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Social Media Is Part of an Online Strategy


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Social media is not the strategy. Social media is a tactic in your online marketing strategy. Putting up a Facebook page and starting a Twitter account is not enough.

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John McElhenney

Published in: Business, News & Politics
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Social Media Is Part of an Online Strategy

  1. 1. An Online Marketing Strategy Includes Social This is Not a Social MediaStrategy BASICS 1. Goals 2. Plan 3. Analysis 4. ImproveThis is an Online Strategy John McElhenney3-2-12 / CC: share w/attribution / social media innovation groupThat Includes Social Media Content Planning & Publishing Analytics & Demographics Mapping To Goals