town email or txt/chat.Microsoft Outlook (email) Acquisition StrategyAOL’s AIM (instant messaging) bad upgrade ? Advertising Strategy (broadcast) In some ways they are the antithesis of innovation and improvement Presented by John McElhenney / 3-31-12 / / cc share with attribution