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Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

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For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail

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Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

  1. 1. facebook’s 12 deadly sins<br />How the world’s largest social network can still get it wrong.<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  2. 2. facebook POP QUIZ #1: Which link do you click to get to your friends?<br />1. Facebook logo<br />2. Home<br />3. Profile<br />4. Account<br />5. Wall<br />6. Info<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  3. 3. facebook POP QUIZ #2: Does the ad feedback system do anything?<br />Uh, maybe not so much…<br />And why don’t you like it?<br />We’ll do better.<br />Oh, it’s you again!<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  4. 4. facebook POP QUIZ #3: Why so many settings pages, can’t we just have ONE?<br />The settings you WANT to manage<br />Credits are here, because…<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  5. 5. facebook POP QUIZ #4: What is the primary user goal?<br />FRIENDS – what 90% of facebook is about<br />Friends<br />?<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  6. 6. facebook POP QUIZ #5: Why can’t you remember how I upload photos?<br />I want to ALWAYS use the Simple Uploader.<br />Please set my preference and remember it!<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  7. 7. facebook POP QUIZ #6: Which is it Facebook or facebook?<br />Clearly they have not figured it out for themselves. But why not?<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  8. 8. facebook POP QUIZ #7: Why Are You Killing Profile Boxes?<br />Why are the profile boxes going away? It’s not really a Help Center issue, is it?<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  9. 9. facebook POP QUIZ #8: Do you really want to poke me?<br />If you can’t think of anything to say, just poke.<br />You’ve been poked.<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  10. 10. facebook POP QUIZ #9: Adding Friends in three easy steps.<br />Why does it take three clicks to add a friend on facebook? At least now the 3rd box goes away on its own.<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  11. 11. facebook POP QUIZ #10: How can facebook ads can be SO BAD?<br />The anatomy of every facebook ad. It’s not rocket science, but it’s free to play. Do you click?<br />Failure in 4 easy steps<br />Headline<br />Write a generic headline<br />Pick a generic image from astock photography site<br />Forget everything you knowor knew about compelling copywriting. Use clichés. <br />Explode your competition!<br />Image<br />Copy<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  12. 12. facebook POP QUIZ #11: Why bury the “Friends” link, ever?<br />One of the most important changes facebook could make, would be to make the panel below persistent.<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />
  13. 13. facebook POP QUIZ #12: Friending people you don’t know, really?<br />Since when did facebook start caring about if I knew someone or not? And how can you have too many friend requests?<br />I don’t really know her…<br />socialmediainnovation group<br />john.mcelhenney@gmail.com © 2010 John McElhenney<br />

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